eComFuel Podcast

Latest Episodes:

The Insane Power of Pricing, Brand and Psychology Sep 02, 2022

Show notes

Do you understand why your customers buy? This week, we're running a replay of one of the more interesting episodes from the last year with Charles Burdett of PipDecks.com, which is a suite of card decks that helps people do anything from brainstorming creative workshop ideas and improving their storytelling to designing more innovative products.

What makes PipDecks.com particularly interesting is how Charles was able to take a product that has a very low cost of goods and sell it at incredibly high prices. You'll learn how his positioning and his branding have been the secret to selling the decks based on their value rather than on their physical worth. He also shares the one question we should all be asking our customers to understand why they buy, as well as how to overcome the mindset block that most entrepreneurs will grapple with at some point.

You can find show notes and more information by clicking here: https://bit.ly/3QVnnce

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How I Stopped Wasting My Life on Email Aug 26, 2022

Show notes

Email has to be one of the biggest pain points that entrepreneurs face, and it's also something that is an inevitability in today's world if you're in eCommerce. I'm happy to say that I finally feel like I've gotten to a good place when it comes to my inbox—I no longer feel a sense of chaos when I open my email, and what used to take me over 2 hours now takes me half the time it used to.

In this last solo episode of the summer, I'm discussing how I managed to wrangle my email and cleared out most of the junk, made the important stuff easy to spot, and overall made it possible for me to move through my inbox quickly and efficiently. I'll also be sharing the game-changer that helped me control the chaos much more easily and why I let go of a lot of hangups I had when it came to email (that you may also have and not even be aware of!).

You can find show notes and more information by clicking here: https://bit.ly/3ADmpf4

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Thoughts on Tracking Your Net Worth Aug 19, 2022

Show notes

Welcome to another episode in the summer mini-series where we're diving into topics related to creating an amazing life—something that I know applies to all the entrepreneurs listening. Today we're jumping into something that all the finance geeks will love: tracking your net worth and spending. I'm sharing not only why you should be doing it, but also the best ways I've found to pull the info together in a way that makes sense and doesn't have you sharing your financial info with third-party apps.

Listen in as I break down the high-level reasons why you absolutely should be tracking your net worth and your household spending, the method I love for tracking spending, and what I include (and exclude) when looking at my net worth. I also discuss my 4% rule, benchmarking, and the cool freedom chart that tracks your monthly burn rate against your earnings and shows you real-life progress over time.

You can find show notes and more information by clicking here: https://bit.ly/3QgSPkR

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Fixing Your Declining Email Deliverability Aug 12, 2022

Show notes

If you've noticed recently that your emails are not being read or clicked through as often as usual, you are not alone. Today on the show I have Daniel Reifenberger, our resident ECF email marketing expert and the Founder and Chief Strategist at YourLoyalTribe.com, to walk us through what has been going on in the world of email marketing—and of course, how you can improve your email deliverability metrics.

Listen in as Daniel breaks down the audit he did on eCommerceFuel's email deliverability, and hear my raw, unscripted reaction to the data as I hear it for the first time. We also discuss what the auditing process was like, what the overall email marketing landscape looks like today, and tips for improving your email deliverability.

You can find show notes and more information by clicking here: https://bit.ly/3oXDOsi

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Financing Growth at Different Stages in Business Aug 05, 2022

Show notes

If you're in the eCommerce world and have any kind of inventory-based business, you know how growth can be a double-edged sword: the faster you grow, the larger the POs that you have to place and the more likely you are to slip into a negative cash flow. Ben Tregoe is the CEO and Co-Founder at BainbridgeGrowth.com, a company that helps eCommerce businesses with advanced financial modelling and evaluating different options for financing their growth. He joins me today to talk through some of the options and the pitfalls that eComm businesses can face as they grow.

Listen in as Ben shares some of the biggest mistakes that brands make when it comes to financing, as well as the importance of thinking well into the future when looking at all the options available. We also discuss the best financing options for every stage of the eCommerce business (including PO factoring, mezzanine debt, and the Kickfurther model) and the one area where many don't focus enough when it comes to financing options.

