Cubicle to CEO

Latest Episodes:

288. $100K in 8 Weeks: 4 Levers That Launched This New Business To Six Figures, Fast Mar 03, 2025

Show notes

In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch?

Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns.

Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly.

When starting from zero, the fastest way to grow isn’t ads or automation—it’s direct, intentional conversations that make you the obvious solution to your clients’ problems. In this six figure case study, we’ll examine four launch levers Jenna pulled to fuel early, explosive growth.

Virtual Summit Case Study: https://podcasts.apple.com/us/podcast/179-grow-your-email-list-by-500-2000-leads-in-1-week/id1470966370?i=1000597219605

Connect with Jenna:

Get Jenna's FREE 'Leader Builder Workbook': https://leadwithjenna.com/
Elev8Pwr Community: https://www.jennacapozzi.com/community
IG: @jennacapozzi_retreats
https://www.facebook.com/jennacapozzirutgersson
https://www.linkedin.com/in/jennacapozzi

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

287. $5K in 30 Days: Relaunching a Business After A Work Hiatus Feb 24, 2025

Show notes

After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program.

With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048 (~$5,200 USD) in revenue. The book didn’t just sell—it worked as a high-converting funnel, tripling inbound coaching inquiries and landing her podcast invitations that expanded her visibility.

This case study breaks down how a well-positioned low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive high-ticket conversions.

Thank you to The Easy Flow Life who supported Ellen in the National Mrs. America Pageant: https://theeasyflowlife.com/

Get $200 off Simi's LinkedIn Content & Sales System when you use code 'CEO200' at checkout: https://coach-simi.com/cubicletoceo

Connect with Simi:

https://coach-simi.com
Newsletter: https://coach-simi.com/email
https://www.linkedin.com/in/simiawokoya
IG: @coachsimi

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

286. Build Wealth Beyond Your Business: The $566K Safety Net That Gives Her The Choice To Be Work Optional Feb 17, 2025

Show notes

Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you?

Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her portfolio—including IRAs, a 401K, a crypto wallet, and a personal brokerage—she’s created a passive income safety net that relieves pressure on her business.

From leveraging index funds to understanding the tax advantages of different investment vehicles, Gina shares how she strategized her wealth portfolio to generate enough funds to keep her financially stable, even if she didn’t work for the next 14 years.

If you’ve ever worried about how to fund maternity leave, step away from your business, or prepare for the unexpected, this episode is packed with practical investment strategies that every entrepreneur should know. Keep listening to learn how to build wealth beyond your business.

Connect with Gina:

Subscribe to the Small Business Big Money Podcast: https://ginaknox.co/podcast/
https://ginaknox.co/email-list
IG: @ginaknox

Resources:

This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt
Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year: https://link.chtbl.com/cubicletoceo
How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx
CEO Collective Expert Roundtable #1: https://link.chtbl.com/TvHTGsdH
CEO Collective Expert Roundtable #2: https://link.chtbl.com/62Dz42kh
CEO Collective Expert Roundtable #3: https://link.chtbl.com/J20mpUf7
CEO Collective Expert Roundtable #4: https://link.chtbl.com/UIlpkND6
Money with Katie Podcast: https://podcast.moneywithkatie.com/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: Turn Cold Leads Into Closed Contracts — The ACE Framework That Lands High Value Clients Feb 12, 2025

Show notes

Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas.

Connect with Hope:

Take the ACE Marketing Assessment: https://ace.hopeworksdesign.com/start
https://www.linkedin.com/iln/hopew/
IG: @hopeworksdesign

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

285. How an “Unscalable” Funnel Signed 99 Clients & Generated $150K in One Year Feb 10, 2025

Show notes

What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel?

Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year.

After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo, and offering an unscalable but high-touch, high trust-building opportunity on the backend.

The result? A 35% conversion rate on her first launch, consistent evergreen sales, and a staggering speed-up of the buying cycle, with the average new lead converting after just 10 days or less on her list. Here are the exact changes and execution that transformed Vix’s funnel.

