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Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.

Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.

Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you to transform their businesses from low-profit, high-stress operations into a profitable, sustainable businesses by teaching how to confidently price your services, sell products, and attract higher-paying clients.

Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we’ll explore the paths to a profitable photography business that supports the life you’ve always envisioned.

Copyright: ℗ & © 2020 Hair of the Dog Podcast

Latest Episodes:

What You Need to Know to Partner with Rescues with Courtney Bryson Oct 18, 2022

Show notes

162 - Courtney Bryson has seen this story too many times in our Hair of the Dog Circle community: A pet photographer hoping to partner with an animal-rescue group reaches out to them, and gets totally skunked. Emails are ignored; offers to help are declined. What gives?

This week, Courtney—whose rescue involvement led to her pet photography career—gives us the scoop on getting started working with animal rescues.

What To Listen For:

Why pet photogs strike out when looking for animal-rescue partners
How to get connected if you don't have connections
Where to snoop to make sure a rescue is legit
Why sometimes donating less is more
The single best predictor of whether a rescue will promote your project

If you've been thinking of partnering with a rescue, or if you've struck out in your attempts to do so, be ready to take notes this week!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

From Photographer to CloudSpot Founder with Gavin Wade Oct 11, 2022

Show notes

161 - Consider me a CloudSpot fangirl. In the two years I've been using the gallery-delivery software, it's become an indispensable part of my business. It's how I share my location guide, deliver client galleries and let folks order reprints—and with the epic new feature that's about to launch, it's going to play an even bigger role in my pre-session consult.

This week, CloudSpot founder Gavin Wade joins me to discuss the software's backstory, how it's making photographers' lives easier (and more profitable!), and the GIANT next step for the company and its clients.

What To Listen For:

Why Gavin set out to create a grandma-proof experience
The advantage CloudSpot offers over other image-delivery software
How your clients can upsell themselves with CloudSpot's QR codes
COVID's surprising impact on wall-art sales
The Jetsons-esque new feature that's coming soon!

Odds are, after listening to this episode you're gonna want some CloudSpot magic for yourself. Do a clicky-click on this link and you'll save 50% on your first month or first year of CloudSpot, depending on which plan you choose. Either way, you can try it first for free to make absolutely sure you love it. (You will.) ☺️

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Free Sessions to a 20k Month with Marie Wulfram Oct 04, 2022

Show notes

160 - Until COVID hit, photography was very much just a hobby for Tacoma, Washington-based Marie Wulfram. After kicking around the idea of a pet photography business for six months, she finally went for it in late 2020.

Fast-forward two years and Marie just logged a $20,000 month. 😯 This, despite the unconventional approach she takes. ("I don't do phone calls in my business.") Find out what's leading to Marie's success—and what she wouldn't do again, even with the big payoff.

What To Listen For:

Where Marie's biggest-spending clients came from
The qualifying questions that separate the best clients from the rest
How Marie upsells with albums
The quickest way to repel people from your biz 😬
Marie's unusual schedule—and the big benefit it provides

Like hundreds of other successful pet photographers, Marie's a member of the Hair of the Dog Academy. It's the place to go to sharpen your camera skills and learn how to build a business. With a 14-day money-back guarantee, joining the Academy is a no-risk, all-reward power move!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Getting ish DONE with Heather Lahtinen Sep 27, 2022

Show notes

159 - This week we draw back the curtains on one of Heather Lahtinen's coaching calls inside the Elevate program. In this one-on-one chat with a seriously stuck student, Heather offers a new way to think about to-do lists, and a practical tool for tackling them efficiently.

What To Listen For:

The thing that slows you down and saps productivity
What to ask yourself when you're drowning in to-dos
Why you need a fluorescent Sharpie on hand
How to assess your calendar from an energetic perspective
When to take refuge in your linen closet

If you're a faithful listener, you know Heather hands out actionable, cut-through-the-BS advice on the regular. What you might not know is where to get your own personal dose of Heather: inside the Elevate program, where she'll help blast through any obstacles standing between you and the business of your dreams. Apply before this Friday, using the link below!

Resources From This Episode:

Hair of the Dog Elevate (applications close September 30th)
Hair of the Dog Academy
Free Hair of the Dog Community

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Pets on Parade with Michelle Crandall Sep 20, 2022

Show notes

158 - The last few years have thrown a lot of curveballs at Michigan-based photographer Michelle Crandall. A full calendar of dog-sports event photography was washed down the drain by COVID, prompting a pivot to private sessions. Then a simple dog-safety concern spiraled into Michelle organizing her own event—a massive (and unexpected) undertaking that thrust her business into the spotlight.

What To Listen For:

How a local business course changed her thinking
Where Michelle's marketing plan went wrong
Why neighbors saw her pointing a gun at her driveway 👀
The toilet-plunger decor that elevated her event
How to capitalize on this "safe" connection-building strategy

You might assume that anyone coordinating with 54 different businesses to plan an event must be an extrovert. To that, Michelle offers a heaping pile of NOPE. Hear the what, why and how of Michelle's event-planning adventure in this latest episode!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Don't Listen to This! Sep 13, 2022

Show notes

This week's episde was recorded specifically to tell you...don't listen to this week's podcast!

