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Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

Best of 2022 Dec 27, 2022

Show notes

172 - This is going to be short and sweet. Just like the episode you're about to listen to.

2022 has been another wild ride, and it seems like it went by in a flash. However, I had such a great time recording podcast episodes every week.

That's right. Every week this year, the Hair of the Dog podcast brought you fresh content to get your mindset, your life, and your pet photography business on the right track.

So I've curated a list of my favorite episodes in a private podcast feed so you don't have to go digging to find them. Subscribe to the special feed right here.

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

The Secret to Living to 106+ Dec 20, 2022

Show notes

171 - Life becomes different when you've seen it all.

War. The Great Depression. Pandemics.

My gramma has lived to 106 years old and is doing "incredibly well."

No, really. That's her thing. Ask her how she's doing and she will tell you she's doing "incredibly well."

In today's episode, Heather -- yes, her again, for the fourth week in a row -- and I talk through the five life lessons I've learned from my gramma, Irene.

Just by always doing "incredibly well."

What to listen for:

9:15 How affirmations are a key to success

16:01 What happens when you believe it's all going to work out

27:20 Why habit stacking works

29:46 How looking forward to the future helps us

Now, I don’t know if we're all going to get to 106 by following these life lessons but many of these little shifts will likely also have you doing "incredibly well."

Tune in to this week's episode and see if you can apply some of Gramma Irene's lessons to your life … or your business.
Resources from this episode

Connect with Heather - Flourish Academy on Instagram
Get Jon Acuff's Soundtracks
Get James Clear's Atomic Habits

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Lessons from a Home Rehab Dec 13, 2022

Show notes

170 - I did a thing.
OK, Brett and I did a thing.
We bought a house, renovated it and rented it out.
Whoa, Nicole! That's a huge thing, you might be thinking. And you know you're a little right … it can be really intimidating.
Especially if your name is Heather Lahtinen.
It's true. I've found something that actually intimidates our fierce friend, Heather.
For this week's episode, Heather and I talk through the homebuying and reno process and come up with five simple takeaways to help you with your pet photography business.
Wait … what?
You heard me right! Our five points can help you create – and grow – a successful pet photography business.
What To Listen For
8:30 Who to turn to when you're working on something new
15:45 How to avoid making costly mistakes when you're launching a business
21:18 But wait ... there's value in making mistakes
25:37 Why you should just go ahead and DO
32:26 The worst-case scenario is not a circumstance. It's a feeling.
Mistakes are opportunities to learn!
Give this week's episode a listen and start realizing your vision of a successful pet
photography business.
Connect with Heather
Flourish Academy on Instagram

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Keeping Momentum Through the Holidays with Heather Lahtinen Dec 06, 2022

Show notes

169 - If you aren't human, don't listen to this episode.

If you are, buckle in.

We are about to jump into another episode with Heather Lahtinen. And today we are talking all about keeping momentum going in your business … even when you've decided to take time off.

I mean, come on. It's the holidays. We all want a little extra time to spend in our flannel jammies, egg nog in one hand, remote in the other while we're surfing Christmas movies on the Hallmark channel, am I right?

Heather and I discuss Breakthrough Training, which is a part of the Elevate program at Flourish Academy.

And here's the best part. We're going to do Breakthrough Training together on the last Podcast Party of the year.

That's right. All the stuff we talk about in this episode, we're going to workshop with you on Thursday, December 15.
You must be a member of the free Hair of the Dog community to join in. If you are, go find the post under Upcoming Events. If you aren't … well, why the heck aren't you? Go sign up at hairofthedogacademy.com/community.

But first, dive into this episode and get a high-level overview of the momentum training you'll be getting.

What to Listen for:

1:03 Is a college degree necessary to start a photography business? Spoiler alert: NO.

7:45 Every year we face a battle between taking time off to enjoy the holiday and keeping our businesses moving

14:03 My low momentum issues

16:31 Why you need to find ways to hold yourself accountable

22:06 The importance of planning your day

29:28 The two phrases Heather will NOT tolerate hearing

36:00 Sign up for the workshop ... at the risk of repeating myself

Guys, seriously, you don't want to miss this workshop because we'll help you take that holiday break and get you back to business in 2023.
Connect with Heather
Flourish Academy on Instagram

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Living a Rich Life with Heather Lahtinen Nov 29, 2022

Show notes

168 -There's nothing quite like a ranting, raving Heather Lahtinen.

You get that woman excited about something and She. Goes. Off.

Arms waving in the air, talking about six-figure businesses and what do you want to do with your life … the whole nine yards.

And I love it.

Heather, the incomparable guru behind Flourish Academy and my business bestie, is my guest on the podcast this week.

We take a deep dive into core values, the rich life and living with intention.

Listen for:

2:20 How a parable of the Mexican fisherman relates to your life
9:05 Ways to get clear on what you really want
14:21 What the rich life REALLY is – spoiler alert – it’s not about money
17:30 Future workshop plans
27:53 The importance of your thoughts and what they’re creating

If you're feeling grumpy, low-level discontent, angst … whatever you want to call it … your core values may be out of alignment. This episode will give you a path forward towards fulfillment and contentment.

