Cubicle to CEO

Latest Episodes:

114. Everything You Need To Know About Funding Your Business + How/Why Lara Hodgson Raised $9.5 Million For Now®️ Nov 01, 2021

Show notes

If you’re sick of chasing late invoices, you’re going to love today’s episode.

Lara Hodgson is the President and CEO of Now®️, an innovative company she co-founded with Stacey Abrams. Now®️ is the first payment solution that allows B2B companies to get paid immediately while enabling a businesses’ customers to pay later. She serves as an Entrepreneur in Residence at Harvard Business School and is an internationally recognized speaker, leading seminars on creativity, innovation and access to capital.

Lara takes us behind the scenes in the pitch room to demystify how Now®️ raised $9.5 million in funding so even those without a finance background can clearly understand. I know many of you listening to this podcast may not need or want to go the path of getting investors or raising venture capital, which is why you’ll appreciate Lara’s practical approach to how to evaluate when you actually need money, how much to ask for, ways to get it, and how to prioritize where to spend it in your business.

Whether you’re a freelancer scaling to six figures or have aspirations to build the next unicorn company with a billion dollar valuation, this conversation is a must listen if you want to leverage money as a tool for business growth.

Connect with Lara:

nowcorp.com
If you mention code “C2C” in the "How Did You Hear About Us?" field, Now®️ will discount your membership $250!
Now®️ LinkedIn: https://www.linkedin.com/company/nowaccount/
@NOWaccountLara: https://twitter.com/NOWaccountLara?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Listener of the Week:

Kristin of @districtbrandbar - https://instagram.com/districtbrandbar

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113. Q3 2021 Income Report: How I Made $132,365 Oct 25, 2021

Show notes

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

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112. The Exact Video Ad Strategies Harmon Brothers Used To Grow Lume’s Sales From $1.5 Million to $23 Million In One Year Oct 18, 2021

Show notes

Even if you don’t know him by name, you’ve seen and know his work. Today’s guest is the CEO of Harmon Brothers, the ads agency behind the most viral video ads in internet history, responsible for turning brands like Poo~Pourri, Lume, Squatty Potty, OraBrush, and Purple mattress into household names. Harmon Brothers has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media ads.

A man of reinvention, Benton’s journey to becoming CEO is unconventional and full of surprises. I won’t give away the details of his story here in the intro, but what you can look forward to is Benton’s highly applicable insights as he takes us behind the scenes on the specific ad strategies that grew their client Lume from $1.5 million in sales to grossing $23 million in just one year. You may not grow by over 1,000% revenue in one year, but you too can turn “poop to gold” - the title of their popular book and podcast - when you implement the gold Benton reveals in our conversation today.

Connect with Benton:

harmonbrothers.com
harmonbrothersuniversity.com
Poop to Gold Podcast: http://harmonbrothers.com/podcast
Harmon Brothers Facebook Page: https://www.facebook.com/harmon.brothers/
Instagram @harmonbrothers: https://www.instagram.com/harmon.brothers/
Twitter @harmonbros: https://twitter.com/harmonbros
Harmon Brothers LinkedIn: https://www.linkedin.com/company/harmon-brothers/
Harmon Brothers YouTube Channel: https://www.youtube.com/c/harmonbrothers

If you enjoyed today's episode, please:

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111. How To 10x Launch Engagement With Norby’s Tools For Creators & Brands Oct 11, 2021

Show notes

If you receive our weekly podcast texts on Mondays, then you have today’s guest to thank for keeping you up to speed. Sam Safer is co-founder and COO of Norby, a venture-backed startup building the marketing stack for creators, community leaders, and emerging brands. Although she is currently changing the social tech space for creators, her resume spans working for startups like Bulletin and legacy brands like the V&A and The Metropolitan Museum of Art, as well as many entrepreneurial endeavors pre-Norby, including a published book, a sales and marketing agency, AND her own fashion jewelry line.

Today Sam will be sharing how creators & brands use Norby’s innovative social tools to 10x the number of people participating in their product launches, skyrocket their click-through rates in their link in bios, and get their community to spread the word for them through Norby’s referrals feature.

Connect with Sam:

If you enjoyed today's episode, please:

Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
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110. How Gwen Lane Made $1 Million From Investing $100K Oct 04, 2021

Show notes

Welcome back to the show, friends! This begins a new era on our podcast where we’ll be bringing you weekly interviews with the best & brightest in business to share each founder’s Cubicle to CEO story, breakdown one specific case study with tangible takeaways to apply today, and reveal the person behind the business in our just-for-fun lightning round.

I knew my friend Gwen would be the perfect debut for this new show format, so let me introduce her real quick.

Gwen Lane went from digital marketer to lifestyle blogger to business mentor and now founder of the Seven Figure Influencer program. After selling her first business, The LA Girl, Gwen now helps content creators and entrepreneurs monetize their influence with premium partnerships and digital offers, having landed dream partnerships herself with Disney, Facebook, Google, Target, American Airlines, and more!

Today Gwen will be giving us the behind the scenes breakdown of why and how she invested $100K in her business to generate $1 MILLION dollars of revenue - a 10X return!

