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    Business

    Digital Marketing Fastlane

    This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

    Advertise

    Copyright: © Kevin Urrutia

    • Apple Podcasts
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    Latest Episodes:
    Advertising Crypto Products on Facebook – NFT – Brand Review Dec 15, 2021
    Show notes

    With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products.

    I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs.

    Check this out!


    Watch on YouTube: https://youtu.be/XAQTRAz5o4Y


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    BEST Ad of the Week – Should Luxury Brands Do Discounts? - Mycube Dec 10, 2021
    Show notes

    Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes.

    You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any.

    In this video, I’m giving my point of view on whether or not luxurious companies should do discounts.

    Listen now and let me know what your thoughts are on this!


    Watch on YouTube: https://youtu.be/y4EEgyPR6gQ


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    Landing Page of the Week – Optimizing Checkout Flow - Advertorial by BugMD Dec 08, 2021
    Show notes

    In this new episode, I’m reviewing an advertorial from BugMD that I like.

    The landing page is really well thought out, with great headlines, illustrations, and copywriting.

    I’ll also show you how they optimize their checkout flow so that you can improve yours!

    They’re lots of interesting tricks BugMD uses that you can learn from.

    Listen now to get inspiration for your next landing page and improve your campaigns’ conversion rates!


    Watch on YouTube: https://youtu.be/TUisfnwLeZE


    ______________________________________________

    🔎 Check out these videos for more tips:

    ➡️ Landing Page of the Week – by Super Coffee

    https://youtu.be/CQRXsAFQ1Yw

    ➡️ What Should Your Landing Page Look Like?

    https://youtu.be/n1EtXgOKOak

    ➡️ Landing Pages Tips | How to Create Strong CTAs?

    https://youtu.be/04PqTsc3sj0

    ➡️ Landing Pages Tips | Increase Conversion Rate Optimization

    https://youtu.be/KIohI1BxuWk

    ➡️ Convert Cold Traffic into New Leads – Source – Landing Page Audit

    https://youtu.be/Jm1mvgaLzuE

    ______________________________________________


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    Voy Media’s Testimonial | Danny Morel Dec 03, 2021
    Show notes

    Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media.

    Check this out to hear what she has to say about us!


    Watch on YouTube: https://youtu.be/vqLUyF09nUA


    🔎 LEARN MORE + CONTACT DANNY MOREL

    ► Website: https://www.morelglobal.com/

    ► LinkedIn: https://www.linkedin.com/in/dannymorel/

    ► Instagram: https://www.instagram.com/dannymorel/

    ► Facebook: https://www.facebook.com/dannymorel77

    ► YouTube: https://www.youtube.com/c/DannyMorelshow


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    Discover Different Types of Ads - Tech Start - Brand Audit Nov 26, 2021
    Show notes

    Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start.

    They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example.

    So in this new episode, I’ll be reviewing them, along with their landing pages!

    Join me to see if you can learn some new tricks!


    Watch on YouTube: https://youtu.be/v3EYcitIEKg


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    Improve Customer Acquisition Costs - Remrise - Brand Audit Nov 24, 2021
    Show notes

    In this new episode, I’m auditing a brand that I like: Remrise!

    I’ll review their ads, landing pages, social media, Typeform quiz…

    Join me and see how you can learn from this company. They’re great when it comes to communicating around what they’re doing and selling, they use great hooks, clearly show how they’re different, and make effective use of social proof.

    Impressive, right? Well, it’s not over: they also use an ingenious technique to improve customer acquisition cost and cash flow.

    Listen now if you want to learn more and get some inspiration from them!


    Watch on YouTube: https://youtu.be/An97inrgK08


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    Becoming a Successful Business Owner – Growth Tips | Ft. Kevin Nicholson Nov 19, 2021
    Show notes

    Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account.

    So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experience and best tips with you.

    If you’re looking for advice on building and growing a company, becoming a successful business owner, facing legal and financial challenges, making sure you don’t set yourself up for failure, and learning small business techniques, this video is for you!

    Join me and my guest Kevin Nicholson to learn more!


    Watch on YouTube: https://youtu.be/_u0LPVSQGJA


    🔎 LEARN MORE + CONTACT KEVIN NICHOLSON

    ► Website: https://www.ketaminewellnesscenters.com/

    ► LinkedIn: https://www.linkedin.com/in/kevin-nicholson-b7a4219/

    ► Email: kevin@ketaminewellnesscenters.com


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    My Best Tips for eCommerce Brands for 2022 Nov 17, 2021
    Show notes

    Supply chain can be a big issue for eCommerce brands.

    So check out this video to get my best tips for 2022!

    Let me know in the comments what you think are the most important things to think about for 2022!


    Watch on YouTube: https://youtu.be/HUxO8ex2oI4


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    BEST Ad of the Week - By Outstanding Foods Nov 16, 2021
    Show notes

    In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like.

    As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting.

    Listen now to get some inspiration for your next ads!


    Watch on YouTube: https://youtu.be/HH3dqIS-xEM


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

    BEST Ad of the Week - Optimizing Sales - By Petlab Co Nov 15, 2021
    Show notes

    In today’s episode, I’m reviewing a video ad by Petlab Co that I really like.

    Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic.

    Your priority is to test and see how your content performs. Then, when you get a better understanding of what’s working for your brand, you can refine the look of your content.

    This is something Petlab Co does very well and that I wanted to illustrate with an example today.

    Listen now to learn more!


    Watch on YouTube: https://youtu.be/oP22r6CK1nA


    🔎 STAY CONNECTED

    ► Website: https://voymedia.com/

    ► YouTube: https://www.youtube.com/c/KevinUrrutia

    ► Instagram: https://www.instagram.com/voy_media/

    ► LinkedIn: https://www.linkedin.com/company/voy-media

    ► Twitter: https://twitter.com/VoyMedia

    ► Facebook: https://www.facebook.com/VoyMediaAgency

    ► Email: Team@voymedia.com

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