Cubicle to CEO

Latest Episodes:

154. Borrow The Personality Quiz Funnel Behind This $70K Launch Aug 08, 2022

Show notes

Today’s case study will change how you approach selling forever. Linda Sidhu is a list-building and quiz funnel expert who gives us a detailed behind-the scenes breakdown of her Quiz Lab launch, which generated $70,000 in revenue by using a personality quiz funnel as a leads generator. Linda leans into her pharmaceutical sales background where she mastered the DiSC personality types to segment her email list by 4 distinct personality types, and cater her sales emails and offers to their unique buying behaviors. Keep listening to discover why personality quizzes will generate more leads and sales for your next launch, what type of questions to ask, and how to market effectively to different buyer personalities at each stage of your sales funnel.

To nail your quiz idea for your own business, go to https://www.lindasidhu.com/a/2147494655/HV842Z9z to save your seat in her FREE 3 day challenge kicking off September 6th. I’ll be participating in the challenge with you!

Connect with Linda:

https://www.lindasidhu.com/
4 Steps to Nail Your Quiz Idea: https://www.lindasidhu.com/quiz-idea
Quiz Creators Facebook Group: https://www.facebook.com/groups/813848232379718
https://www.instagram.com/linda_sidhu_quizzes/
'Nail Your Quiz Idea' Challenge: https://www.lindasidhu.com/a/2147494655/HV842Z9z
Discover Your 'Quiz To Cash Strategy' With This Quiz: https://www.lindasidhu.com/quiztocash

If you enjoyed today's episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

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153. Copy The $800 Podcast Launch Plan That Debuted Her Show At #29 On The Marketing Charts Aug 01, 2022

Show notes

Thinking about launching a podcast show? You’ll want to take notes on today’s case study. My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits’ online donor experiences with innovative digital marketing solutions. Dana has worked with brands like American Idol, Sports Illustrated, and the Honest Company, as well as leading nonprofits like Movember, Dress for Success and more. I’m excited for some of you to meet Dana this month at our August 18th dinner & live panel in Oregon! If you’re local, head to https://ellenyin.com/lets-get-visible for event details and tickets.

By the way, I’m super bummed because I forgot to connect my microphone when we recorded this interview, so a heads up my sound may not be up to its usual standard. Thank you in advance for your understanding. The good news is, I recorded this in Zencastr so their software helps my built-in desktop mic still sound better than it should! This is your encouragement today that tech errors happen to everyone, so don’t let imperfect work stop you from making an impact.

Connect with Dana:

Links mentioned in this episode:

Postable
Handwrytten
Use code 'DANA' for 2 free credits!
Branded Photoshoot Video

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152. Retiring My Main Offer & How I Made $132,635 in Q2 2022 (Income Report) Jul 25, 2022

Show notes

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

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151. Trouble Niching Down? How To Serve Two Audiences, But Only Market To One ($10K Month Case Study with 100 Followers) Jul 18, 2022

Show notes

After 3 years, I’ve decided to permanently close the enrollment doors to my 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry) on August 5th. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this final month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Victoria.

Victoria shares with us her incredible story of loss and how she channeled her own grieving experience into completing her PhD in Communication Studies and a life-changing service connecting military and first responder families who are grieving a loved one with non-profits who provide much-needed trauma support to these deserving communities.

In today’s case study, Victoria shares how she struggled to niche down when she first joined our program, knowing she was meant to serve two distinct audiences but unsure how to get her offer in front of the right people - especially with no online audience of her own. If you’re in the same boat, you’ll be encouraged by how Victoria navigated this dilemma to successfully serve both audiences, while only marketing to one, scaling to $10K months and beyond with only 100 followers.

Connect with Victoria:

Links mentioned in this episode:

Paid to Create Challenge: https://ellenyin.com/paidtocreate
What Is Borrowed Traffic Episode: https://www.ellenyin.com/blog/what-is-borrowed-traffic
3 Metrics You Need To Track Episode: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goals
Blythe Hill's Episode: https://www.ellenyin.com/blog/how-she-raised-13-million-as-a-nonprofit-ceo

Service providers, coaches & consultants: Discover 10 Simple Strategy Shifts To Unlock Your First $10K Month! Sign up for our FREE, live class on July 28th: ellenyin.com/live

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150. Scaling 1:1 Services From $6K to $10K+ Months (Without Hiring Or Working More Hours) Jul 11, 2022

Show notes

After 3 years, I’ve decided to retire my signature 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry)! We’re hosting one last launch at the end of July, before closing enrollment for good. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Sam Whisnant. Sam is a certified Digital Business Manager who helps coaches with courses build a scalable business foundation through simple systems and funnels. She’s helped her clients have $100K launches, hire multiple new team members, build new products & funnels from scratch, and most importantly, take care of the day-to-day business so they can focus on their zone of genius.

Even though she’s a whiz behind the scenes, Sam was struggling to break beyond $6,000 revenue months as a service provider until she joined our group mentorship program. In today’s case study, Sam shares how she was finally able to grow from being stuck at $6K months to $10,000+ months just 6 months after joining our program, WHILE working 10 hours a week less as well (all without having to hire help!)