Connect with Vix:

https://vixmeldrew.com
IG and Threads: @vixmeldrew

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600% Feb 03, 2025

Show notes

A single video was the secret sauce to a 600% revenue surge for this entrepreneur.

In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before.

This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework.

Connect with Mariana:

Watch Mariana's brand video: http://brandmagnetic.com/mariana
Learn how to write a brand story that converts with this cheat sheet: https://brandmagnetic.com/cheatsheet
Make your offer UNDENIABLE! Attend this Emotional Connection Workshop on February 25th: http://brandmagnetic.com/undeniable
IG: @brandmagnetic
http://linkedin.com/in/marianahenninger

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: Optimize Your Website For Sales With This Checklist of 10 Conversion Drivers Jan 29, 2025

Show notes

Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include.

Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you.

Connect with Amanda:

Use 'CEO100' to get her resources for free! www.justaddyourbrand.com/ceo
www.justaddyourbrand.com

Use www.stocksy.com for high quality stock imagery!

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

283. $155K Sold in 5 Days: A Data-Packed “Deal Week” Debrief Jan 27, 2025

Show notes

Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results

This data-heavy case study gives you the full debrief on all the levers that made this work: list size, promo calendar, page visits, offer selection, conversion rates, the breakdown of purchases, and all the nosy details you could possibly want to know about this launch.

Gemma even shares an AI-powered gift for you at the end to help you replicate your own 5 Days of Deals campaign, so stay tuned to grab yours.

View the transcript for this episode at: https://otter.ai/u/hPy-FuceLGiZ8yCQ3eiYu_pEAjc?utm_source=copy_url

Thank you Gemma for sponsoring this episode!

FREE TOOL - Wondering what YOU could sell for a "5 Days of Deals" style campaign? Try out Gemma's free AI Assistant to map out your offers! You'll also receive a copy of her 2024 campaign sales page, so you'll know exactly how to structure your own: gemmabonhamcarter.com/ellen

Connect with Gemma:

The Course Creator Show: https://gemmabonhamcarter.com/podcast/
https://www.gemmabonhamcarter.com
Instagram: @gemma.bonhamcarter

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

282. 50% List Growth, $9K Revenue, 1 Zero-Spend Scavenger Hunt: The Power of Surprise & Delight Jan 20, 2025

Show notes

I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages.

In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked.

In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without spending a dime on ads.

This innovative marketing campaign also unlocked long-term wins, including word of mouth buzz around the scavenger hunt experience in communities beyond her own, inbound summit and podcast invitations, and a surge in both site sessions and engagement time on her site - hello Google optimization!

Let’s break down the data-driven strategies behind Nadine’s festive marketing magic and the ripple effects it continues to create for her brand.

View the transcript for this episode at: https://otter.ai/u/qzNnVyqobb4wiIWk1LL8W3FitNc?utm_source=copy_url

Thank you to our sponsor!

Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide.

Connect with Nadine:

Mastering CX | The Private Customer Experience Podcast: https://link.candocontent.com/cubicle
Hidden Gems Mini Training: https://d227cbb2.streaklinks.com/CRKVFTrR0eJGxS1tfAi7KrHN/https%3A%2F%2Fcandocontent.com%2Fhidden-gems
IG: @candocontent

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: Is It A Strategy Or Mindset Problem? How To Identify What’s Stopping Your Business From Scaling Jan 15, 2025

Show notes

It can be difficult to locate the leak in your business. Does scaling require a new strategy? Or does it require you doing mindset work to determine the real issues holding your business back? Today, expert scaling strategist, Celi Arias, shares her no-nonsense approach to helping entrepreneurs scale their businesses in a way that fits their lives.

Access the transcript of this episode HERE: https://otter.ai/u/eiLo3G-5nusBg50kSj-zkYMUuKY?utm_source=copy_url

Connect with Celi:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

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