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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

    Advertise

    Copyright: © 2020

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    Latest Episodes:
    FBU 290: How to Create More Time to Build Your Business May 31, 2023
    Show notes

    Building your business is a huge investment, not only of your time, but of your energy too. People often say to themselves that they'll start pursuing their business "once things settle down," but the reality is, that never actually happens. So, instead of waiting for life to calm down or adding more hours of work on to your already packed schedule, it might be a good idea to start auditing your time and energy expenditures so you can get things done a little more efficiently. In this episode, Jill is sharing some tips you can use to start creating more time in your schedule so you can start focusing on your business.

    Save your seat for a brand new, FREE masterclass on building a solid, profitable brand!

    https://jillfitfree.com/brand-money/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 289: Purpose is Forged Through Action with Luka Hocevar May 29, 2023
    Show notes

    Your purpose in life isn't something you stumble upon, it's forged through action and hard work. Luka Hocevar was headed down the wrong path in life, but thanks to a love of basketball and fitness, Luka found his way forward in something way better—he became a professional basketball player. After his pro-ball career, Luka channelled his passion for strength and performance into building a coaching business of his own as well as two gyms. He's no stranger to the transformative power of investing in himself, as the best business decisions of his life have come from putting his education and working hard before anything else.

    Connect with Luka!

    Instagram: @lukahocevar

    YouTube: Luka Hocevar

    Website: lukahocevar.com

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 288: Transparency Marketing FTW May 24, 2023
    Show notes

    Jill is a huge proponent of transparency marketing, aka giving your potential customers all of the information they might need so they can make an informed decision, and sometimes that means going against your pitch and being honest about whether or not your product is right for someone. It goes against most traditional selling advice, but in reality you create way more trust and build better relationships with your future clients. When in doubt, go against your pitch!

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 287: A Brand for People Who Value Greatness with Strong Coffee Company Founder, Adam von Rothfelder May 22, 2023
    Show notes

    Adam von Rothfelder is the CEO of the Strong Coffee Company, but he didn't get there over night. Adam found his way into the fitness and wellness space because he wanted to be the best. After the loss of his brother caused Adam to turn inward and heal some deep wounds, Strong Coffee was born—a company made by and for people who want to be great in everything they do. Strong Coffee isn't just a run-of-the-mill product, it's a lifestyle and a brand with personality and heart, and that's no accident. Adam is an expert at brand building, and as coaches and trainers who want to make a real impact on your clients, you'll definitely want to tune in to this episode.

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with Adam!

    @strongcoffeecompany

    @vonrothfelder

    Strongcoffeecompany.com

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 286: 5 Innovative Ways to Get People to SHOW UP to Your Live Trainings May 17, 2023
    Show notes

    One of the best ways to sell your products is via a live training or event. If a potential client gets to see you showing up and coaching live, they're typically much more invested in you and your product, and therefore way more likely to buy whatever it is that you pitch. The biggest barrier business owners face when it comes to hosting these live trainings, however, is actually getting people to show up! It's a big ask to get your potential clients to watch you live, so in this episode, Jill is sharing 5 innovative (and tested!) ways to get even more people to show up to your trainings so you can make even more sales.

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 285: 7 Habits of Unsuccessful People May 15, 2023
    Show notes

    After over a decade building JillFit and many years in the trenches with her clients who are building their own businesses, Jill began to notice some patterns in people who were successful versus the people who continued to struggle. Success is more than just the actions someone takes, it's an entire mindset and operating system. There are 7 main habits that come up over and over that prevents online business beginners from seeing success. But you don't need to worry! None of these habits are a death sentence for your business. In fact, Jill once did these things too. Once you catch yourself, you can always shift your perspective and start moving forwards towards your goals.

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 284: Writing Words That Sell with Copywriting Expert Anna Powers May 10, 2023
    Show notes

    When you start selling your product or services online, you have to become more than just a coach—you become a businessperson. There are so many skills to learn, and becoming your own marketing team is part of that! That includes learning how to write your own copy, aka writing words to sell your product. Copywriting is an invaluable skillset for all business owners to know, which is why this episode features Anna Powers, founder of the Clickworthy Copywriting Certification. This episode is full of some of the best copywriting advice Anna can give, just short of taking her certification, as well as Anna's history in finding copywriting, and how she balances building her incredible business as a brand new mom.

    Connect with Anna!

    @saraannapowers

    Get on the Priority Notification List!

    saraannapowers.com/priority

    Get your FREE Guide to the business of Copywriting!

    saraannapowers.com/guide

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build

    anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 283: 4 Ways To Boost Evergreen Coaching Sales May 08, 2023
    Show notes

    As you start your online businesses, you should have an irresistible evergreen (aka, always available) coaching offer available for your potential clients. This offer is part of the bread-and-butter of your business, but sometimes you might feel exhausted or fatigued by always promoting it, and without much to show for it. In order for people to buy, it can be beneficial to add a little pressure or incentive to buy your offer, even though it's available all of the time. In this episode, Jill is sharing 4 tactics you can take to boost sales of your launch-less offers.

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 282: Choose A Business Coach Based on These 4 Criteria Apr 19, 2023
    Show notes

    Jill is a big proponent of investing in yourself and your business. Mentorships and business coaching took JillFit from a side-gig into a million dollar business. Even the "worst" investments Jill has made have taught her valuable lessons and more importantly, have put her on the hook for being the kind of business owner and person she aspires to be. Investment in yourself has a guaranteed ROI and if you're a beginner in the online business space, chances are high that you need coaching more than anyone! There are 4 main criteria you should be looking for when hiring a business coach. Even if you don't coach with Jill, you should always find yourself a mentor. But if you do want to work with Jill, FBA is open for enrollment now, until Thursday, April 20th.

    Join FBA here!

    https://jillfitprograms.com/fba-2023

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 281: FBA Sample Call: Getting Your Mind Right For Selling Apr 18, 2023
    Show notes

    If you haven't heard the news, Fitness Business Accelerator is finally open for enrollment! FBA is Jill's signature business course, perfect for those of you in years 0-2 of your online business. Investing can feel scary, so this episode features a sample coaching call recorded directly from an FBA call all about getting your mind right for selling. If you join FBA, you can expect calls either weekly or monthly, talking mindset, motivation, pep-talks, and of course, strategy. Are you an online business beginner and think you could benefit from conversations like this? FBA is open for enrollment until Midnight PST on Thursday April 20th! Don't wait!

    Join FBA here!

    https://jillfitprograms.com/fba-2023

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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