Dan Kennedy's Magnetic Marketing Podcast

Latest Episodes:

Pricing Strategies For Any Business Oct 07, 2022

Show notes

Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well.

How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create so much value your customers will pay any price to get what you're offering.

MagneticMarketing.com NoBSLetter.com

How To Fascinate Your Prospects With Sally Hogshead Sep 30, 2022

Show notes

The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing?

Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business.

MagneticMarketing.com NoBSLetter.com

Why Use Video Testimonials? Sep 23, 2022

Show notes

Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed?

Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales.

MagneticMarketing.com NoBSLetter.com

How To Run Your Business and Still Make It Home For Dinner Sep 16, 2022

Show notes

Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families.

Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day.

MagneticMarketing.com NoBSLetter.com

Using Humor in Your Marketing With Frank Kern (2 of 2) Sep 09, 2022

Show notes

Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly.

In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already!

MagneticMarketing.com NoBSLetter.com

Using Humor in Your Marketing With Frank Kern (1 of 2) Sep 02, 2022

Show notes

When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire.

In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences for how and when to use it, be it on the page or on the stage. Don't forget to check out part two next week!

MagneticMarketing.com NoBSLetter.com

What Makes A Great Info Product (2 of 2) Aug 26, 2022

Show notes

In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the rest?

In part two of this extremely beneficial two-part episode, Dan Kennedy continues to share his valuable insights on how to package (and repackage) your info products so that customers not only purchase the product, but become lifetime customers because of it. Be sure to listen to part one first if you haven't yet!

MagneticMarketing.com NoBSLetter.com

What Makes A Great Info Product (1 of 2) Aug 19, 2022

Show notes

In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to any info product, Dan Kennedy would argue there's much, much more to it than that.

In part one of this valuable two-part episode, Dan divulges the real purpose of an information product, lays down the criteria for measuring the success of an info product and provides some of the key ingredients that are essential to creating an info product that will sell now and for years to come. Be sure to check out part two next week!

MagneticMarketing.com NoBSLetter.com

Five Wealth Attraction Magnets Aug 12, 2022

Show notes

A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire.

Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you.

MagneticMarketing.com NoBSLetter.com

Cutting Through The Clutter With Your Marketing Aug 05, 2022

Show notes

With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all.

Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No matter what medium you use to spread your messaging, this information will help give you the advantage you're looking for.

MagneticMarketing.com NoBSLetter.com