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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 168: Your Success Is Going to Be Polarizing (Don't Feel Guilty about It) Oct 04, 2021
    Show notes

    Achieving a certain level of success in our personal life and business is something we should be proud of. The desire to share these happy moments and realizations is our human nature; however, it is important to understand that your success is going to be polarizing. Some people will be inspired, other people will be frustrated and there is nothing you can do about it. In this episode, Jill shares thoughts on how to avoid feeling guilty about your own success.

    "You can be the kindest, sweetest, and the most 'neutral messaged-person', but just because you're successful – and maybe you're showing that success on some level – people are going to have something to say." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 167: Create a New Identity for Success and Leave Your Old Self Behind Sep 29, 2021
    Show notes

    "Everything you want is on the other side of fear." This quote by Jack Canfield illustrates this episode well. In this one, Jill talks about how important it is to observe the way you talk to yourself, the affirmations you put out in the world, the thoughts you create about chances and possibilities, and your self-imposed limitations. Start questioning who you have become and what kind of identity you have built for yourself because it might be what's holding you back – along with your success.

    "In order to really put on your entrepreneurial suit, you have to start making different choices. You have to have the audacity to think something different, the audacity to think that you could possibly do something." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 166: Why Making Investments Is Your Best Chance to Succeed Sep 27, 2021
    Show notes

    It takes a lot of courage to get to the "next level" and invest in your business. It is a leap of faith that requires both a new mindset and confidence. The one thing that for sure is going to happen when you make an investment is: you will have no alternative other than to make it worthwhile. There will be guaranteed success because the commitment of investing will force you to go all in. In this episode, Jill explains this concept, giving details of why investment equals accountability.

    "Not only is investment non-negotiable, but it is literally your absolute best chance, your biggest guarantee of success." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 165: How to Identify Red Flags When Hiring a Coach Sep 22, 2021
    Show notes

    You should never feel bad about your relationship with a coach. It's an obvious idea, but there are still people who get misled and end up hiring a bad or phony coach.

    So, how do you know for sure that the person you're about to give your money to is someone trustworthy, who has the expertise to help you, and can guarantee your success no matter what? In this episode, Jill highlights a few red flags to look for when you're recruiting a business coach.

    "Make no mistake about it: sales are based on relationships. We are in the relationship business." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    • Open Cart for Fitness Business Accelerator (FBA), check it out clicking here: http://www.jillfitprograms.com/fba!

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 164: Why You Shouldn't "DIY" Your Business Sep 20, 2021
    Show notes

    In this episode of Fit Biz U, Jill gives you a few reasons why you should not DIY your biz after reaching a certain point. At first, it might be easy to run your biz all by yourself, but you need to know when to delegate tasks, or you will end up hitting the ceiling. More responsibilities call for more attention, and, although it's a "good" problem, it still needs to be addressed. At this point you might feel that it's time to hire a coach and make investments because, at the end of the day, investment is accountability.

    "I think a lot of beginners are the ones that don't think that they need a coach and if you talk to people who have been in the industry for a long time, they'll probably tell you they always had a coach." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    • Open Cart for Fitness Business Accelerator (FBA), check it out clicking here: http://www.jillfitprograms.com/fba!

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 163: Proactive Funding: How to Make Money Whenever You Need Sep 15, 2021
    Show notes

    If there is a good thing about entrepreneurship, it is that it's filled with opportunities. These opportunities can literally be created out of nowhere, especially if you need extra money for any specific reason. For those with a regular job background, the mindset shift of abundance instead of scarcity can be tough, BUT it is real! In this episode, Jill explains the concept of Proactive Funding and how you can create offers that will make you money instantly.

    "If you want to make more money, you have to be willing to talk about money and it can always be this huge emotional hijack every time… especially if you're in the early stages of your business." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    • Get on the waitlist for Fitness Business Accelerator (FBA) clicking here: https://jillfitfree.com/fba-waitlist/!

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 162: What to Look for When Hiring a Business Coach/Mentor Sep 13, 2021
    Show notes

    When we're in the process of hiring a coach or a mentor, there are a few questions worth answering: "Can he or she help me get the results I want?"; "Is he or she successful in a way I also want to be?"; "Does he or she look like someone I could develop a friendship with?". These are all valid questions to ask in order to hire someone. Your new coach should not only have a good energy, but an energy that looks like yours. In this episode, Jill shares tips on what to look for when hiring a business coach/mentor.

    "If they are a good business coach, they're going to be good at marketing, they're going to be good at sales, and they're going to be able to 'overcome your objections'. But at the end of the day you know if it feels right." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    • Get on the waitlist for Fitness Business Accelerator (FBA) clicking here: https://jillfitfree.com/fba-waitlist/!

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 161: Identifying + Selling to Your Ideal Client Sep 08, 2021
    Show notes

    Live business coaching with @christineflorywellnesscoach and we chatted all about how to get in the head of your ideal client, meet them in their current struggles/symptoms (don't jump to the diagnosis!) and then move them from interested to investment. We walked through some key parts of the sales call and how to close those who sign up for discovery calls! Thank you, Christine, for your vulnerability and openness. Great discussion!

    "We, as coaches, want to: diagnose, cure, and solve right away. From marketing perspectives, staying in the "symptom" is where we really connect with people." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    • Get on the waitlist for Fitness Business Accelerator (FBA) clicking here: https://jillfitfree.com/fba-waitlist/!
    • #SocialU: Join the FREE 10-Day Social Media School clicking here: https://jillfitfree.com/socialu/!

    Connect with Christine!

    Instagram: @christineflorywellnesscoach

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 160: Creating a Group Coaching "Pod" + Nonnegotiable's for a Successful Membership Sep 06, 2021
    Show notes

    Loved chatting with Claire, who is currently enrolled in FBA (Fitness Business Accelerator) and has taken so much action over the last 6 months in her business. As a busy mom running outdoor boot camp classes, she was forced into the online business game because of the pandemic, but has launched several successful challenges online and now an online fitness membership with 60+ members in a matter of months.

    Claire and I chat about retention strategies for the membership, as well as an idea for a small group coaching program (aka "pod") for those in her audience who have similar struggles and goals. Lots of strategy and plenty of insights! Give it a listen and of course follow @claireboxallfitness. Aaaaand if you want a chance to win a 1:1 coaching session with me, be sure to enter the monthly giveaway we run every single month from the 1st through the 7th here at @fitbizu.

    "In terms of retention, the conversations need to start changing over time and they need to incorporate more lifestyle stuff." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    • Get on the waitlist for Fitness Business Accelerator (FBA) clicking here: https://jillfitfree.com/fba-waitlist/!
    • #SocialU: Join the FREE 10-Day Social Media School clicking here: https://jillfitfree.com/socialu/!

    Connect with Claire!

    Instagram: @claireboxallfitness

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 159: Niched Offerings for More Sales + How to Name Products/Services Sep 01, 2021
    Show notes

    Got to coach my friend Nina on her 6-month old business, chatted about all things 1:1 coaching, group coaching, more effective planning + marketing for more sales and how I name my products, services and even podcasts! Go Nina!!

    "I think one of the key ways you can probably start boosting your enrollments is having a specific niche, or a specific outcome or promise." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    • Get on the waitlist for Fitness Business Accelerator (FBA) clicking here: https://jillfitfree.com/fba-waitlist/!
    • #SocialU: Join the FREE 10-Day Social Media School clicking here: https://jillfitfree.com/socialu/!

    Connect with Nina!

    Instagram: @fitwith_nina

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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