Cubicle to CEO

Latest Episodes:

295. Selling Part of Her Business Led to a 376% Profit Margin Increase Apr 21, 2025

Show notes

What if cutting 40% of your client base was actually a catalyst for business growth?

It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year.

In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal.

If you’ve ever wondered what it looks like to sell a part of your business — or whether you should — Stephanie’s strategic decision proves it’s not an all-or-nothing scenario when it comes to exiting your business.

Connect with Stephanie:

Our business sale an reacquisition episode with Cathryn Lavery: https://link.chtbl.com/w003DwtT

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
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294. The Employee Ownership Model That Scaled This Agency from Startup to $200M Revenue in 5 Years Apr 14, 2025

Show notes

What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years.

A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership development rooted in accountability.

The results? Recruiters increased their billings by 50% year-over-year. Productivity jumped 40% thanks to their proprietary AI, Jax. And teams hit performance goals 25% faster—all while allowing employees to earn up to $1 million annually.

In this episode, you’ll learn how Jobot’s culture of kindness, respect, innovation, and ownership became its biggest growth lever—and how you can apply the same playbook to scale smarter.

Connect with Heidi:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
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Bonus: Brick & Mortar vs. Online Business? Lessons in Scaling Both To 7 Figures Apr 09, 2025

Show notes

She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue.

Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models.

Connect with Stephanie:

Stephanie is providing you with free access to one of the trainings from her Full Send Program - check it out now: https://thewealthypractitioner.com/full-send-frequency
IG: @thewealthypractitioner

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
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293. 46K List Growth Case Study: From Snooze-Worthy to Subscriber Magnet Apr 05, 2025

Show notes

Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level.

Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun.

Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth content. And with a 37% average open rate, her audience isn’t just opting in once—they’re paying attention and coming back for more.

In this case study, Sam breaks down exactly how she fueled her list growth to 46,000 active subscribers so you can apply what works to your own niche.

Connect with Sam:

Get your hands on Sam's book: https://www.samvanderwielen.com/book/
Listen to Sam’s PodcastOn Your Terms®: https://www.samvanderwielen.com/podcast
Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business':https://www.samvanderwielen.com/legal-workshop/
IG: @samvanderwielen

Listen to Sam's last episode of Cubicle to CEO: https://open.spotify.com/episode/4mSfMTXqRnyUJ4Hj4Ot31q?si=ieHDKOhzRuSZLtKg29wRAA

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

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292. How Smart Spending 4X’d Her Business in 1 Year Mar 31, 2025

Show notes

Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither.

When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework.

For every £1 she spent, she made £2.50 back—reinvesting £15,000 from profit into mentorship, marketing, and high-ROI tools. But smart investing isn’t just about numbers—it’s about mastering the mindset behind money, too.

In this case study, we’re breaking down exactly how Emilie decides what, when, and how much to reinvest in her business.

Connect with Emilie:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

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Bonus: 50% of Podcasters Quit After 3 Episodes — Here’s How to Publish Consistently Without Burning Out Mar 26, 2025

Show notes

There are over 4 million podcasts in the world, but only 15% have published a new episode in the last 30 days and are considered “active” shows. How do you beat the odds and grow a successful show on a medium with such high abandonment rates? Podcast manager and coach Pamela Krista shares simple tips to keep your momentum as a podcaster.

Connect with Pamela:

https://pamelakrista.com
Moms Who Podcast: https://pod.link/1661545580
IG: @pamelakrista

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

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291. They Stopped Marketing and Built a Multi 7-Figure Firm By Focusing On This Instead Mar 24, 2025

Show notes

Could your business not only survive, but thrive, if you eliminated all external marketing efforts?

This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals.

Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the selling for her.

As a result, her 100% referral based business is thriving and pays out tens of thousands of dollars annually to their partners.

With a simple referral deck, high-value referral partners, and an invitation-only referral program, she’s showing us why business isn’t one size fits all and that in her case, the best marketing strategy for her business might just be no marketing at all.

Connect with Jessica:

Link mentioned in this episode:

Referral Case Study: https://link.chtbl.com/0S-dsD4W

Episodes with wealth advisor, Kaitlyn Carlson:

This Wealth Advisor’s Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt
How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx
[Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue: https://podcasts.apple.com/us/podcast/q2-2023-income-report-our-lowest-ad-spend-in-years/id1470966370?i=1000622897242
[Q3 2023 Income Report] What Did Taking A Month Off Do To The Business Bottom Line?: https://link.chtbl.com/b1mfYwOo

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

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290. Debriefing 3 Consecutive Million Dollar Years (Offers, Profits & Lessons) Mar 17, 2025

Show notes

What does it really take to make a million dollars, three years in a row?

Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief each of her three million dollar years, including how the offers, team structure, expenses, and profit margins varied between years 1, 2, and 3. Plus, Dielle gets honest about the lessons only business owners who’ve reached this rare 2% revenue milestone have the hindsight to share.

Connect with Dielle:

https://diellecharon.com
IG: @diellecharon
Listen to Dielle's last episode: https://link.chtbl.com/Q4fO-vVp

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

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Bonus: Turn Podcast Guesting Opportunities Into $10K PayDays Mar 12, 2025

Show notes

Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System” to turn each podcast feature into $10K+ paydays. Go beyond the conversation and approach future interviews with a conversion mindset!

Connect with Beth:

IG: @bethnydick

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

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289. How a Meme Account Generated $55K In 90 Days For This Coaching Business Mar 10, 2025

Show notes

The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan.

Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads.

With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend.

Here’s how she did it.

Connect with Catalina:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.

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