Dan Kennedy's Magnetic Marketing Podcast

Latest Episodes:

How To Forge Iron Cage Customer Retention (2 of 2) Jul 29, 2022

Show notes

It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program.

So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part one of this episode to discover the top five reasons customers leave in the first place!

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How To Forge Iron Cage Customer Retention (1 of 2) Jul 22, 2022

Show notes

Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes.

In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention.

MagneticMarketing.com NoBSLetter.com

How To Present With Power In Any Situation Jul 15, 2022

Show notes

Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power.

Dan and Brian discuss their experiences with speaking on stage and the key principles and techniques of presenting they adhere to in order to deliver their message effectively and with the utmost credibility. Above all, don't wait to speak until you have the confidence, Brian advises. The confidence comes with practice.

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The Top 5 Emotional Triggers That Motivate People To Buy Jul 08, 2022

Show notes

What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer.

Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbins. Dan and Robert discuss the top five emotional "hot buttons" that not only motivate people to buy from you, but to buy more and recommend you to their friends as well.

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How To Write Copy For Female Buyers vs. Male Buyers Jul 01, 2022

Show notes

Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers.

Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences.

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8 Factors that Control Closing Percentages (2 of 2) Jun 24, 2022

Show notes

In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message being constructed in the right way and to the right people? If not, it won't matter how many people you're able to reach - your leads will still struggle to convert to sales.

In part two of this two part episode, Dan and Bill cover the four remaining factors that control closing percentages and how you can ensure your prospects will buy from you with confidence. Don't forget to check out part one first!

MagneticMarketing.com NoBSLetter.com

8 Factors that Control Closing Percentages (1 of 2) Jun 17, 2022

Show notes

Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best.

In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen principles will apply no matter what business or niche you're in, so remember to come back next week for part two!

MagneticMarketing.com NoBSLetter.com

How To Use Newsletters To Your Advantage Jun 10, 2022

Show notes

The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business?

Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to discuss exactly why sending a regular newsletter is such a powerful asset to any business, as well as the methods they use to speed up the newsletter production process and provide content their lists actually pay attention to.

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How to Be A Person of Influence with Mark Victor Hansen Jun 03, 2022

Show notes

Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul. Prolific author and speaker Mark Victor Hansen joins Dan in this week's episode to discuss the qualities and the mindset that are vital in order to get others excited about helping you achieve your goals and thereby create success in your business.

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10 Blueprints For Effective Coaching Programs (2 of 2) May 27, 2022

Show notes

The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recorded, gently vs heavily guided - the list of variances goes on. With so many varieties out there, how do you know which type of coaching program is best for your clients?

Continuing where part one left off, Dan provides the remaining seven blueprints for the most effective types of coaching programs, including their unique advantages and drawbacks. Whether you're a veteran or newcomer to the coaching world, these blueprints will prove a huge benefit to your business. Be sure to check out part one of this episode to learn all 10!

MagneticMarketing.com NoBSLetter.com