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Freedom Focus Photography — Arts
Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

Managing our Mind with Jessica McGovern Jun 08, 2021

Show notes

075 - Becoming an entrepreneur is guaranteed to throw lighter fluid onto your personal growth journey. When you're running a personal brand, it's no surprise that everything feels so...personal. And it's easy to get knocked off course emotionally, as many of us discovered this past year.

Award-winning dog photographer Jessica McGovern is no stranger to depression and self-doubt. Our conversation this week is remarkably funny, given the topic at hand. Jessica has some deep wisdom and actionable strategies to share—along with a brilliant (if tongue-in-cheek) idea for a new Hair of the Dog training course.

What To Listen For:

Why social media can be especially torturous for photographers
How to handle perfectionism and pre-session anxiety
A system for critically assessing your own work (without being overly self-critical)
What successful pet photographers have in common
The surprising stats on photographers' mental health
What you'd find in Jessica's scrapbook—and why she includes it

If you've struggled with mindset and mental health issues, this episode will help you feel less alone. Tune in, take notes, and take a few deep breaths for good measure.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - How personal is too personal on an about me page? Jun 03, 2021

Show notes

074 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.

In this conversation, Marcea is stuck on how much personal information to include on her about me page of her website. How much personal is too personal?

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.

Grab your FREE Editing 101 or Pricing 101 masterclass!

Connect with us on Instragram - @hairofthedogacademy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Marketing your Business through Instagram with Julie Christie Jun 01, 2021

Show notes

073 - Julie Christie wants you to get over yourself already. But delivered with a laugh and in her lilting Scottish brogue, it's obviously meant as encouragement, not insult.

Julie's the marketing whiz behind Togs in Business. She joins me this week to talk about creating a magnetic Instagram content strategy—which includes setting aside your self-consciousness and making yourself more visible. Some of her suggestions will feel like a relief, and others will catch you by surprise. (The Big Cull?!? 😳)

What To Listen For:

Permission to ditch this stressful Instagram strategy...
...and the (uncomfortable?) thing you need to be sharing
Tricks for turning the algorithm into your new bff
The metric that matters most these days in your IG analytics
A rule-breaking experiment to try with your posts
What to do with your "moneymaker" link (other than shake it, obvi)

If you've felt frustrated by Instagram, or at a loss for how to leverage its power, you'll love the clear and actionable ideas in this week's episode!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Advertising End of Life Sessions May 27, 2021

Show notes

072 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.

In this conversation, Angela is trying to determine if she should advertise end-of-life sessions, and what that looks like if she markets it.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.

Grab your FREE Editing 101 or Pricing 101 masterclass!

Connect with us on Instragram - @hairofthedogacademy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Overwhelm is a Choice May 25, 2021

Show notes

071 - Overwhelm. It's that mind-racing, waves-crashing-over-you feeling that we're all familiar with. If you're not careful, overwhelm can lead to a state of paralysis, which in turn kicks off a shame spiral. And then you're really in the muck. 😳

So this week's podcast is about recognizing the signs of overwhelm, mindfully assessing the situation, and making a plan for moving forward. Because while overwhelm arises for ALL of us on occasion, staying in a state of overwhelm is a choice—not an inevitability!

What To Listen For:

Why we're attached to being "busy"
The ingredients of overwhelm (and what's missing from the equation)
What to ask yourself when you're feeling overwhelmed
Shifting the way you view your to-do list
How to find your top priority, and what to do once it's clear

You'll also hear about my favorite new tool for circumventing overwhelm: the Project Tracker spreadsheet. (You knew it would involve spreadsheets, didn't you?!)

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Creating Blog and Newsletter Content May 20, 2021

Show notes

070 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.

In this conversation, Ina is stumped at what type of content to create for her blog and newsletters. We brainstorm and discover how she can repurpose the content through different platforms.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.

Grab your FREE Editing 101 or Pricing 101 masterclass!

Connect with us on Instragram - @hairofthedogacademy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Three Keys to Profitable Mini-Sessions with Megan Murray May 18, 2021

Show notes

069 - The recent episode with Elevate coach Megan Murray was such a hit that we brought her back again, this time for an in-depth conversation on the subject of mini-sessions. Love 'em or hate 'em, mini-sessions can give your business a BIG boost. And whichever camp you're in, the information in this episode will help you make them an indispensable (and enjoyable!!) part of your photography biz.

What To Listen For:

Three keys to mini-session success
How (and why) to differentiate your minis from your regular sessions
Our thoughts on in-person sales versus selling an all-inclusive package
Time-saving ideas for handling the client-prep side of things
Why Megan & Nicole had ZERO bookings for their first mini-sessions 🙈
...And how to avoid making the same rookie mistakes that we both made!!

Join us to hear about math tests, avoiding resentment, and what to do after your mini-sessions to ensure their success!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Increasing average sale from $1300 to $2400 May 13, 2021

Show notes

068 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.

In this conversation, Jessica is looking to move her session average from $1300 to $2400, which we can do with a few easy tweaks.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.

Grab your FREE Editing 101 or Pricing 101 masterclass!

Connect with us on Instragram - @hairofthedogacademy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Productivity Hack No One Talks About with Heather Lahtinen May 11, 2021

Show notes

067 - Guess who's back this week? Yep, listener favorite Heather Lahtinen! And in this episode, Heather shares with you her numero uno piece of productivity advice (calling it a "hack" doesn't really do it justice, tbh).

Set aside your skepticism and your I've-heard-it-all-before-ism. This is research-backed, and can improve your output by a whopping 300-500%. 😯 It's also an especially hard one for us as solo entrepreneurs to get right. But we believe in you—and we really, really want you to believe in yourself when it comes to this.

What To Listen For:

A straightforward fix for low-level stress and discontent
What messages your brain receives when you're out of integrity
The energetic shift that draws people toward you and your business
How eating Ben & Jerry's can lose you money (womp womp)
The 7 critical questions you should regularly ask yourself

Master this practice and watch your business—and your life—improve by leaps and bounds. And when that happens, I hope you'll tell us all about it!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Laser Coaching - Planning sessions - the who, when, where, why, and how! May 06, 2021

Show notes

066 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.

In this conversation, Nicole and Natalia discuss planning sessions - who, when, where, how?

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.

Grab your FREE Editing 101 or Pricing 101 masterclass!

Connect with us on Instragram - @hairofthedogacademy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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