eComFuel Podcast

Latest Episodes:

Should You Grow by Buying Another Business? Apr 15, 2022

Show notes

Many of us have been in the position where we have an interesting opportunity in front of us to purchase another eCommerce business - maybe it has a complementary product line or it would make a good strategic addition to your existing business - and we're on the fence about whether we should actually pull the trigger. In this solo episode, I'm sharing the top things you should consider before committing the time, effort, and money that it takes to follow through on such a huge decision, all based on my own experience closing deals.

Listen in as I dive into what you need to consider before buying that shiny new object, including whether you have the skills to diligence the deal well and the time to follow through on the deal. (Spoiler alert: It will take longer to close than you think it will!) I also discuss the financial aspects to consider, how to identify the micro and macro leverage you might have to move the deal in your favor, and why sometimes the better decision is to put a little TLC into your existing business rather than spread your energy (and capital) too thin.

You can find show notes and more information by clicking here: https://bit.ly/3EbudEY

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

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Highlights from ECF Live 2022 Apr 08, 2022

Show notes

We were thrilled to hold eCommerceFuel Live at Chesapeake Bay, a place rich in history and great food. This year was especially unique, as it was the first large live event we have held since the beginning of the pandemic, and coming back together as a community was very rewarding. In this episode, we will be reviewing everything that happened during eCF Live. To help us discuss this is Bill D'Alessandro, CEO of Elements Brands.

Listen in as Bill and I share how this year's event was different from the eCF Live events we have had in the past, as well as the importance of making time to do the things that make you happy. You will learn where growing companies often fail, how to build a rich company culture, and how to effectively sort your social media accounts by engagement levels to create a sales funnel.

You can find show notes and more information by clicking here: https://bit.ly/3xckqx1

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

The Paid Traffic Landscape in 2022 with Jesse Pujji Apr 01, 2022

Show notes

Are you wondering where to put your money this year when it comes to paid traffic? Jesse Pujji is the founder of Gateway X, a holding company that invests in DTC brands, and the co-founder of Ampush, a growth marketing company that connects the right consumers with the right brands, and he knows his stuff when it comes to the growth space and running a business.

In this episode, we get right into why Facebook might not be the devil that it is often made out to be, why TikTok might actually be the second coming of Facebook, and all the weird and wonderful ways that businesses can leverage the platform to grow their business. We also talk about why Jesse is a huge fan of affiliate marketing, how he manages his affiliates, and the details of hiring and balancing being in the business with leading the business.

You can find show notes and more information by clicking here: https://bit.ly/3NvPeib

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How to Build a Brand with 90% Margins? Sell the Results, Not The Product Mar 25, 2022

Show notes

Charles Burdett is the founder of PipDecks.com, a suite of card decks that helps people do anything from brainstorming creative workshop ideas and telling better stories to designing more innovative products. It's an amazing case study on how to sell the value and the transformation as opposed to the physical product, and I'm super excited to sit down with Charles today to talk about how he scaled to a 7-figure card deck business.

Tune in as we dive into the unintentional birth of PipDecks.com, as well as Charles' secret to selling his decks based on their value rather than their physical worth. You'll learn the question we should all be asking our customers to understand why they buy, what it means to have freedom, how to not lose sight of what is most important in life, and the mindset block that most entrepreneurs will grapple with at some point.

You can find show notes and more information by clicking here: https://bit.ly/41UFC71

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Raising Young Kids While Building a Business Mar 18, 2022

Show notes

There's running a business, and then there's running a business when you have small kids, which is a totally different ballgame—and one that I'm talking about today with my good friend, Bill D'Alessandro. Bill is right in the thick of it with this two-year-old and five-month-old, and we're going to be keeping it real and dishing about the struggles of trying to balance parenthood and entrepreneurship.

Listen in as we give our honest thoughts on what it's like trying to run a business while raising young kids, how to maintain some level of productivity, and how to find a balance between family and business that works for you. We also share one of the best investments that you can make to balance work and family life, as well as some of the things anyone who has kids (but especially entrepreneurs!) should consider doing financially for their children while they're young.

