Dan Kennedy's Magnetic Marketing Podcast

Latest Episodes:

10 Blueprints For Effective Coaching Programs (1 of 2) May 20, 2022

Show notes

Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching program but have no idea where to start, or maybe you're not even sure what the benefits of coaching are.

In part one of this two part episode, Dan goes in depth on the purpose and advantages of coaching as well as the first three coaching program blueprints that can make a big difference in your business. Whether you're looking to up your coaching game or just get started, these 10 blueprints will be a highly valuable asset in your toolbox. Don't forget to catch the rest of the blueprints in part two next week!

MagneticMarketing.com NoBSLetter.com

How To Achieve More In Less Time Than You Ever Imagined Possible May 13, 2022

Show notes

The sad truth is that too many people in business are more wary of how they spend their money instead of how they spend their time. Countless dreams are deferred or even discarded altogether with the lament, "If only I had more time". What this thinking fails to realize is that it's not about having more time - it's about learning to use the time you do have more effectively.

Dan Kennedy shares some of the key strategies he uses to eliminate "time vampires", make the most of each scheduled hour and thereby achieve greater autonomy in business. Knowing what your time is worth and acting accordingly, Dan emphasizes, is of utmost importance.

MagneticMarketing.com NoBSLetter.com

8 Ways to Dramatically Increase Profits From Direct Mail (2 of 2) May 06, 2022

Show notes

Marketing through direct mail can't be cost-effective in today's digital age... or can it? Dan Kennedy certainly knows it can.

Continuing where they left off last week, Dan and Bill discuss the remaining five of eight components of marketing through direct mail that, when implemented, will significantly increase your business's profitability. Be sure to give part one a listen first!

MagneticMarketing.com NoBSLetter.com

8 Ways to Dramatically Increase Profits From Direct Mail (1 of 2) Apr 29, 2022

Show notes

Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox.

In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can significantly increase profits through their direct mailing efforts. Be sure to take extra notes on the first one - getting this principle right has a huge impact on the seven that follow it. (And don't forget to tune in next week for part two!)

MagneticMarketing.com NoBSLetter.com

The 4-Hour Workweek With Tim Ferriss Apr 22, 2022

Show notes

As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek, would argue otherwise.

Dan Kennedy, Tim Ferriss and Bill Glazer discuss the breakthrough concepts behind The 4-Hour Workweek and how distributing recovery periods throughout your career eliminates burnout and leads to greater freedom and fulfillment in life overall. It is time, not money, that will always be the most valuable currency we have.

MagneticMarketing.com NoBSLetter.com

The Mindset Of Money, The Marketplace And You Apr 15, 2022

Show notes

To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine steps to doubling your ROI". While the mechanical applications are certainly important, what this thinking fails to recognize is just how much your mindset colors every single decision you make in your business.

In this episode, Dan Kennedy discusses with Dave Dee and Dr. Chris Tomshack why ignoring the development of your own mindset is akin to refusing to understand when and why money moves through the marketplace. When money and the marketplace essentially have a mindset of their own, just knowing all the steps isn't enough.

MagneticMarketing.com NoBSLetter.com

7 Items That Have The Greatest Impact On Response To Advertising (2 of 2) Apr 08, 2022

Show notes

Are your ads leaving the intended impression? Or are they disregarded after a glance?

Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first!

MagneticMarketing.com NoBSLetter.com

7 Items That Have The Greatest Impact On Response To Advertising (1 of 2) Apr 01, 2022

Show notes

There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact?

In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week!

MagneticMarketing.com NoBSLetter.com

Delving Into Dan's Backstory Mar 25, 2022

Show notes

We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years?

In this television interview Dan talks about what it was like for him growing up in a home with business-minded parents and how his childhood experiences with his parents' entrepreneurial ups and downs taught him early on the do's and don's of sales and marketing. No matter if you're a seasoned entrepreneur or just starting out, these pearls of wisdom will all apply to you!

MagneticMarketing.com NoBSLetter.com

Marketing and Selling to Multicultural Customers with Michael Lee Mar 18, 2022

Show notes

There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs?

Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influences that impact their habits as a consumer. If you want to set yourself apart in the marketplace, then it is crucial to develop cultural competence in your sales and instill cultural sensitivity into your frontline staff.

MagneticMarketing.com NoBSLetter.com

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