Connect with Gwen:

If you enjoyed today's episode, please:

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BRB... New Beginnings Sep 06, 2021

Show notes

Get ready Cubicle to CEO Community! Something new is on the way!
We are taking the month of September off to bring a whole new episode structure to the Cubicle to CEO Podcast. In October we will continue to bring you the best and brightest in business, but with more focus on case studies and strategies that you can take away and implement yourself. We hope you're as excited to hear these new episodes as we are to share them with you!
In the meantime, catch up on old episodes, revisit your favorites, and DM us @cubicletoceo on Instagram to get a custom playlist of episodes that will help you in your business!
Mark your calendars, and I'll talk to you again on October 4th!

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109. The Questions Real Small Business Owners Are Asking on Scaling, Hiring, Investing & More Aug 30, 2021

Show notes

The community that we have created with Cubicle to CEO never ceases to amaze me. This week’s episode was actually recorded live because it just so happened that I reached 25,000 friends on my personal Instagram account on the 25th of August. To celebrate, I hopped on live for 25 minutes to answer the questions that have been on my audience’s minds.

They asked some incredible, high-quality questions about how to continue to scale after hitting your first $10K month, tips for hiring, why email lists are important, how to audit your IG account, and when is the right time to invest in your business. Press play to listen to this off-the-cuff episode that will provide you with great knowledge to show up as a strong leader for your business.

Check out the timestamps below to see who asked what, and where in this episode you can find specific answers!

2:26 - @social.moguls: After hitting your first $10K, what is your best tip for maintaining?

4:19 - @janicedru: How do you balance your time between building courses, coaching, and running your podcast? When and how did you grow your team to help support you do all of it?

10:33 - @smarthacooks: I am a recipe developer with a food blog that is stale. How do I keep it moving and market it?

12:27 - @inesadita: What would be the best things to look at when auditing someone's Instagram?

18:49 - @holistichabitswithpetra: How important is it to grow an email list?

22:07 - @social.moguls: Best tips for creating your first course?

23:39 - @social.moguls: Best tips for bringing other people onto your team when you have a hard time letting go of control?

25:47 - @twillyjane: Knowing when to invest in your business when finances and bookings are tight but you don't want to miss out on the limited time opportunities coming up.

Connect with Ellen:

Links mentioned in the episode:

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108. How This Creative & Acting Coach Made $30K In 1 Month By Saying “NO” More Aug 23, 2021

Show notes

Ashley-Lauren Elrod is the founder of Visionary Woman Productions and an entertainment industry powerhouse with two decades of experience in acting, singing, casting, and production design. After years of her business struggling to reach that $10,000 revenue month mark, she took the leap of faith last year to join Cubicle to CEO and ended up TRIPLING her income goal!If you want to hear what she changed in her business to create that explosive growth, why you need to trust yourself to say ‘no’ to people who are not your ideal clients, and how Ashley-Lauren is trying to change the culture of her industry through her business, then make sure you listen through to the end!

Connect with Ashley-Lauren:

If you enjoyed today's episode, please:

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107. How You Can Make Big Bucks With A Small Podcast Audience Aug 16, 2021

Show notes

Where are my fellow podcasters at? This episode is for you if you want to grow your show!

Starting out as an Audio Engineer grad who caught the travel bug, Jeremy Enns knew he wanted to figure out a way to be able to work for himself from wherever he wanted. Now, after 5 years of deep diving into the podcast space and falling in love with marketing, he runs Counterweight Creative, a successful podcast production and marketing agency helping creatives build podcasts that market & grow themselves.

If you are a podcast host with a small audience or you’ve hit a plateau in your monthly downloads, Jeremy is here to help you make your breakthrough! Keep listening to learn why launching a podcast shouldn’t be viewed as your primary audience builder, the most important people to pay attention to when trying to accelerate your podcast growth, and how his client with an average of 200 downloads pulled off a $300K launch.

Connect with Jeremy:

Referral Apps Jeremy Mentioned:

Refer-O-Matic (Podcast Specific)
SparkLoop (Newsletters and Email Marketing Specific)

If you enjoyed today's episode, please:

Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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106. How This Nutrition Coach Made Her First $14K Month By Keeping It Simple Aug 09, 2021

Show notes

Let’s be real: The holiday season isn’t usually a booming period for businesses focused on nutrition or health, with family gatherings and delicious treats making it almost impossible to get people’s attention. Today’s guest however, defied all industry norms and is here to share how she did it.

Bonnie Campbell is a registered dietitian and nutritionist who founded The Nourished Path, a personalized nutrition coaching company. She joined my 12 month mentorship program, Cubicle to CEO, back in December, and within mere weeks of implementing the strategies I teach in my Consistent Clients Cashflow System, she had new clients enrolling in her program even during the week of Christmas! Since then she has not only reached her goal of making her first $10,000 revenue month, but actually exceeded that income goal and made a $14K month, plus brought on 3 new coaches to help her serve her expanding clientele!

Keep listening to hear how Bonnie used our CCC System to grow her business, why the simplicity is the key to sustainable success, and 3 easy habits you can try today to eat healthier without going on a strict diet.

Connect with Bonnie:

If you enjoyed today's episode, please:

Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

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