Cubicle to CEO

Latest Episodes:

134. Financial Transparency Among Women - [REPLAY] Of My Episode On “The Online Business Show” Mar 21, 2022

Show notes

This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he interviewed me for his podcast. Some of the thought-provoking questions we discussed include why high profit margins can be a misleading indicator of a business’s success, the long-term benefits of documenting your income reports, and the three key numbers every business owner should be tracking on a monthly basis.

If you’re not already subscribed to the Online Business Show, I highly recommend you take a moment to add this show to your weekly podcast rotation. Tyler’s show is incredibly well produced, with a no-fluff, honest approach to the most impactful questions, hurdles, and opportunities we face as online business owners. The Online Business Show is one of the few business podcasts I listen to every week, and I’m especially a big fan of the thought-provoking expert roundtables that Tyler hosts; if you love Cubicle to CEO, I know you’ll enjoy The Online Business Show too.

Check these out:

Listen to more of the Online Business Show: https://www.tylerjmccall.com/podcast
Hear all of our Income Report episodes! https://ellenyin.com/incomereport
Tyler's case study on the Cubicle to CEO Podcast: https://www.ellenyin.com/blog/tyler-j-mccall-stopped-working-for-6-months

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133. This Mom Of 4 Grew Her Nutrition Business From $300 to $10K A Month Mar 14, 2022

Show notes

I am thrilled to introduce you to Ali Kucich, the founder of Eighty Nutrition, and a student in my mentorship program, Cubicle to CEO ®. One of my favorite reasons for hosting this podcast is using our platform to highlight and celebrate the stories of service providers just like you who accomplish our program outcome of reaching their first $10,000 revenue month during their year with us inside Cubicle to CEO ®.

Ali accomplished this feat while raising 4 boys at home and navigating parenthood during the pandemic.

By using our Consistent Clients Cashflow System, Ali went from making $300 a month in her nutrition business to hitting her very first $10,000 revenue month. We are going to dive into how she applied our system to her own business, what the breakdown of her offers were to achieve this revenue milestone, and what mental blocks she had to shift to uplevel her pricing. Wherever you are in your business journey, I know you will find Ali’s story inspiring.

If you’re a freelancer, coach, or service provider who is serious about landing consistent 1:1 clients at your desired rates, message me on Instagram this week @missellenyin with the word “MENTORSHIP” and I’ll help you figure out your next step to get there.

Connect with Ali:

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132. How To Rebuild Business Momentum When You’re In A “Season of Suck” - With Brittany Driscoll, Co-founder of Squeeze Mar 07, 2022

Show notes

Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the company from $30M to more than $100M. In addition to Squeeze, she also leads The Feel Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. You can catch her as a co-host with Alli Webb and Lori Harder on the Girlfriends & Business podcast.

Connect with Brittany:

https://www.squeezemassage.com/
Instagram: https://www.instagram.com/squeeze/
Facebook: https://www.facebook.com/squeezemassage/
Twitter: https://twitter.com/squeezemassage

If you enjoyed today's episode, please:

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131. Make $10K Months Series: Stop Selling Your Service Like It’s A Commodity Feb 28, 2022

Show notes

In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday.

If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. We are going to explore a different topic in each episode of the series, but with this kickoff episode we are going to focus specifically on why your service is being sold like a commodity, and how that is impacting your ability to land the right clients for your service. So if you’re hearing a lot of no’s, you're getting a lot of people price shopping you and passing on your services for another service provider’s, then this episode is for YOU! Let’s get into it.

Connect with Ellen:

Let us know what you think about this new series, and if you have any topic suggestions, at either of our Instagram accounts below!
@missellenyin
@cubicletoceo

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130. You Can Do Scary Things: Break Through Your Subconscious Self-Sabotage With Celinne Da Costa Feb 21, 2022

Show notes

Today’s case study is about breaking past subconscious self-sabotage to do scary things, specifically the techniques our guest used to help her client go from terrified to be on IG stories to speaking live on stage in front of 10,000 people at a Tony Robbins event.

Meet Celinne Da Costa, a brand story expert and self-actualization coach. Celinne has thousands of hours of practitioner training in a variety of modalities including neurolinguistic programming, breathwork, hypnotherapy, emotional intelligence coaching, and life coaching, which she uses to create powerful breakthroughs for her clients.

But not just her clients. Celinne has done some scary stuff herself, like abandoning her successful corporate career to travel the world solo by couch surfing through 20+ countries in the homes of 100+ strangers. She’ll talk about that too in today’s episode.

Her work has been featured in top media, including Forbes, Entrepreneur, and Business Insider. A bestselling author and a popular speaker, Celinne has also delivered a TEDx speech on the power of human connection.

