Cubicle to CEO

Latest Episodes:

302. The Event Pricing Strategy That Made VIP the Default, Not the Upgrade ($150K Case Study) Jun 09, 2025

Show notes

How do you turn a passion-fueled event into a six-figure signature offer?

Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp.

Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket options ranged from $2K to $11K—and yet, most attendees chose the $11K VIP tier as their default.

Elysia shares how she refined her pricing after initially losing money on VIPs, beta tested her first event through referrals, and transitioned this initial offer into her newer Clarity Camp — her current invite-only offer with even higher margins. Keep listening to hear how designing offers Elysia personally wanted to attend was the secret to consistent demand.

Connect with Elysia:

https://elysiaskye.com
https://elysiaskye.com/podcast
Work with Elysia every week:https://innercircle.thebrilliancemethod.com/emerald
https://thebrilliancemethod.com
IG: @elysiaskye
IG: @thebrilliancemethod
https://www.youtube.com/elysiaskye
https://www.tiktok.com/@elysiaskye

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠
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301. The Automated $130K/Quarter LinkedIn Client Acquisition Machine Jun 02, 2025

Show notes

Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead.

As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it.

After getting scammed by a lead gen agency and seeing minimal traction from organic posts, Corina took control. She spent six months manually DMing prospects for hours a day on LinkedIn, refining her messaging and building a high-converting outbound process.

Within a year, she automated her outbound messaging system, tripled her lead volume, and created a repeatable framework to close $3K–$5K clients consistently. This case study breaks down the exact tools, scripts, and strategies that transformed her LinkedIn from passive platform to active profit center—so you can do the same.

Thank you to our sponsor!

Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠

Connect with Corina:

www.theorangenotebook.co.uk
LinkedIn: https://www.linkedin.com/in/corina-cristina-calugaru-mba/
IG: @orange.notebook

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠o so we can repost you.
Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠
Subscribe for new episodes every Monday.

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300. We’re Doing What?! See You in September May 26, 2025

Show notes

Thank you for 300 (Monday) episodes of Cubicle to CEO!

Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet!

We won’t spoil the surprise, just hit play!

And if you like what you hear…

We’ll see you September 4th: https://cubicletoceo.co/bloomtogether

Thank you to our sponsor!

Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠

Want to hear our 200th episode? Check it out here:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠o so we can repost you.
Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠
Subscribe for new episodes every Monday.

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Bonus: What to Fix First When Your Business Isn’t as Profitable as It Should Be May 21, 2025

Show notes

If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call.

Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses.

Inside this conversation, Alyssa shares:

The first place she looks when a profitable business still feels tight on cash
The most common reason financial reports don’t always lead to smart decisions
Red flags that signal it’s time to rework your offers, team structure, or growth plan
And what it really means to build wealth your own way through her Magnetic Millionaire movement

If you’ve ever wondered why your numbers don’t reflect the hustle you’re putting in — Alyssa’s insights will show you exactly where to shift for sustainable, scalable profit.

Connect with Alyssa:

The Magnetic Millionaire Podcast sneak peek episode: https://www.magneticprofits.com/private-podcast
Website: ⁠https://www.magneticprofits.com⁠
Instagram: @magneticprofits

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠https://cubicletoceo.co/quiz⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠@missellenyin⁠⁠ & ⁠⁠@cubicletoceo⁠⁠ so we can repost you.
Leave a positive review or rating at ⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠
Subscribe for new episodes every Monday.

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299. Ditching One-and-Done Projects: How This $500K Agency Retains Clients for 3 Years May 19, 2025

Show notes

Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years.

In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments.

Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step.

If you’ve ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint.

Thank you to our sponsor!

Get at least 15% off any annual Masterclass membership at ⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠

Connect with Jasmine:

https://highflierpowerhouse.com/
Brand Your Way Podcast: https://highflierpowerhouse.com/podcast
Instagram: @highflierpowerhouse

Check out these previous episodes:

Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w
Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ
Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw
Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠o so we can repost you.
Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠
Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

298. 3 Types of Posts That Consistently Went Viral + Grew A New Account To 34K Followers In 1 Year May 12, 2025

Show notes

Megan Yelaney organically grew a new Instagram account to over 34,000 followers in under a year—while pumping for her newborn twins and running a coaching business.

This second account was separate from her business brand account, born as a passion project documenting her motherhood journey. But by applying the same content strategies she’s taught over 1,000 coaches to help them stand out and sell out, Megan turned limited time into maximum audience growth—without paid ads or trend-chasing.

In this case study, she shares the simple but strategic approach behind her viral content that grew her audience by 34,000: the three types of posts that consistently performed, her lead generating storytelling framework, and why choosing a topic you’re already living can be the easiest way to create high-impact content.

If you're short on time but big on intention, this conversation will change the way you think about your content.

Thank you to our sponsor!