Connect with Heather
Flourish Academy on Instagram

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Starting a New Side Business with Kristy Trick Nov 22, 2022

Show notes

167 - One day, Kristy Trick was standing in the middle of her living room, surrounded by a mountain of dog toys.
Some of them still had their tags attached.
She canceled her subscription to a monthly dog treat business and started her own.
In addition to managing Central Bark Photography, Kristy fulfills the dreams of dog moms across the U.S., who are looking for fun activities to do with their dogs.
Our pet photography businesses often open up new paths and new opportunities. Kristy let that path take her down the road of launching Modern Dog Mom in addition to her dog photography business, Central Bark Photography.
In this week's episode, Kristy and I discuss her side hustle and how to design the business -- and life -- of your dreams.
Perk up for:
5:12 The photographer who inspired Kristy to launch her own dog photography business
11:45 How Modern Dog Mom was born
16:33 I issue a challenge for you to design your business and your life
19:30 Treat your clients this Christmas
26:57 How Kristy took action to start her side hustle
If you have an idea for a side hustle burning a hole in your brain, this is the episode for you!
Connect with Kristy

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

A 2-Minute Shortcut to Success with Krista Marie Nov 15, 2022

Show notes

166 - Sometimes, you just need a change.
The world around you isn't feeling right -- kinda like that pair of undies that keeps jamming up your arse.

You have your goals set for your professional pet photography business. You see the change you want.

But dammit, how do you get there?

That's the hard part. Or is it?

What if you had a way to visualize the road map to get there? Oh now, don't go thinking it's gonna be easy. Like Krista Marie Lynch says, you still have to put in the work.

Her creative visualization method for photographers, though, has brought her to her dream life: a successful studio in the San Francisco Bay area with a coaching gig to help other photographers find their way.

And her own podcast, She Calls Her Shots, for ambitious women entrepreneurs who want to make a bigger impact in their life and business.

This week, we're talking to Krista about creative visualization and how you can use it to get the dream life you want.

Perk up for:

4:03 Krista calls pet photographers "magical artists" and I. Am. Here. For. It.
6:49 How she started living in the possibility of a new narrative.
19:40 Why you can't just ask the universe for help and sit there waiting for it to come.
32:20 How to get started with creative visualization.
43:25 Take the challenge to start living your own new narrative.

If it's time to break out of your box, time to shake yourself out of your comfort zone, load up this episode.

Connect with Krista

Krista Marie Photography
She Calls Her Shots
Instagram
Free Masterclass: Panning for Profit

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

What Recession Means for Your Business with Heather Lahtinen Nov 08, 2022

Show notes

165 - If you've listened to the news lately, you've probably heard the economy is basically a flaming dumpster fire: sky-high inflation, a looming recession, and mortgage rates rising like an early-pandemic sourdough. To all that, Heather Lahtinen says, "So what?"

When it comes to what the current economy means for your business, Heather—who's adding Certified Money Coach to her pages-long Curriculum Vitae—has some thoughts. And here's a clue: Don't try using "recession" as an excuse to avoid marketing. Not on Heather's watch!

What To Listen For:

The simple 3-step business plan, no matter the economy
How to know if we're in a recession (**trick-question alert**)
What the "lipstick effect" means for your biz
The mic-drop moment that's really good news!
Why Heather believes that ignorance is bliss

If you're feeling anxious or—dog forbid—feeling defeated by the economic forecasts, you definitely need this episode. Fire it up and find out why the current climate is actually *good* news for photographers like you!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Communication Style Secrets with Dorie Howell Nov 01, 2022

Show notes

164 - If only being a pet photographer meant dealing with just the pets. Turns out, being a pet photographer involves a whole lot of human interaction. And every time we interact with humans, there's an opportunity for communication lines to get crossed.

The culprit for crossed lines is often a simple difference in communication styles. This week, guest Dorie Howell helps us decode our clients' styles—along with our own. You'll hear what makes an effective communicator, how to nudge people toward being more agreeable, and what communication habits to avoid at all cost! 🚫

What To Listen For:

The seven common styles of communication
How to become more assertive—and hence more effective
Why you should be telling clients "why"
When to choose email over phone calls (and save your sanity)
The common terminology to drop from your vocab

If you work with humans in your business, or interact with them in your everyday life, this episode's for you!

Resources From This Episode:

The Harmony Hangout (Dorie's coaching website)
Dorie Howell on Instagram
Never Split the Difference, by Chris Voss

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Up Level your Relationship with Money Oct 25, 2022

Show notes

163 - Money is energy—nothing more, nothing less. And the thoughts you hold about money are often the very thing that affects how much of it you have.

This week, I'm replaying my talk from the most recent Hair of the Dog Summit. Together we explored how past experiences can shape your current relationship with money, and—more importantly—how to uplevel that relationship to better meet your goals. Grab a pen and a notebook, because this episode's an interactive one!

What To Listen For:

What your underlying beliefs about money are actually about
How your second-grade teacher still haunts you
The key to increasing your comfort with charging more $$
What you can learn from a $770 restaurant bill 👀
Best practices for using affirmations

This year's Summit included 15 dynamic, info-packed presentations in addition to this talk—and you can still get your paws on ALL of 'em, for one low price. Use the code SUMMITSAVE before November 2nd and save $170 on the recordings!

Resources From This Episode:

Hair of the Dog Summit IV recordings
You Are a Badass at Making Money, by Jen Sincero
A Happy Pocket Full of Money, by David Cameron Gikandi
Dollars Flow To Me Easily, by Richard Dotts
Atomic Habits, by James Clear
Profit First, by Michael Michalowicz

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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