You can find show notes and more information by clicking here: https://bit.ly/3pX83Ai

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Turning Around a Nine-Figure National Brand Mar 11, 2022

Show notes

Michael Epstein, my good friend and partner in crime, has served as the CMO for multiple eCommerce brands and has a ton of great experience in the online marketing space. I got to know him over the course of an intense 6-month period, watching him conceptualize and build a brand, and I thought it would be fun to have him come on the show and talk about his eCommerce adventures.

Listen in as we unpack so much in this episode, including Michael's insights into the eCommerce market as it stands today, his experience conceptualizing and launching brands, and his advice for eCommerce business owners who are leading their own marketing and design departments. We also talk about hiring, whether it's better to develop your in-house talent or hire externally, and what you can expect in terms of compensation for eCommerce marketing talent today.

You can find show notes and more information by clicking here: https://bit.ly/34p2VNW

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Turning Mud into Money, Screening for Humility and More Mar 04, 2022

Show notes

I had the opportunity to sit down with Paul DeJoe, Co-Founder and COO of MUD:WTR, a coffee alternative that came to be in an almost unintentional way. He's a really interesting, fun, and smart guy and we talked about a lot, including podcasting, content creation, and how MUD:WTR is trying to convince people to give up their morning coffee—which is certainly no small feat.

Tune in to hear the incredible story behind MUD:WTR, from how they got started to where they are now—and how they made it all happen. We also dive into the nitty-gritty of their marketing (such as why they are building an in-house content studio), how podcasting has helped them build great brand awareness, how they are building a community centred around the idea of health and self-improvement, and so much more!

You can find show notes and more information by clicking here: https://bit.ly/3heWO1G

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

L.A. Regional Event Takeaways Feb 25, 2022

Show notes

The real magic of the eCommerceFuel community happens when we get together in person, and we had the opportunity to do that late last month in Los Angeles. If you missed it, you're in luck because today I'm flying solo and giving you the big takeaways and a recap of what I learned during the incredibly cool L.A. Regional Event.

Listen in as I share some of the biggest lessons I learned during the event from other ECF members, including what is working in terms of client acquisitions for many, as well as why a marketing mindset is critical in the highly competitive hiring landscape. I also share my thoughts on why I believe that it will be harder to scale quickly for businesses just starting out and divulge some of the trends that you're most likely to see emerge in the next 12-24 months in the eCommerce stratosphere.

You can find show notes and more information by clicking here: https://bit.ly/3v2vko0

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How to Grow Your Business Without Sacrificing Your Freedom Feb 18, 2022

Show notes

You can't build anything interesting without some level of sacrifice, but if you're an entrepreneur that is years into the hustle and you still can't seem to get freedom from your business regularly, there's a problem. Dale Majors, founder of VentureAnyway.com, joins me today to talk about something that so many of us struggle with: our businesses becoming all-consuming while our personal and family lives slowly disappear.

Listen in as Dale shares how to scale your business without becoming a slave to it, what he wishes he would have done before selling his first business, and how he took what he learned through his own entrepreneurial journey and now uses it to help other business owners build amazing lives. We also talk about the importance of building habits versus chasing goals and what Dale did to bring more control—and happiness—into his life.

You can find show notes and more information by clicking here: https://bit.ly/3LA4UQt

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Why You're Likely Calculating COGS Wrong Feb 11, 2022

Show notes

Cost of goods sold: love it or hate it, it's a big deal in the eCommerce world. To wrap up our three-part series on accounting and finances, we're diving into all things COGS: the value of it, the implications it can have on your business, and how to figure it out without losing your mind.

Joining me today are Jamie McDonald, CEO of A2X Accounting, Scott Scharf of CatchingClouds.net and previous eCommerceFuel financial expert, and Brittany Brown, founder of LedgerGurus.com, who also specializes in eCommerce accounting for Quickbooks and Xero. No matter what phase of business you are in, this is an episode you literally can't afford to miss. So listen in as we break down the good, the bad, and the ugly about your cost of goods sold.

You can find show notes and more information by clicking here: https://bit.ly/3HFR3Wq

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

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