Digital Marketing Fastlane

Latest Episodes:

Advertising Based on State of Awareness - Facebook Ads Aug 28, 2020

Show notes

Advertising Based on State of Awareness - In this episode, we break down all the different states of awareness that exist in marketing and how to overcome them.

Unaware of Solution and Unaware of You

Top of funnel/prospecting, out of market, what to put in your ad here.

Aware of Solution, but Unaware of You

Top of funnel/prospecting, in market, what to say in your ad here.

Aware of Solution, and Aware of You

Middle of Funnel, what to say here, overcoming objections

Aware of Solution, Aware of You, and Know You Can Fulfill

Bottom of Funnel, what to say here, overcoming objections
This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Ecommerce Upsell Funnels - 4 Best Upsell Funnel Examples Aug 21, 2020

Show notes

Ecommerce Upsell Funnels - 4 Best Upsell Funnel Examples
Today you will learn:

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

What is an upsell funnel?

What tools can you use?

Why is it important? What are the benefits?

Go-to upsell funnel sequences

What is an Upsell Funnel?

Upsells, Cross-Sells, Down-Sells

Post-Purchase

Add to Cart

Guided Shopping

Benefits of an Upsell Funnel

Upsell Benefits

Higher AOV

Higher LTV

Better ROI

Moving More Inventory

Upsell Funnel Tools

Easy User Experience

Zipify OCU

Bold Upsell

Examples

Upsell Funnel Examples

2 Upsells + 1 Downsell Per Product

Gifting Upsells

ATC Upsells

Completing Bundles

How Misen.co Scales Paid Traffic With Landing Pages & UGC Creatives Aug 14, 2020

Show notes

https://voymedia.com/ - This action-packed episode is brought to you by the performance marketing experts at Voy Media.

A new chef's knife from Misen promises high-grade steel, a santoku-style blade angle, and free sharpening for life, all for $65.

Chloë Thomas of eCommerce MasterPlan Aug 04, 2020

Show notes

Chloe Thomas is an author and creator of eCommerce MasterPlan, which has evolved into a business that helps eCommerce entrepreneurs make better decisions.

eCommerce Marketing: How to get Traffic that BUYS to Your Website

Grab your Kindle, Paperback OR Audiobook copy from Amazon UK or USA or wherever you are in the world.

In today's episode, we dive deep into Chloe's background on e-commerce how she became the world author and podcaster. She has been in the eCommerce industry for the last 18 years – even before most search engines – and has witnessed the changing digital landscape first-hand

Find out more About Chloe:

Podcast
Books

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

The Scaling Playbook Of The Fastest Growing Mens Wellness Brand Jul 21, 2020

Show notes

https://voymedia.com/ - This action-packed episode is brought to you by the performance marketing experts at Voy Media.
Hims is on a much different trajectory, at least for now. Just two years after launching, Hims has reached $100 million in annual subscription revenue and is growing so fast that it expects to reach $250 million in recurring revenue by the end of 2020, according to a recent sales pitch to investors that was viewed by CNBC. The average monthly order size is $45 and, at a time when investors are hyper-focused on profitability, Hims says in the presentation that it has a 60% gross margin, or the percentage of revenue left after subtracting the cost of goods sold.

https://www.forhims.com/

How Lumin Skincare Scales Paid Traffic With FREE Trial Landing Pages & UGC Creatives Jul 16, 2020

Show notes

What Lumin Does Well Ad Creatives An absurd amount of creative and angle testing Landing Pages Good Landing Pages to educate the audience on their product. AOV + CLTV Smart AOV boosters and pushing for subscriptions for higher CLTV.
https://try.luminskin.com/why-men-love-lumin
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/

Full Youtube Video

https://www.youtube.com/watch?v=T0HeSNV1vuM

Introducing The Keep Optimising Marketing Podcast Jul 15, 2020

Show notes

Check it out on at KeepOptimising.com

The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast.

A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

You can hear a new episode for free every Wednesday.

Each episode is audio only and lasts about 45 minutes.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.

To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.

Link - https://link.chtbl.com/keepoptimising?sid=kevin.trailer

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

How Dr. Squatch's Founder Pockets Millions Selling Soap Online Without Succumbing To The Volatility Of Inventory Forecasting Jul 01, 2020

Show notes

WE HELP E-COMMERCE BRANDS SCALE TO THE MOON AT RECORD SPEEDS USING PROLIFIC CREATIVE EXPERIMENTATION WHILE BEING HILARIOUSLY PROFITABLE.

In this Dr. Squatch case study, you will learn...

✅ How to leverage "controversial" ads using existing creatives without blowing your budget on an expensive film production crew

✅ The truth about bundle offers and how they can dramatically increase conversion rate and AOV

✅ The well-known, yet poorly understood way to turn customers into raving fans and maximize repeat purchases

Voy Media produces massive volumes of user-centric videos designed to engage a diverse set of customer avatars.

We focus on maximizing your ROAS, you just focus on making your customers happy.

Abbigail Davidson on ADA compliance Jun 25, 2020

Show notes

Abbigail Davidson has a Baccalaureate in English and Communications with over fifteen years of professional Marketing and Web Development experience implementing proven innovative ideas that improved websites, databases, and the overall user’s experience using methods that drove traffic, conversions, and thereby revenue eight or more times the initial marketing spends. Detail-oriented, team player, project, campaign lead, owner with flawless execution techniques in various sales channels including email, referral, display, social media, SEO, and SEM. https://www.shinedelightservices.com/ https://voymedia.com

Neal Schaffer and The Age of Influence Jun 23, 2020

Show notes

Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies on how to:

Identify, approach, and engage the right influencers for their brand or product.
Determine what resources to put behind influencer campaigns.
Manage the business side of influencer marketing, including tools that will help measure ROI.
Develop their brand’s social media voice to become an influencer in its own right.

New Book: https://nealschaffer.com/ageofinfluence
Web: https://nealschaffer.com
Podcast: https://nealschaffer.com/podcast
Community: https://nealschaffer.com/community

https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362/ref=as_li_ss_tl?_encoding=UTF8&qid=&sr=&linkCode=sl1&tag=windminetwor-20&linkId=241999fadb26f6bc02547da69ae16ee6&language=en_US
https://voymedia.com

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