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    Business

    Digital Marketing Fastlane

    This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

    Advertise

    Copyright: © Kevin Urrutia

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Email Marketing with Vira Sadlak & Alissa Taggart - Flowium Oct 07, 2020
    Show notes

    flowium.com
    Premium, full-service eCommerce email marketing agency

    What are the top factors when it comes to ensuring deliverability?
    Does cold emailing work for e-commerce products? Can you sell to customers with cold emails or more for wholesale?
    How do you improve your open rate?
    Should emails come from the founder or someone else in the company?
    How long should emails be? How do you get better at email copy?
    How much revenue should someone be getting from email?
    **Others**
    Partnerships, hiring strategies, culture and managing people Biggest mistakes you've made in the past and key learnings over your journey
    Email Growth strategies that really worked for you
    Some advice for our audience who are looking to start a side hustle or be entrepreneurs

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

    https://voymedia.com/

    https://twitter.com/danest/

    https://www.linkedin.com/in/urrutia/


    Interview with Marketing Expert Nicholas Trueman - Just Ask Parker Oct 06, 2020
    Show notes

    Just Ask Parker! helps Shopify stores get more customers without needing to invest thousands of dollars.

    Starting out in 2007 as a Junior Advertising and Marketing specialist, Nick has become one of the industry leaders in the field. To date, Nick has been a board member at 4 marketing agencies, sold my own business in 2013 and contracted for over 250 brands. His experience ranges from local SME’s to well known global retailers on the high street.


    Ecommerce Marketing During COVID-19 with Kelly Forst from Aweber Oct 06, 2020
    Show notes

    https://blog.aweber.com/email-marketing/audience-engagement-coronavirus-crisis.htm

    https://blog.aweber.com/email-marketing/your-crisis-email-marketing-guide.htm


    Interview With Sean Castrina Oct 06, 2020
    Show notes

    Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.

    https://seancastrina.com/

    https://twitter.com/SeanCastrina



    Ecommerce Affiliate Marketing With Arlen Robinson Oct 06, 2020
    Show notes

    Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs.
    With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.

    Omnistar Affiliate Software

    Arlen is the Co-founder of Omnistar Affiliate software which is a technology solution that allows businesses to increase sales through word of mouth marketing.


    Interview with Dmitry Dragilev - SEO / PR / SAAS Oct 01, 2020
    Show notes

    Dmitry Dragilev is the founder of JustReachOut.io - a SaaS which has helped 5000+ startups and businesses pitch journalists and get featured in press all on their own. In his not so distant past he did PR and got acquired by Google all while publishing 1,500+ articles.

    Dmitry is a contributor at Entrepreneur, Forbes, TheNextWeb, SmallBizTrends and Business.com as well as Moz Blog, Ahrefs Blog and many others.

    Dmitry loves working with customers looking to independently control their PR and is so proud of the entrepreneurs he’s taught to speak to journalists and focus on relationship building.

    When he’s not at his standing desk working beside his business partner and wife Corey, Dmitry can be found picking heavy things up and putting them down again at Crossfit or running alongside his toddlers scooting through the park.

    Reference links:

    https://www.criminallyprolific.com/saas-pr/

    https://blog.justreachout.io/how-to-write-press-release/

    https://blog.justreachout.io/pr-outreach/

    https://blog.justreachout.io/pr-hacks/

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

    https://voymedia.com/

    https://twitter.com/danest/

    https://www.linkedin.com/in/urrutia/


    When to Pause Facebook Ads: Facebook Ads Tip Of The Week Oct 01, 2020
    Show notes

    Whether it’s your first time running a Facebook campaign, or you’ve developed a career in this practice, take note of our factors we consider when choosing the longevity of our partner's paid Facebook spend.

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

    https://voymedia.com/

    https://twitter.com/danest/

    https://www.linkedin.com/in/urrutia/


    Snapchat Advertising for Brands / Ecommerce and Digital Sep 25, 2020
    Show notes

    Snapchat Ad Benefits

    Are you thinking about advertising on Snapchat? Check out our latest episode to learn why you should and maybe why you shouldn't be on Snapchat.

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

    https://voymedia.com/

    https://twitter.com/danest/

    https://www.linkedin.com/in/urrutia/


    Election Ads 2020 - Political Advertising Exposed - Trump & Biden Sep 17, 2020
    Show notes

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.
    Youtube Video: https://youtu.be/euqPMGPAfyA

    https://voymedia.com/

    https://twitter.com/danest/

    https://www.linkedin.com/in/urrutia/

    2020 Election Facebook Ads

    Owned Traffic vs. Paid Traffic

    Owned Traffic vs. Paid Traffic: Owned

    Free

    Direct

    Qualified

    Takes Time to Develop

    Harder to Scale

    Owned Traffic vs. Paid Traffic: Paid

    Costs a Lot

    More Persuasion Required

    More Regulated

    Easier to Scale

    Fast

    Ad Creatives

    Emotional Ad Copy (Trump)

    Storytelling Ad Copy (Biden)

    Issue-Based Angles (Biden)

    Fear Appeals (Both)

    Testimonials (Both)

    Testing Tons of Variety (Both)


    Funnels

    Mobile Optimized LP

    Less-is-More

    Emotional appeals in copy

    Exit Intent Pop-ups

    Post-Signup Upsell Funnels



    How TrueBill Scales Facebook Ads Sep 04, 2020
    Show notes

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.


    https://voymedia.com/


    What Truebill Does Well

    Unique Offer

    Clear solution to a growing problem, with few known competitors.

    Easy User Experience

    Really fast funnel that delivers the desired outcome instantly.

    Ad Creatives

    Mass volume, variety, with powerful emotional appeals.


    Landing Page Optimization

    Most ads go directly to the app download page, but their website is smartly designed too.


    Unique Offer


    Unique Offer

    Real Solution to a Real Problem


    Few Known Competitors

    Ad Creatives

    Ad Creatives

    Personas

    Angles & Value Props

    Volume

    Variety

    Emotional Appeals


    Mobile UX on IG Stories

    Easy User Experience

    Easy User Experience

    Instant Gratification

    Fast Signup Process


    Landing Page Optimizations

    Landing Pages

    Header: Value Proposition

    Authority

    CTA


    Previous 1 8 9 10 11 12 17 Next

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