Cubicle to CEO

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315. The $50K “Sold Out Party” Strategy With a 90% Close Rate Sep 08, 2025

Show notes

In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate.

Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public.

By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her attract premium clients from this existing group who paid in full and closed fast. Once opened to the public, the rest of the seats were filled through another simple content strategy — no formal launch, sales page, or funnel required.

Connect with Michelle:

Market Like a Boss Podcast: https://michellevroom.com/podcast/
https://michellevroom.com/make-your-offer-irresistible/
https://www.facebook.com/michellezeigler
https://www.facebook.com/groups/marketlikeabossgroup
IG: @marketlikeabossmv

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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314. $17.5K in 72 Hours: Launching Exclusively Through Close Friends on Instagram Stories Sep 01, 2025

Show notes

Today’s case study is one of the most creative launch strategies we’ve covered this year.

Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature.

Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in daily to her Instagram stories. At the end of the 3 day mini-series, she pitched her offer only to that Close Friends list. No public posts or email sequences.

With buying cycles getting longer and traditional launch strategies like webinars and 7-10 days of follow-up sales emails leaving entrepreneurs burnt out, Brittany’s results show what’s possible when you simplify your sales process, create proximity and exclusivity with your audience, and strategically position free content to lead to your paid solution.

Connect with Brittany:

Turn content into conversions in Brittany's Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
NEW Private Podcast mini-series, Can WeBe Honest About Launching? https://thesocialbritify.com/private-podcast
IG: @thesocialbritify

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Bonus: The 2-Week Sprint + Prioritization Test That Transforms Operational Chaos Into Clarity Aug 27, 2025

Show notes

When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices.

Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading multimillion-dollar initiatives, she’s the go-to expert for turning operational chaos into a well-oiled growth engine.

In this episode, she shares:

The early red flags that your operations are holding you back
The most common scaling mistakes mid-sized companies make — and how to avoid them
How to prioritize business shifts without grinding everything to a halt
One system or mindset shift that works just as well for scrappy teams as it does for corporate giants

If you’re a founder, COO, or team leader feeling buried under moving parts, this conversation will show you how to build systems that not only sustain your business, but help it scale with clarity and confidence.

Connect with Tammara:

www.audacitymgmt.com
www.carrandcompass.com/
IG: @carrandcompass
www.pinterest.com/carrandcompass/
www.linkedin.com/company/audacity-management/
Audacity Management Initiative Strategizer | Prioritize what will drive the most value and change for your business: https://audacitymgmt.com/value_disruption
Audacity Management Operational Health Check | Pinpoint your biggest areas for operational improvement: https://audacitymgmt.com/operational_check
Audacity Management Composite Case Study | See proven approaches for tackling business challenges: https://audacitymgmt.com/case_study-293872

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you.
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313. Charging $30K Per Keynote: A Fighter Pilot’s Playbook for Landing 20+ High-Paying Speaking Gigs a Year Aug 25, 2025

Show notes

In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue.

In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot to grow her speaking business with military precision, and the needle-moving decisions that made her 50% rate increase successful.

Connect with Michelle:

https://macecurran.com/
Get Michelle's Book 'The Flipside': https://www.hachettebookgroup.com/titles/michelle-mace-curran/the-flipside/9781538768105/?lens=grand-central-publishing
IG: @mace_curran

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you.
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312. How the “Hot 100” Method Generated $100K in 6 Months (Content-Free Growth) Aug 18, 2025

Show notes

After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast.

In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-created Hot 100 Method: a focused visibility strategy built on intentionally nurturing 100 highly aligned people in her network through personalized outreach, generous visibility, and invitation-based selling.

This relationship-first approach converted 15% of her initial Hot 100 into paying clients. In her current round, that conversion rate has climbed to 22% with a higher-ticket offer, more targeted connections, and the strategic use of case studies and referral testimonials to close deals.

If you’re looking for a repeatable, high-conversion growth engine that doesn’t require audience building or burning out on content, you’ll want to hear how Brianca’s Hot 100 Method keeps delivering six-figure results.

Connect with Brianca:

Define and design a consulting offer in Brianca's 3-Day Live LEVERAGE Challenge: https://www.briancajohnson.com/leverage-challenge
https://www.briancajohnson.com/pivot
https://www.instagram.com/thebriancajohnson

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you.
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Bonus: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers Aug 13, 2025

Show notes

Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it.