Today is the first day of our live Hair of the Dog Summit online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us?

What To Listen For:

Creating Dreamy Dog Portraits with Monica van der Maden
Editing Commercial Quality Studio Images with Ewan Cheyne
Secrets to the Mythical 5-Figure Client with Karinda Kinsler
How to create a Marketing Plan in 60 Minutes with Mark Rossetto
Unleashing Expression in your Dog Photography with Charlotte Reeves and Craig Turner-Bullock
...and more!

But if you're late to the party and the live summit's already over, don't worry. You can purchase all the recordings here, to keep forever and listen to at your leisure!

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Replay - Ep. 140 - Managing Life and Business with Kim Hartz Aug 27, 2022

Show notes

As you might have heard by now, the Hair of the Dog Summit is coming back from Sept.13-15. But in the meantime, I thought it would be really fun to replay some of the podcast episodes of some of our Summit speakers.
In this replay, we bring you another incredible episode from one of our regular coaches inside the Academy, Kim Hartz of Kim Hartz Photography.
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140 - Chances are, you have a lot on your plate. Maybe you're running a business, or working in a full-time job. You might be parenting small humans or be the primary caretaker of pets. Or maybe—bless you, dear listener—you're doing all of the above.

So how do you keep all those balls in the air, without losing track of things or feeling overwhelmed? That's what my conversation is about this week with Kim Hartz, photographer extraordinaire, Academy and Elevate coach, wife and busy mother of three.

What To Listen For:

Why we're feeling nostalgic for the early-COVID days
How Kim maps out her year, to keep things on track
What you can expect to pay for outsourced editing work
The magical words to use when guiding your clients
And a challenge for you, from Nicole—do it this week!

Regardless of your specific responsibilities, you'll appreciate this week's real-talk and life-management recommendations!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Learning to Spend and Receive with Heather Lahtinen Aug 16, 2022

Show notes

157 - Good things come in threes, they say, and with Heather Lahtinen on the podcast for a third week in a row, I'd say they—whoever those mysterious, omniscient minds are—are spot on.

This week Heather reached out for my help. When we hit "record," I had no idea what was coming. Turns out, the problem Heather's wrestling with is one I'd wager is familiar to many of you. Hear all about Heather's commitment issues this week, and what it is she finds absolutely paralyzing.

What To Listen For:

When to ask for forgiveness instead of permission
Why you should never invite Heather to a movie
The uncomfortable thing your mind needs to get comfy with
How having too much of a financial cushion can backfire
The financial move to make before going full-time

You'll also hear about my grandma's savvy investment, decor decisions for the chicken chapel, and who's soon to be creeping around the woods near Heather's house. 👀

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

REPLAY - Ep. 128 - The Secret to Converting more Leads with Tracy Goodwin Aug 14, 2022

Show notes

Final planning for the Hair of the Dog Summit (Sept 13-15) is well underway and as I was putting our final list of speakers together, I realized quite a few of them have already been on the podcast and some of those were some of your favorite episodes! So what better way to gear up for the Summit is to re-release them!
In this particular replay, we bring you back one of my favorite podcast interviewees of all time - Tracy Goodwin!
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128 - Calling Tracy Goodwin a voice coach is like calling The Rock just a wrestler. Her work goes far beyond, say, training actors in a convincing Irish brogue—though she can do that, too!

We're fortunate to have Tracy with us this week for a fascinating episode on the psychology of voice. There's more to it than you might expect, and it's stuff you need to know. Because unpacking what's in your voice can make the difference between getting the sale…or coming up empty.

What To Listen For:

The data Tracy's seeing right now that she's never seen before
Why your pricing doesn't matter nearly as much as you think
The 2 key things when it comes to selling your work
How your subconscious plays tricks on you
What Tracy wants people to feel in the first 30 seconds after they've met

Learn how to confidently sell your work—without going full ShamWow—in this exceptional episode!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Paying Clients in One Week with Heather Lahtinen Aug 09, 2022

Show notes

156 - Podcast regular Heather Lahtinen has a brand-new side hustle. It's cash only, and she's willing to cut a deal in the parking lot out back.

This week you'll hear all about her offbeat new biz: what it is, why she started it, and how she turned a profit in less than two weeks (😯). This is a fantastic case study for keeping things fun and easy, without sacrificing success!

What To Listen For:

What to ask yourself when photography starts feeling stressful
The feelings-based "data" you really need to have
How not to use Hair of the Dog Academy!
What Heather's clients are actually buying (hint: it's not The Thing itself)
How to use your hobbies to inspire your business

Work feeling like a bit of a struggle lately? Channel some of Heather's Why not?! energy into your own business, and you're sure to see results!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

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