Digital Marketing Fastlane

Latest Episodes:

What Makes a Successful Marketing Agency? | ft. Elias Crum Jul 08, 2021

Show notes

What is it like to start a marketing agency? Or to work for one?

Do you want to know what the keys to building a successful marketing agency are?

In today’s episode, meet Elias Crum, the owner of Marketing Guys, a successful marketing agency from the Netherlands. Together, we’ll discuss the process of creating a new brand, the pros and cons, how recruitment evolves throughout the years, tools to use to stay one step ahead of the competition, and much more!

Don’t wait any longer, listen to this new episode!

🔎 LEARN MORE + CONTACT ELIAS CRUM

► Website: https://marketingguys.com/

► LinkedIn: https://www.linkedin.com/in/eliascrum/?originalSubdomain=nl

► Podcast: https://martech.podbean.com/

► Email: elias@marketingguys.nl

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

The Secrets to Building a Successful Local Business | ft. Neel Parekh Jun 30, 2021

Show notes

Some people think only big global companies generate lots of money.

Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the global marketing tactics and bring them down to the local level is definitely something you need.

So, what are the tactics? What are the secrets to building a thriving local business?

In today’s episode, my guest is Neel Parekh, the Founder and CEO of MaidThis, a top-rated cleaning service in Los Angeles. He offers hassle-free house cleaning for busy individuals and vacation rental hosts, and has generated millions in revenue while having a fully remote team.

Listen to this new episode to get his precious advice.

🔎 LEARN MORE + CONTACT NEEL PAREKH

► MaidThis: https://www.maidthis.com

► Neel Parekh: https://neelparekh.co

► LinkedIn: https://www.linkedin.com/in/neel-parekh-97914a31

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

7 Easy Steps to Customer Loyalty Jun 25, 2021

Show notes

Having loyal customers is a game-changer.

It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing.

It’s also cheaper to retain existing customers than acquire new ones. Plus, loyal customers spend more and come back more often, which is super interesting for you if you have a recurring business such as a restaurant.

They are just so many reasons to build customer loyalty.

So, don’t wait any longer and listen to this new episode to learn about 7 easy ways to achieve this goal!

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Do Facebook Ads Work? Jun 23, 2021

Show notes

Are Facebook ads worth it for your brand?

Are Facebook ads only for B2C?

What are the pros of Facebook ads?

These are the kind of questions people ask a lot, and even more since the iOS updates.

If you’re wondering what the answers are, listen to this new episode!

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Does Your ROAS Go Up As You Scale? Jun 19, 2021

Show notes

📈 You want the highest ROAS possible, right?

📈 And you want it to grow over time, right?

Right. But I have unfortunate news for you: ROAS doesn’t go up as you scale.

It’s perfectly normal, and there is a reason for that. Listen to this new episode to know why.

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Net Promoter Score | The Best Way to Measure Customer Loyalty Jun 18, 2021

Show notes

How to know what your customers really think about your brand?

Use Net Promoter Score (NPS).

NPS is a simple survey asking how likely your customers are to recommend your brand.

It is highly valuable to measure your company’s success based on customer loyalty and satisfaction.

Understanding how and why to use NPS will definitely help your company grow. So, I decided to record a video to teach you everything you need to know about NPS!

Don’t wait any longer; listen to this new episode!

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► YouTube: https://www.youtube.com/c/KevinUrrutia

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Email Marketing | Flows vs. Campaigns Jun 11, 2021

Show notes

📧 Do you know anyone that doesn’t have an email address?

Probably not; everyone uses email.

I wouldn’t be surprised if you heard email marketing is outdated. However, let me tell you this is absolutely not true! It remains a powerful tool, which is effective and affordable for converting customers.

In this new episode, I will teach you the difference between flows and campaigns so you can adequately conduct your email marketing strategy. I will be using Klaviyo, but you can use what you’ll learn here with any other email marketing platform.

👀 Join me to finally get the explanations you have been looking for about email marketing!

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

How to Understand the Impact of Your Marketing? Jun 09, 2021

Show notes

Measuring the performance of your marketing is key!

If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful.

An effective way to know if your new marketing channels are working is to ask how people heard about your brand. This can be done through post-purchase surveys, and today I will show you an example using Enquire (Shopify App).

Listen to this new podcast to learn about this easy yet super-efficient technique, and understand how your marketing affects your AOV.

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

Analyzing Amazon Reviews for Ad Copy That Convert. Jun 08, 2021

Show notes

How can Amazon reviews be used for ad copy or product development?

Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors’ reviews. By analyzing them, you will be able to understand what customers like and dislike the most about your brand and find keywords that can be used as a hook, or a headline, for example.

It is also useful when it comes to product development, as it will enable you to highlight the best assets and improve what is not working.

In this new episode, I will be doing a tutorial on how to leverage Amazon reviews using a text analyzer tool. Join me to learn how to improve your ad and product!

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com

How to Get Amazon Reviews? Jun 08, 2021

Show notes

Why are Amazon reviews so important?

Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to convince customers to buy from you over your competitors.

At first, you might get tempted to ask your friends and family to review your company on Amazon. But they are more effective ways to do it, and in this new podcast, I will share a few tools you can use!

Join me to learn more about the importance of Amazon reviews and the proper strategy to build momentum and get more reviews.

🔎 STAY CONNECTED

► Website: https://voymedia.com/

► Instagram: https://www.instagram.com/voy_media/

► LinkedIn: https://www.linkedin.com/company/voy-media

► Twitter: https://twitter.com/VoyMedia

► Facebook: https://www.facebook.com/VoyMediaAgency

► Email: Team@voymedia.com