You can find show notes and more information by clicking here: https://bit.ly/3PY7Fgd

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

The E-Myth Was Wrong: The Case for Working IN Your Business Jul 29, 2022

Show notes

We've all heard the phrase "work on it, not in it" in relation to business—otherwise known as "the owner's trap." But what if I could make the case for why there actually is a time and a place to get back to working in the trenches, talking to your customers, and diving right into the nitty-gritty of your business?

In this mini solo episode, I share the top reasons why you should consider periodically diving back into the details of your business, including how you can get some really valuable feedback from not only your customers, but also your team members. Then tune in to the end for a bonus mini-episode with Allan Fisch of Moonshot Brands, an organization that buys Amazon and Shopify businesses and gives eCommerce founders financial freedom, as we discuss what's happening right now in the eCommerce landscape and how A2X plays into Allan's acquisition process.

You can find show notes and more information by clicking here: https://bit.ly/3PQmpgA

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Mental Health for Entrepreneurs Jul 22, 2022

Show notes

So how are entrepreneurs doing lately? Dr. Sherry Walling joins the show for the second time around to give some insight into the state of entrepreneurship today, including whether entrepreneurs are re-evaluating their lives and businesses as the world emerges from the pandemic. As a Clinical Psychologist that specializes in helping entrepreneurs with their mental health, and the founder of the ZenFounder.com podcast, she has a unique finger on the pulse of what it's like to be an entrepreneur in the world today.

Listen in as we talk about some of the most common myths that entrepreneurs tell themselves, what it can look like to balance work and personal life successfully as an entrepreneur, and whether it is actually more stressful to be an entrepreneur today than at any other time. We also explore grief and psychedelics, including the strategies that Sherry personally used to grieve and how she uses psychedelics therapeutically in her practice.

You can find show notes and more information by clicking here: https://bit.ly/3RLT4Wo

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

2022 Trends Report Takeaways Jul 15, 2022

Show notes

It's been a wild few years in eCommerce, so I was super excited to sit down and go over the results of our fourth-ever eCommerce Trends Report for 2022. The results were eye-opening, and there were some pretty interesting takeaways about what is working in eCommerce, what's not working, what trends are emerging, and what the general lay of the eCommerce land looks like.

In this episode, I'm going over four of the most surprising takeaways, including the best model when it comes to having a strong competitive advantage, pricing tactics that almost always work, and why ROAS is less important than we think. I also discuss something that we saw for the first time ever with Amazon and how really effective branding and marketing played out in the numbers.

You can find show notes and more information by clicking here: https://bit.ly/3uyQCbX

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Trends in Global Logistics, Warehousing and Fulfillment Jul 08, 2022

Show notes

A lot has happened in the last 24 months when it comes to shipping and logistics due to the pandemic, and you might be wondering what the immediate future holds. Here to give us his take is Dhruv Saxena, Co-Founder and CEO of ShipBob.com, one of the largest global 3PL providers that is trusted by over 7,000 brands and fulfills orders all around the world.

We're deep-diving into all things logistics, warehousing, and international shipping as Dhruv shares his perspective on the status of international logistics and what you can expect if you're trying to move goods from one point to another. We're also talking about the biggest changes he's seen on the fulfillment side, where popular freight carriers stand after COVID, and what the availability of warehouse space looks like across the U.S. You'll learn some of the best and worst logistics stories Dhruv has ever heard and get the low-down on the demand for same-day shipping for anyone whose name is not "Amazon."

You can find show notes and more information by clicking here: https://bit.ly/3OVLUx4

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How Remote Hiring Has Changed Post-COVID Jul 01, 2022

Show notes

There's no doubt that one of the areas that COVID impacted the most was in the way we work, and specifically, in how the pandemic pushed remote work into the mainstream. Dan Andrews is the Co-Founder of Tropical MBA and Dynamite Jobs, and he's been beating the remote work drum for over a decade. He joins the show today to talk all things remote work, including whether it's here to stay.

Listen in as we dive into how the narrative of remote work has changed over the past few years, what the optimal structure for organizations going forward will likely be, and whether offering the option to work remotely is still considered a perk for most employees. We also discuss when you should—and shouldn't—post a salary in your job description, what you can do instead to manage expectations and maintain interest, and how to find and vet great remote team members.

You can find show notes and more information by clicking here: https://bit.ly/3y6kdvf

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected