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    Business

    Cubicle to CEO

    We ask founders the business questions you can’t Google. Cubicle to CEO® brings you weekly “behind the business” case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they’ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

    Advertise

    Copyright: © Copyright Ellen Yin

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    Latest Episodes:
    105. The Top Tools + Systems You Need To Have Your Business Run Like A Well Oiled Machine Aug 02, 2021
    Show notes

    When someone tells you to implement systems into your business, does your mind immediately go to automated voicemails that make you press a million numbers before finally being able to talk to a person? You’re not alone if you think that, but processes and automations don’t have to eliminate the human touch, they actually create more space for it by saving you a ton of time in your business. Today I have Jordan Gill from Systems Saved Me on the show to teach you how you can streamline your business using systems, while making sure your clients enjoy every step of your process. Jordan is an operations consultant who helps overworked one-woman shows become streamlined solopreneurs. Keep on listening to hear all the tools Jordan recommends to keep her business running smoothly, what a VIP Day offer is and how she charges $5,000 for 6 hours of her time, and how you can create an extraordinary client experience while still enforcing clear boundaries so you only work when you want to.



    Connect with Jordan:

    • systemssavedme.com
    • Systems Saved Me Facebook
    • @systemssavedme


    Check out the teleprompter Jordan mentioned HERE!


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    104. Q2 2021 Income Report: The Unfiltered Story of Slow Growth, Low Profits, and $154,159 In 90 Days Jul 26, 2021
    Show notes

    This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

    Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    103. How To Pivot, Pitch Like A Pro, and Find Your Purpose With Julie Solomon, Host of The Influencer Podcast Jul 19, 2021
    Show notes

    Want to earn rewards for sharing a podcast you already listen to weekly? Join our Cubicle to CEO Referral Rewards Program to earn fun rewards like coffee on us, free access to our business resources, and even a spot to be featured on the show! Learn more about our program or sign up right now at ellenyin.com/superfan!


    Okay, full circle moment here! The woman who put me behind the podcast mic for the very first time four years ago is now a guest on our show! I could not be more thrilled to interview someone I’ve known for years, Julie Solomon.


    A powerhouse in the online business space with over a decade of PR, branding, and marketing experience, Julie is the creator of Pitch It Perfect & Shine. However, You probably know her best from her chart-topping show, The Influencer Podcast, which boasts millions of downloads in 170 countries worldwide.


    One of my favorite things about Julie is that she gives it to you straight, so we get honest about how to make big pivots in your career (she’s successfully done it multiple times), 3 tips for nailing your pitches, the biggest difference between making six figures and seven figures, and how to use purpose as a strategy for achieving your goals.


    Connect with Julie:

    • www.juliesolomon.net
    • Pitch It Perfect
    • SHINE Accelerator
    • @julssolomon


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday


    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    102. 10K Followers Didn’t Make This Coach $10K Months (Here’s What Actually Worked Instead) Jul 12, 2021
    Show notes

    Want to earn rewards for sharing a podcast you already listen to weekly? Join our Cubicle to CEO Referral Rewards Program to earn fun rewards like coffee on us, free access to our business resources, and even a spot to be featured on the show! Learn more about our program or sign up right now at ellenyin.com/superfan!


    Today’s guest is no stranger to our Cubicle to CEO community as a membership alum turned success coach inside our 12 month mentorship program who has supported, cheered, and guided many of you along your journey to your first $10,000 month!


    If you don’t know her yet, meet Casey Blum, a women’s weight loss coach and founder of Curvy in Thirty. In the last decade, Casey has had 31 jobs but after joining Cubicle to CEO almost 2 years ago, she is now 100% self-employed and in the first four months of 2021 made more in her business than she did working a full-time day job PLUS a part-time weekend gig.


    Today Casey’s sharing her own journey of growing her business from a side hustle to multiple $10K months, how she stopped lowballing and discounting her services and actually started attracting her dream clients, the key changes she saw in her business after applying our Consistent Clients Cashflow System, and why growing her followers on Instagram is no longer a priority for her (and what’s been working instead).

    Connect with Casey:

    • curvyinthirty.com
    • @caseyfitcakes


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday


    Learn more about your ad choices. Visit megaphone.fm/adchoices


    101. How She Raised $13 Million As A Nonprofit CEO Jul 05, 2021
    Show notes

    Want to earn rewards for sharing a podcast you already listen to weekly? Join our Cubicle to CEO Referral Rewards Program to earn fun rewards like coffee on us, free access to our business resources, and even a spot to be featured on the show! Learn more about our program or sign up right now at ellenyin.com/superfan!


    If you’re a non-profit leader, today’s guest is one of the foremost thought leaders innovating how we give back and create change through nonprofits.


    Blythe Hill is the Founder and CEO of the Dressember Foundation, an anti-human trafficking organization that has raised over $13 million dollars through their annual campaigns. Blythe and Dressember have been featured in Forbes, Cosmopolitan, on the TODAY Show, and she was even named one of InStyle’s 50 Badass Women of 2019.


    Keep listening to hear the #1 strategy she used to grow Dressember from its initial winter style challenge to a global movement, how their organization keeps their donors engaged year-round, the biggest misconceptions the public has about human trafficking and how we can be better allies and advocates, and Blythe’s transparent breakdown of where money is allocated in nonprofit organizations.


    Even if you’re not a non-profit CEO or founder, Blythe shares wisdom on leadership, networking, and community engagement every business can benefit from.


    Connect with Blythe:

    • www.dressember.org
    • @dressember
    • @blythehill


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday


    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    100. 100th Episode Celebration! My Team Interviews Me on Soulmates, What I Would Do With $20 Million, And Why Middle School Rocks Jun 28, 2021
    Show notes

    Want to earn rewards for sharing a podcast you already listen to weekly? Join our Cubicle to CEO Referral Rewards Program to earn fun rewards like coffee on us, free access to our business resources, and even a spot to be featured on the show! Learn more about our program or sign up right now at ellenyin.com/superfan!


    Hey it’s your girl Ellen here! We are here to celebrate a crazy milestone together: Happy 100th episode and 2 year show anniversary Cubicle to CEO listeners!


    If I remember correctly, we launched this show with 4 episodes so that means for the last 96 weeks in a row, no matter what’s going on in my business or life, I have published a new episode for you every Monday and you guys have listened in!


    Whether you have been here since episode one, or just started listening in, I just want to say a HUGE thank you to all of you for coming back week after week and especially for sharing with your friends. Keeping this show going and being able to provide you this free content is a labor of love and requires a big investment of our time, energy, and money behind the scenes to make it happen.


    So to help us continue on for another 100 episodes, I have a favor to ask: would you pause this episode real quick to text just two friends who have never listened in to our podcast before and share your favorite episode with them?


    Your word of mouth support is what helps our content reach more listeners whose businesses we’d love to support.


    This show is just as much yours as it is mine, and I wanted to take this week as an opportunity to try a different show format that puts me in the interview seat!


    Today I have my full-time team members, Sabrina, Dassi, and Andi joining me for a fun, unfiltered episode that gives you an idea of what we’re like off the clock! They have each prepared three thought-provoking questions - some personal, some business - that I’ve never answered before on any podcast interview or even shared on social media.


    Press play to hear how I finessed an interview with Miss USA with zero credentials, the reasons I’d love to go back to my middle school days, and the times I’ve almost quit being an entrepreneur (+ why I didn’t).


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    99. Meet My Biz Besties (A Candid Chat On What’s Working, What To Ditch, and Why Friendship Is Crucial To Success) Jun 21, 2021
    Show notes

    Want to get your hands on some free gifts? Check out the pinned post in the Cubicle to CEO Community Facebook Group to learn how you can get access to an exclusive lesson from inside the Cubicle to CEO Membership, my client contract template from Honeybook (my favorite time-saving client management system), AND my guide sharing 32 ways to get leads fast!


    Being an entrepreneur is a lonely journey if you don’t have people in your corner who understand the wild ups and downs of owning a business. You’re about to meet my biz besties, Laura Markz and Tessabella Jelten, who have been those people for me.


    Despite having never YET (although we’re planning a trip) meeting each other in person, the three of us have texted, called, and FaceTimed through some of the best and worst times of each other’s lives over the last three years.


    Having such motivated, insanely smart women on speed dial is a lifeline on the tough days in my business, and whenever I have needed advice, strategy, a referral, or even swift kick in the butt, they have showed up for my success.


    This episode really feels like you’re thrown right into the middle of our ongoing group chat, so grab a snack and get cozy as we talk about why it is so important to find business friends whose approaches complement your own + where to find these people, how you can make your business a sellable asset, and the 2 ‘must try’ strategies everyone in the online industry says to do that we flat out disagree with!


