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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

    Advertise

    Copyright: © 2020

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    Latest Episodes:
    FBU 308: Are You Holding Yourself Back Without Knowing It? The Fear of Success Aug 07, 2023
    Show notes

    Is the fear of success secretly causing you to sabotage your own progress? The idea of fearing success may seem ridiculous, but getting to the next level of success means increased responsibility and having more eyes on you, with a lot of pressure to "keep it up." That fear of success is really just the fear of failure in disguise, because we wouldn't fear succeeding if we didn't fear losing all that we worked for. You might be subconsciously getting in the way of your success so you never have to risk "failing" by slipping up at all. Once you realize that the only real failure is giving up, you can start making strides towards the business and the future of your dreams.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 307: 9 Common Launch Mistakes I See Coaches Making Aug 02, 2023
    Show notes

    Making mistakes is a part of business. You'll never reach a point where you've learned everything there is to know, which means you'll "mess up" in some way or another for as long as you run your own business. And if you'll always mess up, that means these mistakes or problems aren't because you're "bad" at what you do, you probably just don't have enough experience yet, and that's okay! If you're planning a launch in the near future, this episode details 9 common mistakes you might be making and how you can learn from them and get your most successful launch ever.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 306: Using Your Personal Values to Make More Sales Jul 31, 2023
    Show notes

    Every single person has their own set of personal values that influences how they see and interact with the world. As a personal brand, you'll find that the clients you attract tend to have a similar value system to you, or more likely, want to have the same value system. The more authentically you show up, and the harder lines you draw in the sand when it comes to your values, the more aligned clients you'll start to attract.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 305: Working In Your Business Vs. On Your Business Jul 26, 2023
    Show notes

    Your online coaching is a part of your business—it's your product!—but don't make the mistake of thinking that your client-facing work is what makes up the entirety of your business. When you're doing client-facing work, that's working *in* your business, and it requires a very different skillset and energy level than working *on* your business. A lot of newbies make the mistake of saying yes to every client, but that only takes away from your ability to work on your business in more meaningful ways. Time spent working on your business leverages way more than the time spent working in it, and if you have big ambitions for yourself, you'll need to work on balancing the two.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 304: Knowing When to Scale an Offer Jul 24, 2023
    Show notes

    One of the benefits to owning an online business is that you can increase your revenue—and therefore your income—at any time, unlike in a traditional job. In business, scaling an offer or a product means to increase the revenue gained from that sale without having to increase costs. But before you're ready to start scaling your products, there are a few concepts you should learn and practices you should try out first.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 303: How to Use the Law of Reciprocity in Business Jul 19, 2023
    Show notes

    There's a universal law in marketing that you've probably been a part of without even realizing it: The Law of Reciprocity. It's no rocket science, but when used well, it can help you reach new heights and create even deeper connections. The Law of Reciprocity states that if you do something nice for someone, chances are good that they'll want to do something nice for you in return. Generosity never means that you're owed anything, but it does open the door for people to want to give back. It's a win-win.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 302: 6 Ways to Use Threads Right Now Jul 17, 2023
    Show notes

    There's a brand new social media that everyone is talking about—Threads. Made my Meta (owner of Facebook and Instagram), Threads is an answer to Twitter. A brand new social media platform is ripe with opportunity, and as an online business owner, you should be hopping on and exploring what Threads has to offer to you. It pays to be an early adopter, and while it isn't clear what the future holds for this new social media, it's a good idea to get in on the ground floor.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 301: How to Launch a High Ticket 1:1 Coaching Offer Jul 11, 2023
    Show notes

    The coaching offers that we can create for our online business can be developed in multiple ways. There are several details and combinations that can be made in order to fit your schedule and work for your clients, at the same time. One type of offer that is fundamental though is the 'High Ticket 1:1' offer. In this episode, Jill shares the best strategies to create this and gives an overview of all kinds of services that you, as a professional, can provide.

    "This is a great conversation for those of you who are maybe in the beginning stages of starting your business and don't quite have the audience yet to sustain a large group program, a membership, or something that is more self-paced." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: The Ombre Method: Creating Seamless Sales Through Lead Magnets

    Fit Biz U: The Only 3 Things You Have Control Over in a Launch

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 300: Your Confidence May Be Polarizing Jul 05, 2023
    Show notes

    Your confidence may be polarizing. In the online coaching space, confidence is a must. In life, and especially on the internet, people are drawn to confidence and conviction. It's how your potential clients will know it's safe to invest with you. However, true confidence can sometimes be off-putting, especially for people who are mired in their own insecurities. We fear showing up confidently because we fear the judgement of these people, but we can't let it get in the way. If you want massive success, you're going to have to lead from the front and show up confidently, even if it makes some people a little uncomfortable.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 299: Understanding "Promotional Real Estate" Jul 03, 2023
    Show notes

    As you scale your business and start selling offers other than your 1:1 coaching, you'll start to run out of something called "promotional real estate." There are only so many places you can talk about your promotions, so when you start to promote new products, you lose the space you once had to sell previous offers, possibly leading to a decrease in sales. It's totally normal, but for some newer online business owners, this sets off alarm bells and panic starts to sink in. If you can plan ahead, you can prevent those feelings of scarcity from creeping in.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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