Digital Marketing Fastlane

Latest Episodes:

Understanding Conversion Optimization - Miracle - Brand Audit Aug 31, 2021

Show notes

Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth.

They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more.

Listen now to learn from their failures and successes and get my tips and tricks along the way!

Watch on YouTube: https://youtu.be/Tk0kCQHt7qI

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

How to Monitor the Competition Using Mailcharts Aug 30, 2021

Show notes

It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why.

By doing this, you can either find ways to differentiate from them or simply get inspired by their successes.

In today’s episode, I will show you how to track competitors’ email campaigns using a very useful tool called Mailcharts.

Listen now to stay one step ahead of your competition!

Watch on YouTube: https://youtu.be/I8fQ6tlQBao

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

BEST Ad of the Week – Advertorial by Rootine Aug 20, 2021

Show notes

In today’s episode, I’m reviewing an ad from Rootine that I really like.

They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate.

Listen now if you want to get more inspiration for your ads!

Watch on YouTube: https://youtu.be/qMqiRcUFbYw

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Facebook Ads Research Made Easy | ft. Eric Philippou Aug 18, 2021

Show notes

People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious.

So understanding exactly who your target audience is and what their values and beliefs are, is extremely important.

And if you want to run successful Facebook ads, you must understand how to research properly.

But what’s the best way to proceed?

In today’s episode, my guest Eric Philippou and I will show you the most efficient way to gather all the information you need about your market and target audience. It’s way easier than you might think, and learning this technique is definitely a game-changer!

Don’t hesitate to send me an email if you want the template.

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Facebook Ads Tutorial | Full Funnel Strategy | FREE COURSE Aug 06, 2021

Show notes

In this Facebook Ads course, you’re going to learn:

➡️ How to find audiences to begin selling immediately.

➡️ Which top of the funnel creatives you should be running to attract new customers.

➡️ How to win back customers after they have left your store.

Listen now to better understand how to take your business to the next level.

Watch on YouTube: https://youtu.be/Rl3ml_YxAtY

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

TOP 30 Copywriting Power Words Aug 05, 2021

Show notes

Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion.

Listen to this new episode to get the top 30 copywriting power words!

Make sure to try some in your ads, and let me know how it worked out for you.

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Top 2021 Marketing Strategy | ft. Shauna Armitage Jul 30, 2021

Show notes

Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results.

Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we discuss new tactics and trends, the common mistakes founders make, the best platforms to advertise on depending on which stage you’re at, and much more.

Listen now to stay ahead of your competitors!

🔎 LEARN MORE + CONTACT SHAUNA ARMITAGE

► Website: https://www.shaunaarmitage.com/

► Podcast: https://www.startuprenegades.com/

► Facebook Group: https://www.facebook.com/groups/moxiemastermind/

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

How to Build a Brand Post iOS 14.5? Jul 23, 2021

Show notes

The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video:

"Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU

But does that mean it’s the end of advertising?

Does that mean we won’t be able to target the right audience on Facebook anymore?

In today’s episode, I’m giving you my thoughts about what this update means for brand owners, its impact on entrepreneurs, and the innovations needed to build a brand post iOS 14.5.

Listen now!

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Tracking Post iOS 14.5 – What You Need to Know Jul 17, 2021

Show notes

Apple’s iOS 14.5 updates have significantly impacted the advertising industry.

It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled.

So, what does it mean for you?

In today’s episode, I’m going over the data that we have since iOS 14.5 was released and how this update is affecting our industry.

Watch on YouTube: https://youtu.be/E2A4OwmTtZU

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

GIVEAWAY! Free Facebook Ad Course - ONE WEEK ONLY Jul 16, 2021

Show notes

Are you ready to become an ad expert?

We are giving away our Facebook Ad Academy for FREE for a week.

This course is the ultimate tool to learn how to make money online.

Since we launched it, we received countless positive feedback from small business owners and entrepreneurs who have finally understood the secrets to successful Facebook ads.

To celebrate, we wanted to impact more people and let whoever needs it get it for free!

This special offer will be running for ONE WEEK ONLY. So, hurry before it’s too late 😉

👇 Click on the link below to get the course 👇

https://go.voymedia.com/facebookads-course-3/

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com