eComFuel Podcast

Latest Episodes:

eCommerce Headwinds: Macro Sentiments, Cooling M&A & Operational Challenges Jun 24, 2022

Show notes

What does the future of eCommerce look like? Fan Bi is the Co-Founder and Co-Owner of TheHedgeHogCompany.com, an eCommerce holding company that acquires and grows brands, and he has a really unique perspective on some of the trends happening in the eCommerce marketplace today—which is what we're geeking out on in this episode.

Listen in to find out whether the M&A party is coming to an end, what Fan is seeing in his portfolio when it comes to eCommerce, and why it might be another rough year for eCommerce store owners. We also talk about why now is the best time for getting lean and focusing on your branding and story-telling, and Fan shares the mindset shift that allowed him to sleep at night during the rough ride that COVID brought many in eCommerce.

You can find show notes and more information by clicking here: https://bit.ly/39F7mXD

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

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The Research Strategy That Took Mythologie Candles to $6M in 24 Months Jun 17, 2022

Show notes

Launching in the turbulent time that was February 2020, Leah McHenry, Founder & CEO of Mythologie Candles, has successfully grown her business to over $6 million in sales in just 24 months. Today Leah joins the show to describe her "secret sauce" to successful marketing—including her advice for anyone just starting their business from the ground up—and how she uses influencers to not only cut down on marketing costs, but also create more content for the brand.

Listen in as she shares how the positioning and branding of her products have been so critical to the growth of her business, as well as why she believes it is essential to have your audience dialed in before you create your product. You'll learn the role her Facebook community has played in her business, how much paid traffic her company uses, and her tips for market research.

You can find show notes and more information by clicking here: https://bit.ly/3QoKNqP

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

The Perfectly Executed Business Sale Jun 10, 2022

Show notes

One of the core values of the eCommerceFuel community is reciprocity: members giving as much as they are taking. With that, we ask that all new members share a case study with the community, and new member Sarah Douglass, Founder of WiseOwlOutfitters.com, recently shared one of the best case studies on buying and selling a business. It was super detailed, really thoughtful, and offered a ton of insight—so of course, I had to have her on the show to share it.

Listen in as Sarah shares the backstory to Wise Owl Outfitters, including the very honest reason why she decided to sell it, even though she loved the brand and the business that she had built. We also dive into what the selling process was like, the lessons Sarah learned along the way (including the big mistake she made with her CPA), and the importance of doing thorough due diligence on your buyer.

You can find show notes and more information by clicking here: https://bit.ly/3GDNeRG

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Investing in Private Deals: Angels, Funds, Syndicates and More Jun 03, 2022

Show notes

How does your investment portfolio look these days? I've been doing some investing over the past couple of years, running a very small investment syndicate that has taught me a ton, and I'm excited to have someone on the show who has been doing similar things. Andrew Gluck is the Founder of Irrvrnt.com, an investment fund that invests in DTC operations companies and emerging eCommerce tech (among other things), and we're going to be geeking out on all things investing—and so much more.

Tune in as we share the lessons we've learned, as well as the mistakes we've made in our respective investment journeys. You'll hear us deep dive into angel investing, including what to consider before becoming an angel yourself. We also talk about rolling funds, the current investment landscape, and whether having a solid network to tap into is an important pillar of successful investing.

You can find show notes and more information by clicking here: https://bit.ly/3yXLv86

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Behind-the-Scenes with GeekOut on Throwing eCommerce Events May 27, 2022

Show notes

If you are running events in the eCommerce space, you know what a lonely world it can be. Today, I'm excited to be joined by Nick Shackelford, Co-Founder of GeekOut Events, which puts on high-intentional no-fluff events all over the world. In this episode, we're talking event planning, but we're also talking about so much more related to eCommerce, including marketing, branding, and even copywriting.

Listen in as we dive into the reasons behind why Nick (or anyone, really) puts on events (hint: it's definitely not for the money), how he leverages a built-in FOMO effect with his pricing strategy, and his hack for getting critical information to his customers without relying on email or SMS. We also talk about the current digital marketing landscape, why Nick is not going all-in with TikTok (yet), and the core philosophies that he sticks to when it comes to creating a killer brand presence.

You can find show notes and more information by clicking here: https://bit.ly/3sYnWbj

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Unlocking More Profit from Your Shopify Store May 20, 2022

Show notes

Kurt Elster is the man behind Ethercycle.com, a Shopify agency that specializes exclusively—and very successfully—in helping Shopify store owners generate massive revenue growth. Not only does he put out some really amazing websites on Shopify, but he also hosts The Unofficial Shopify Podcast and has a bunch of really cool apps that we talk about in this episode.

Listen in as we dive into all things Shopify, including what store owners need to stop asking for on their sites, the one thing that Kurt has done that has really moved the needle for his clients, and the must-haves on any Shopify site that increase conversion and engagement. Kurt also shares the top three apps that get put on every site he builds to reduce friction for consumers, and in turn, increase revenue for store owners.

You can find show notes and more information by clicking here: https://bit.ly/3NnObQ6

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Hiring and Compensating Top Performers May 13, 2022

Show notes

Most eCommerce owners struggle with hiring, let alone trying to hire when they're scaling at a rapid pace. Roc Pilon is a successful entrepreneur in business, real estate, and the fitness industry. He has a really interesting story coming from a trailer in Boise, Idaho dealing with the effects of the 2008 recession and going all in with $5,000 and an idea to innovate better powerlifting gear.

Listen in as we dive into how Roc managed to successfully hire 30 people over the span of two years using LinkedIn as his hiring tool and how he has approached compensation with the team members he has hired, including how he handles performance incentives. Roc also shares how to best get your team to model the core values of your business, what the downsides are to having a remote team, and how hiring an Operations Manager has been a game changer for him.

You can find show notes and more information by clicking here: https://bit.ly/3LU3EY9

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How to Innovate So Your Business Doesn't Become Irrelevant May 06, 2022

Show notes

How do you invest in innovation to stay relevant in the marketplace without starving the products that are the bread and butter of your business? Joel Heath is the co-founder of FluidStance.com and he joins me to talk all about innovation - how to think about it in a way that can keep your business relevant without sacrificing what made it successful to begin with.

Tune in as we explore Joel's experience with innovating to the point of alienation and the lessons he learned through that process, what the golden ratio for innovation is, and the importance of taking care of the base first. We also discuss the challenges of selling your business and watching somebody else run and raise it and what the three boxes to check are when you're thinking of selling your business.

You can find show notes and more information by clicking here: https://bit.ly/3KnSzwV

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Powering Growth with Online Communities (Strategy Session) Apr 29, 2022

Show notes

Adam Craft is the founder of ElevatedCraft.com, a mixology and drink product brand that is focused on designing bar tools that improve the home bar experience. He has built a pretty cool business and community on Facebook, and in this episode, we're diving into the role that community has played in growing the brand and exploring where Adam intends to take his community in the future.

Tune in as we geek out about the strategy that comes into play with growing and maintaining a really great community, including when to consider hiring a full-time community manager and whether to stay on Facebook or move to another platform. Adam also shares how instrumental his Facebook group has been to growing his brand, how Kickstarter helped with his initial launch, and all the things to consider when you're thinking through how to brand your community.

You can find show notes and more information by clicking here: https://bit.ly/3LmAGzE

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Taking a $30M Store from Bleeding Cash to Profitable in 90 Days Apr 22, 2022

Show notes

You know him as the founder of SmartMarketer.com and the co-founder and CEO of BOOM!, but Ezra Firestone recently added another brand to his portfolio: oVertone Haircare. In this episode, we talk about how he took an established but struggling brand and turned it around in only 90 days.

Listen in as we discuss the details of Ezra's oVertone takeover and optimization, which included massive cost-cutting, team re-structuring, and overhauling the marketing strategy to really focus on upsells and great content. You'll hear about the good, the bad, and the ugly when it comes to subscriptions, as well as how Ezra sets boundaries in his business and schedules his days to make life enjoyment a priority.

You can find show notes and more information by clicking here: https://bit.ly/3vsg7uR

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

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