    Connect with Laura:

    • @lauramarkz
    • www.lauramarkz.com


    Connect with Tessabella:

    • @tessaabellaa
    • www.leadflowagent.com


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday


    ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    98. How You Can Get On A Best-Selling Book List As A Self-Published Author (Even If You Have A Small Audience) Jun 14, 2021
    Show notes

    Want to earn rewards for sharing a podcast you already listen to weekly? Join our Cubicle to CEO Referral Rewards Program to earn fun rewards like coffee on us, free access to our business resources, and even a spot to be featured on the show! Learn more about our program and sign up right now at ellenyin.com/superfan!


    Today we are back with the second half of our author mini-series with guest Jessi Beyer! If being an author is a dream of yours, but you feel held back because the size of your audience doesn’t fit the mold of what’s required to land a book deal through a traditional publisher, Jessi is here to make the case for why self-publishing may be an even better route for you!


    Jessi has been an avid writer since she could hold a pen, and landed herself a spot on 9 different bestseller lists within the first 72 hours of her book being released. Despite previously getting rejected by 100 literary agents, Jessi was determined to get her book into the hands who needed it most. She self-published, learned a bunch of tips and tricks that she now teaches in her Aspiring Authors Incubator, and ended up 10xing her business’ revenue within the first 6 months of her book launch!


    If you’re an aspiring author with a small audience, you’ll want to write all of this down. Press play to hear Jessi’s proven strategy for landing your book on a bestsellers list, the reason she prefers self-publishing over traditional publishing, how to keep the momentum of book sales going long-term, and a brilliant hack for earning 4% extra on every copy of your book sold!


    Connect with Jessi:


    • @jessibeyerinternational
    • Become A Bestselling Author In The Next Six Months


    If you enjoyed today's episode, please:


    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Learn more here!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday


    -----


    FREE RESOURCES:


    Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    97. How To Get A 6 Figure Book Deal As A First Time Author Jun 07, 2021
    Show notes

    Want to earn rewards for sharing a podcast you already listen to weekly? Join our Cubicle to CEO Referral Rewards Program to earn fun rewards like coffee on us, free access to our business resources, and even a spot to be featured on the show! Learn more about our program HERE, or sign up right now at ellenyin.com/superfan!


    This week’s episode kicks off a 2 part interview series for all you aspiring first time authors on how to get your book out in the world. We’ll be exploring this through the lens of traditional publishing as well going the self-publishing route. Our first guest, Kat Harris, walks us step by step through how she landed a traditional six figure publishing deal for her debut book, Sexless In The City.


    Growing up, Kat was very aware that writing was not her strong suit. In fact, she nearly failed her college writing course and had a teacher tell her that she was not good at it. Years later, Kat ended up starting a blog, The Refined Woman, to have candid conversations about traditionally taboo topics. Similar to myself, Kat believes in the power of transparency and I love how specific she gets with the detailed breakdown of how she landed a two book deal for $160,000 as a first time author.


    Listen in for Kat’s inspiring story of turning her weakness into her profession, how she negotiated a $10K offer into a six figure deal, and why you should never compromise on your pricing.


    Connect with Kat:

    • The Refined Collective Podcast
    • @therefinedcollective
    • @therefinedwoman
    • TRW Single Ladies Private Facebook Group


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Learn more here!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    96. What You Don’t Know About My Story (And My #1 Strategy In Business Revealed) May 31, 2021
    Show notes

    Want to earn rewards for sharing a podcast you already listen to weekly? Join our Cubicle to CEO Referral Rewards Program to earn fun rewards like coffee on us, free access to our business resources, and even a spot to be featured on the show! Learn more about our program HERE, or sign up right now at ellenyin.com/superfan!


    I have a real treat for you guys this week. Today I will be the one in the interview seat! My friend Tiff Cheng so graciously allowed me to share this episode of her podcast, Become An Entrepreneur, where she interviewed me and we really had the best time chatting about everything under the sun. There is a lot about my story I haven’t shared on this show previously, so I am very excited to open up more of my life to you guys.


    I just loved how this conversation was so honest about what it’s really like to leave the cubicle world and dive head first into being the CEO of your own business. If you want to hear more about what it was like for me immigrating to the US and being raised in an Asian household, why I think your comfort zone is like a wolf in sheep’s clothing, and my #1 business strategy (that has nothing to do with marketing), then I would love for you guys to give this episode a listen!


    Also, if you don’t listen to her already, please add Tiff’s podcast, Become An Entrepreneur, to your podcast rotation. Thank you Tiff for letting us republish this awesome episode!


    Connect with Tiff:

    • Become An Entrepreneur Podcast
    • @itstiffcheng
    • itstiffcheng.com


    If you enjoyed today's episode, please:

    1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Learn more here!
    2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
    3. Leave a positive review on Apple Podcasts
    4. Subscribe for new episodes every Monday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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