Get at least 15% off any annual Masterclass membership at ⁠⁠https://masterclass.com/cubicletoCEO⁠⁠

Connect with Megan:

Check out Megan's Main Character Energy private podcast! Available for a LIMITED TIME only: https://meganyelaney.com/main-character
Get Megan's Business Story Blueprint: www.meganyelaney.com/business-story-blueprint
IG: @meganyelaney
IG: @megdoestwinmotherhood
https://meganyelaney.com/podcast
Megan's client's example post: https://www.instagram.com/p/DHqQVbMxhPQ/?img_index=1

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin⁠⁠⁠ & ⁠⁠⁠@cubicletoce⁠⁠⁠o so we can repost you.
Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠
Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: 3 Ways To Future-Proof Your Website With SEO (Based On Google’s New Algorithm) May 07, 2025

Show notes

Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what’s actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead.

👀 Spoiler: It’s not about keyword stuffing anymore.

In this conversation, Laura shares:

The #1 factor Google is prioritizing in rankings (hint: it’s not backlinks)
Common website mistakes killing your rankings
3 ways to future-proof your website

This episode is a must listen for any business owner with an online presence.

Connect with Laura:

Get your SEO Scorecard and audit with Laura: https://www.laurajawadmarketing.com/cubicle-to-ceo
IG: @heylaurajawad
http://www.linkedin.com/in/laurahmelo/

Check your website's analyics with PageSpeed Insights: https://pagespeed.web.dev/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠https://cubicletoceo.co/quiz⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠@missellenyin⁠ & ⁠@cubicletoceo⁠ so we can repost you.
Leave a positive review or rating at ⁠www.ratethispodcast.com/cubicletoceo⁠
Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

297. The Podcast Guesting To Private Podcast Pipeline That Converts Leads 60% Faster (And Generated $45K So Far) May 05, 2025

Show notes

Natalie Koussa turned podcast listeners into over $45K in sales in 90 days—without a sales page or even editing her episodes.

The secret? A trust-first visibility funnel that starts with guesting on other people’s podcasts and leads into a private podcast that sells her services on autopilot — and converts 60% faster than her usual sales cycle.

In this case study, Natalie explains how she creates content to speak to two distinct buyer types, why skipping fancy intros and editing actually increased conversions, and how storytelling—not showboating—has grown her business with a small but mighty audience.

If you’ve been craving a visibility strategy that prioritizes depth over reach, this episode breaks down the organic, low lift funnel built entirely on trust—and why it works so well.

Thank you to our sponsor!

Get at least 15% off any annual Masterclass membership at ⁠https://masterclass.com/cubicletoCEO⁠

Connect with Natalie:

Get access to Pod Damn, Natalies free private podcast at https://nataliekoussa.com/ellen
IG: @nataliekoussa_

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠https://cubicletoceo.co/quiz⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠@missellenyin⁠⁠ & ⁠⁠@cubicletoce⁠⁠o so we can repost you.
Leave a positive review or rating at ⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠
Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

296. From Launch to 20K Users In Under 6 Months: How SheMed Turned Regulation Into Rapid Growth Apr 28, 2025

Show notes

What if making your product harder to access was the secret to increasing demand?

That’s the counterintuitive strategy sisters Olivia and Chloe Ferro bet on to catapult their startup SheMed to over 20,000 sign-ups in just a few months.

As the UK’s first female-focused GLP-1 program, SheMed entered a crowded weight-loss market—but instead of competing on convenience, they bet on credibility. By requiring mandatory blood tests before prescribing medication, they not only differentiated themselves but uncovered a staggering insight: 99% of applicants had undiagnosed health conditions.

The payoff? A 3X surge in inbound leads, a 120% increase in patient sign-ups, and high-trust partnerships with major clinics—all fueled by a safety-first approach that turned medical rigor into a viral growth lever.

If you’ve ever worried that implementing stricter client or customer qualifications might slow your sales, this case study is an excellent reminder that trust is your most powerful conversion strategy.

Thank you to our sponsor!

Get at least 15% off any annual Masterclass membership at https://masterclass.com/cubicletoCEO

Connect with Chloe + Olivia:

https://⁠shemed.co.uk
IG: @shemed_uk
TikTok: ⁠@shemed_uk⁠
FB Group: SheMed UK
TikTok: @shemed_uk
LinkedIn: https://www.linkedin.com/in/chloe-ferro/
LinkedIn: https://www.linkedin.com/in/oliviaferro/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠https://cubicletoceo.co/quiz⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠@missellenyin⁠ & ⁠@cubicletoce⁠o so we can repost you.
Leave a positive review or rating at ⁠www.ratethispodcast.com/cubicletoceo⁠
Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: Finding Your Higher Path Through Intuitive Business Practices Apr 23, 2025

Show notes

As the founder of multiple conscious brands like Heart Centered Humans, The Ceremonial CEO, Ascend Psychedelics and Somatic Breath Activation, Chelsea Renee, is a visionary leader, coach, and entrepreneur who merges strategy with spirituality to revolutionize the way CEOs do business.

In this enlightening conversation, Chelsea shares her insight on identifying your higher path, how to take aligned action, and why implementing intuitive and spiritual practices in your business will lead you toward success.

Experience Chelsea in-person at the next FEMpire business summit in Denver, Colorado! Check the link below for exact dates.

Connect with Chelsea:

Check out the next Fempire summit, May 10th: https://www.heartcenteredhumans.com/fempire
IG: @thechelsearenee____
www.somaticbreathactivation.com
www.ascendpscyhedelics.com

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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