Digital Marketing Fastlane

Latest Episodes:

Territory Foods Review - How They're Using Facebook Ads To Drive User Growth Apr 21, 2020

Show notes

Today we do a brand audit of Territory Foods, a healthy meal subscription DTC brand. Learn how they are using Facebook Ads to scale.

Youtube Video Review - https://youtu.be/LYnivtFgycM

Today You Will Learn About:

Landing Pages
Live Chat
Ambassador Ads
Full Funnel Ad Strategy
Auto Applying Coupon Ads
....and much more!

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Territory Foods is great tasting food, made from the really good stuff, by local chefs and artisans we admire, with lots of variety and choice

https://www.territoryfoods.com/

Magic Spoon Review - How They're Using Facebook Ads To Drive User Growth Apr 10, 2020

Show notes

Today we do a brand audit of Magic Spoon a keto-friendly DTC brand. Learn how they are using Facebook Ads to scale.

Today You Will Learn About:

Optimizing Product Pages
Customer Reviews
Website Design
Optimizing Landing Pages
Email Popups
and much more!

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Magic Spoon is a delicious cereal for adults that's high in protein but low in carbs and calories.

The cereal is keto-friendly and non-GMO, and free from gluten, grain, wheat, soy, and artificial sweeteners.

Technology Based Approach to SEO with Geoff Atkinson Apr 10, 2020

Show notes

Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com. At Overstock, he developed expertise in SEO, and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dog, James.

Geoff's SEO Experience

The organic search channel was a huge priority during his time at Overstock. They were competing against Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in house in the mid to late 2000s. Their research concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics, like structured data markup, that grew the channel from $0 to $300 million in a few short years. It was a great run. When the dust settled, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success.
https://huckabuy.com/seo-company/geoff-atkinson/

https://www.linkedin.com/in/geoff-atkinson-7311872/

Facebook Ads & Snapchat Ad Creatives, Ads During COVID-19 & More w/ Savannah Sanchez Apr 03, 2020

Show notes

Experienced digital marketer with a proven track record scaling direct-to-consumer online marketing efforts, particularly utilizing Facebook and Instagram Ads.
With over four years of experience working as a media buyer and creative strategist for paid social campaigns, Savannah has become an expert in executing profitable media buying strategies and creatives for e-commerce brands.

Savannah Sanchez
Savannah Sanchez On Twitter

How Coronavirus Is Impacting Ecommerce: The Good and Bad Mar 23, 2020

Show notes

Coronavirus and e-commerce: It’s complicated

While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook.

The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat more complicated.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Launch Your Profits With Effective Email Marketing Mar 18, 2020

Show notes

Underground Ecom is a rapidly growing Email marketing agency specializing in helping eCommerce businesses reach their full potential through email. We help global brands achieve an extra 20-30% in total revenue using our data-driven email marketing strategies.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Facebook Ads Learning Phase – What You Need To Know Mar 15, 2020

Show notes

About The Learning Phase

The Facebook ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system learns more about the best people to target, times of day to show the ad, and placements and creatives to use. The more an ad is shown, the better the delivery system becomes at optimizing the ad's performance.

The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set – actively trying different audiences, placements and more – so performance has not yet stabilized. The learning phase occurs when you create a new ad set or make a significant edit to an existing ad or ad set.

Exiting The Learning Phase

Ad sets exit the learning phase as soon as their performance stabilizes. Typically, performance stabilizes after an ad set receives around 50 optimization events within a 7-day period.

If your ad set isn't getting enough optimization events to exit the learning phase (or if the delivery system predicts that it won't receive enough optimization events in the future), the Delivery column reads "Learning limited".

Avoid frequent edits

Manual optimizations (edits) are a leading contributor to ad sets not exiting the learning phase. The certain campaign, ad set, and ad edits reset the learning phase. These are the edits that will cause an ad set to re-enter the learning phase:

Campaign

- Budget (depending on magnitude)
- Bid amount (depending on magnitude)
- Bid strategy

Ads

- Any change

Ad sets

- Targeting
- Placement
- Optimization event
- Adding new creative
- Bid strategy
- Bid amount (depending on magnitude)
- Budget (depending on magnitude)
- Pausing for over seven days

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

Ecommerce Email Marketing with Chase Dimond Mar 09, 2020

Show notes

Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from eCommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between).
Chase is currently the Co-Founder of Boundless Labs — a top eCommerce email marketing agency. Since launching Boundless Labs in June of 2018, we’ve helped our clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of our clients include The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.
Additionally, Chase, as briefly mentioned above, has tons of experience with cold email, having delivered millions of cold emails into users' primary inbox. Lastly, he's helped acquire millions of email subscribers for brands he's built personally as well as for his client's businesses.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

SEO Tactics With Reggie Paquette of Revealbot - How to double your organic traffic Feb 29, 2020

Show notes

Reggie Paquette is the marketing manager at Revealbot.

Revealbot is a digital ad automation tool for Facebook, Google, and Snapchat ads.
Reggie has been building out marketing programs as the sole marketer and has doubled their organic traffic in the first three months

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

0 to $50M in just 9 months - ShaperMint and BeautyBay's DTC Mastery Feb 19, 2020

Show notes

This week we take a look at Shapermint and BeautyBay's website and Facebook ads. In this podcast, we'll take a close look at how Facebook Ads plays in generating that revenue.

This action-packed episode is brought to you by the performance marketing experts at Voy Media