Connect with Sam:

Check out the episodes we mentioned in this conversation!

Why Content Pillars Aren't Landing You Paying Clients: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients
The Top Tools + Systems You Need To Have Your Business Run Like A Well Oiled Machine: https://www.ellenyin.com/blog/top-tools-and-systems-for-business

Download the transcript for this episode at https://ellenyin.com/blog/

If you enjoyed today's episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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149. What Is Borrowed Traffic? How To Get In Front Of Other People’s Audiences To Make More Sales Jul 04, 2022

Show notes

I’m in the interview seat today in this replay of my conversation on the Kajabi Edge Podcast.

I take you through the full evolution of my business over the last 4.5 years, from my start as a freelance social media manager to building a marketing agency to then pivoting to digital courses and programs and now a media company.

We get into advice, finances, and so many other chapters of my journey I’ve never told in a podcast format before.

In this episode, you’ll also get to borrow one of my best revenue growth strategies: leveraging borrowed traffic. This is how you get in front of other people’s audiences on a consistent basis, so sales are not limited to people who already know you.

Listen to the Kajabi Edge Podcast: https://pages.kajabi.com/kajabi-edge-podcast

Try Kajabi for 30 days FOR FREE! Visit https://ellenyin.com/kajabi to sign up!

If you enjoyed today's episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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148. Upsell Your Clients - Increasing A Monthly Retainer From $1,500 to $15,000 Jun 27, 2022

Show notes

Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.

It’s always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today’s case study shows how coach Tiffany Coyle, founder of Virtual Career Girl and CEO of digital marketing agency, Twinning Pros, gradually upsold a client who started out paying $1,500 a month for social media marketing services to a $15,000 monthly retainer over a 2 year period. What if you could also 10x the rate your best client is paying you right now instead of seeking a new client? Keep listening to see how you can apply this underrated approach to your business.

Connect with Tiffany:

www.virtualcareergirl.com
Instagram: https://instagram.com/virtualcareergirl
LinkedIn: https://www.linkedin.com/in/tiffrow/
Let Tiffany and her twin help you with your marketing: https://twinningpros.com/marketing-done-with-you
Interested in the Social Media Marketing position Tiffany is hiring for? Email tiffany@twinningpros.com for more information!

Download the transcript for this episode at https://ellenyin.com/blog/

If you enjoyed today's episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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147. 8X Your Website Traffic Without Ads - Six Figure SEO Secrets Jun 20, 2022

Show notes

How do you send a steady stream of new people to your website who are actively searching for the content you write about or the products and services you sell? Today’s case study answers that question. Elise Armitage is a good friend of mine and the creator of What The Fab, a travel and lifestyle blog founded in 2012 helping women find fabulous in the everyday. Elise shares with us how she used SEO - short for search engine optimization - to 8x her website traffic from 20,000 monthly pageviews to 160,000 pageviews, without paying a cent in ads. In fact, not only did Elise not pay for this massive increase of traffic to her website, but she’s been able to leverage all those extra eyeballs to GET PAID instead, making over six figures in passive revenue annually, directly from her website views. Keep listening to apply her SEO secrets to drive more traffic (and coin) to your own website.

Connect with Elise:

Watch Elise's free training on how to use SEO to grow your web traffic: www.ellenyin.com/sixfigureseo
www.whatthefab.com
www.instagram.com/wtfab

Download the transcript for this episode at https://ellenyin.com/blog/

If you enjoyed today's episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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146. Her “Instagram Billboard” Generates All Her Leads - 98% Become Paying Clients Jun 13, 2022

Show notes

Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too.

Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it. Her studio, Ash Branding Co. brings the caliber of big branding to the heart of small businesses through custom branding, cinematic photography and film and online education.

Connect with Ashley:

https://ashbranding.com
Ashleys go to resources for branding on any budget: https://ashbranding.com/little-brand-book (Get access for FREE using code ELLEN - valid until 6/20/22)
https://instagram.com/ashbranding.co

If you enjoyed today's episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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145. Creating a 5 Hour Work Week While Growing From 3 to 27 Retainer Clients in 6 Months Jun 06, 2022

Show notes

This week’s guest is a business strategist and friend I absolutely adore. Hannah Murphy used to work 7 days a week as a pinterest + blog agency owner, fighting through the online noise of all the ways she should spend her time, only to find her to-do list was ever growing while her revenue stalled. Hannah realized creating a productive schedule wasn't about doing more tasks quickly, but rather doing the right tasks effectively, and less overall.

Today’s case study reveals how Hannah gradually reduced her work schedule to a 5 hour week while growing from 3 to 27 retainer clients in just 6 months. Listen in to see how you can also create a schedule that reflects your personality, priorities, and drives profit.

Connect with Hannah:

https://www.withhannahandco.com/
Create your ideal work schedule with Hannah at https://www.withhannahandco.com/free
https://www.instagram.com/withhannahandco/

If you enjoyed today's episode, please:

Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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Subscribe for new episodes every Monday

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