Keep listening to try her tips for facilitating your own powerful breakthrough.

Connect with Celinne:

Free Masterclass, How to Stand Out and Magnetize Your Dream Clients with your Irresistible Story: https://celinnedacosta.com/freemasterclass/
https://celinnedacosta.com/
https://www.instagram.com/celinnedacosta/
https://www.facebook.com/CelinneDaCosta

If you enjoyed today's episode, please:

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129. 5 Ways To Create Media Buzz For You + Your Business with Selena Soo Feb 14, 2022

Show notes

This case study looks into how an Impacting Millions student leveraged the power of publicity to 7x her service rates, from charging $1,500 to now $10,000. This is not her arbitrarily raising her rates either, so make sure you tune into the full case study to hear the details.

Our guest here to talk about this case study is Selena Soo, founder of Impacting Millions - program teaching visionary entrepreneurs, experts, and authors how to build powerful and long lasting with influencers and the media in a thoughtful and authentic way. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

Tune in to the full episode to hear Selenas client's complete media transformation, her top tips for interviews, and the best entry points for beginners in media!

Connect with Selena:

If you enjoyed today's episode, please:

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Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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128. [$10K MONTH CASE STUDY] How This Stay-At-Home Mom Built Her Business (& Employs Other Moms) Feb 07, 2022

Show notes

In today’s case study, we explore how a stay-at-home mom was able to build a business that makes $10K a month and employs other moms and primary caregivers. Kara Hoholik is the founder of Social For Good Co., a social impact marketing agency that helps small businesses, entrepreneurs, and nonprofits amplify their message through compelling content and building a community around their work.

Before joining our 12 month Cubicle to CEO mentorship program, Kara used to charge between $200-$500 for her services, and would even lose money working with some of her clients. Now her services start at $2,000 monthly retainers, and her work has been featured on The List TV, Ticker News, and the New York Times.

Listen to this episode to hear how you can apply the same intentionality Kara has mastered to uplevel the clientele you’re attracting and your pricing!

Connect with Kara:

If you enjoyed today's episode, please:

Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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127. Unscalable Strategies That Actually Create Scale: How FLIK Grew to 10K+ Members In A Surprising Way Jan 31, 2022

Show notes

Today’s case study explores unscalable strategies that actually create scale. Now I know that sounds like an oxymoron, but we are here to talk to our guest, Michelle Kwok, about how she grew FLIK to 10,000+ members in a surprising way that didn’t require any funding.

A little introduction to Michelle if you are unfamiliar with her… she is a medical science student turned social entrepreneur who co-founded FLIK, a platform connecting female leaders and learners across the world through meaningful career experiences. FLIK was recently acquired by Rumor Avenue, so Michelle now serves as a partner at Rumor Avenue as well as a part-time Chief of Staff of FLIK, in addition to leading operations for the longevity biotech fellowship at On Deck, an organization accelerating the top founders, operators, and investors looking to revolutionize the field of longevity science. She is so impressive as she has done all of this by the age of only 23.

One of my favorite quotes that I pulled to give you the perfect preview of what you’re about to hear is “You do the things that are unscalable first in order to do things that are scalable in the future”. I won’t spoil the context surrounding that quote in the episode, but if you’re looking for scrappy ways to grow your community in non-traditional ways, without using funding or ads, this episode is for you!

Connect with Michelle:

https://www.weareflik.com
Use code 'CEO30' for 30% off a membership at FLIK!
https://www.instagram.com/weareflik
https://www.twitter.com/weareflik
https://www.linkedin.com/company/weareflik
https://www.linkedin.com/in/michellebkwok
https://www.twitter.com/michellebkwok

If you enjoyed today's episode, please:

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126. Podcast Growth Tips You Won't Hear Anywhere Else: How Hala Taha's Show Ranks #1 in Education Across All Apps & Makes 6 Figures/Year Jan 24, 2022

Show notes

Today’s case study features how Hala Taha grew a #1 podcast that generates 6-figures a year. I have been a podcast host in the space for two years now, but Hala shares unique tested podcast growth strategies I have not heard anywhere else, so you are in for a treat!

Hala transparently shares industry insights like the exact rates sponsors are willing to pay, how much she charges for ad spots and client packages, plus creative ways to monetize your show.

If you’ve never come across Hala before, she is the host of the Young & Profiting podcast, a show frequently ranked as the #1 education podcast across all platforms. She is also the CEO of YAP Media, a full service social media and podcast marketing agency for top podcasters, celebrities, and CEOs that generated $2 million in its first year alone. Push play and get ready to take notes!

Connect with Hala:

If you enjoyed today's episode, please:

Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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125. My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers Jan 17, 2022

Show notes

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

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