In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.)

With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn’t everything when it comes to building a brand that converts.

Today she breaks down:

Why most service providers flop when they try to bring their in-person niche online
What a “sexy niche” actually is (and why it matters more than your follower count)
All of the revenue streams that make up her personal brand

If you’re building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch.

Connect with Lauryn:

The Sexy Niche Checklist: www.sheslayspodcast.com/niche
http://sheslayspodcast.com/
IG: @sheslays_theday
Ellen's episode of She Slays the Day: https://podcasts.apple.com/us/podcast/257-elevate-your-influence-a-content-creators/id1462485522?i=1000653099907

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you.
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠
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311. How Customer Storytelling 5X’d Roadster’s Sales Pipeline and Led to a $360M Acquisition Aug 11, 2025

Show notes

When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren’t ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slashed its sales cycle by 25%, and increased branded search volume by 10X. Not only that—it was acquired by the largest tech company in auto retail for $360 million.

So, what changed? Michelle led a full-scale strategic rebrand that prioritized education, positioned Roadster as the industry authority, and rebuilt alignment between sales and marketing teams to boost conversion.

In today’s case study, this six-time CMO (currently at Mindtrip), author of GrowUp!, and now startup advisor reveals how she built a category-defining brand and used customer-led storytelling, non-social media driven influencer strategy, and omnichannel thought leadership to 10X business.

If you're trying to disrupt your industry, this is the blueprint.

Connect with Michelle:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you.
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310. Outperforming In-Person Teams: Inside The Remote Culture That Beats Industry Benchmarks for Work Satisfaction Aug 04, 2025

Show notes

Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar.

Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team Support.

When comparing the results, Ginni Media beat the industry average in every category, including scoring an impressive 100% in team support. Even traditionally tough metrics like autonomy and progress came in nearly 20 percentage points higher than typical benchmarks for remote, hybrid, and in-person teams.

This is not a happy accident. In today’s case study, Ginni breaks down the intentional leadership strategies she uses to build trust, motivate her team, and maintain high work satisfaction.

If you lead a remote team—or plan to—this is a culture blueprint worth copying.

Connect with Ginni:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you.
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Subscribe for new episodes every Monday.

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Bonus: 4 Website Pages That Convert Clicks Into Clients (Plus Common Mistakes to Avoid) Jul 30, 2025

Show notes

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠

70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds.

That means your homepage isn’t just a digital brochure. It’s your first impression, your credibility check, and your silent sales rep — all in one.

Sisters Krissy and Claire, the powerhouse duo behind K+C Creative, have helped coaches and creators turn browsers into buyers with custom websites, sales pages, and digital funnels that generate revenue while they sleep.

In this episode, they’re breaking down what makes a website actually convert:

The 4 pages every coach or creator needs
Common design mistakes that kill conversions
Where to spend (and where to save) if you’re on a budget

If your website isn’t converting, this episode is your roadmap to turning clicks into clients.

Get professional photos at a low price point: http://shoott.com

Connect with Krissy and Claire:

Book a discovery call: https://www.kandccreative.com/discovery
Read Sell While You Sleep: https://www.kandccreative.com/booklaunch
Subscribe on YouTube: https://www.youtube.com/channel/UCa5xO5aU-7deZwNnO7Uj1Zw
IG: @kandc.creative

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠ so we can repost you.
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠
⁠⁠⁠Subscribe for new episodes every Monday.

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309. From Bottleneck to Breakthrough: How One Strategic Hire Drove 45% Revenue Growth + Cut Labor Costs by 20% Jul 28, 2025

Show notes

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠

In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire.

The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her personal involvement in every project bottlenecked growth and drained capacity. The solution? Hiring a Creative Project Manager to be a buffer between her, the Account Managers, and their clients — owning execution, managing the creative team, and elevating systems and deliverables across the board.

The results speak for themselves: average client retainers jumped from $3K to an average of $4K–$7K/month, labor costs dropped by 20% with improved efficiency, and Emma finally stepped out of the weeds, regaining time to focus on strategy, visibility, and even take a two-week unplugged vacation for the first time in years.

This case study is proof that scaling doesn’t always require building a massive team — it requires making the right hire.

Connect with Emma: