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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

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    Copyright: © Creator Science 2022

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    Latest Episodes:
    #84: 11 Lessons Learned in 2021 Dec 21, 2021
    Show notes

    I think we can all agree that any yearis a step up from the year that was 2020...but I have to say, 2021 was better than I could've imagined.

    I won't focus on my own results too much, but I made some big moves this year that have really paid off in a big way. First, I joined Pat Flynn and the SPI time when Unreal Collective was acquired.

    That was a scary decision to make, and it wasn't easy to make either! But it was absolutely the right call for a few reasons:

    • I had the opportunity to lead the Community Experience team.
    • It gave Unreal members the opportunity to join an even better membership (for free)
    • I worked alongside an amazing team and saw how a creator business at scale operates.
    • It allowed me to focus on the non-service-related aspects of my own content business.

    As a result, my overall business income increased nearly 50% this year. And while my 2020 income was nearly 70% service-based, less than 2% of my 2021 income was service-based.

    It's been an amazing year, and I feel so fortunate. The business is in a place now where I can truly be intentional about what I create, who I partner with, where I invest my energy, and more. And YOU have had a big part in that.

    But I want to highlight some of the other lessons I've learned this year that I think can serve you in your life as a creator too.

    Subscribe to my newsletter

    Twitter thread on why community is hard

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → What we’ve learned in our first year on YouTube

    ***

    WHEN YOU'RE READY

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #83: Joe Skinner – How to turn short interviews into structured, high-production podcast episodes Dec 14, 2021
    Show notes

    Joe Skinner is the host and founding producer of American Masters: Creative Spark.

    American Masters: Creative Spark is a Webby-winning arts and culture podcast that explores what makes a master. Following the model of the signature PBS biography series, American Masters: Creative Spark celebrates diverse artists and cultural icons who represent a wide range of disciplines, from music and comedy to poetry and film.

    As Digital Lead for the award-winning national PBS documentary series "American Masters," Joe oversees digital content and strategy for the brand. This includes the production of original digital-forward culture and arts video series', audio series', as well as general content and engagement strategy for the "American Masters" PBS.org website and across all branded social accounts.

    In this episode, we talk about Joe’s experience with audio, video, and even photography, how he prepares for interviews, we compare notes on producing a narrative-interview podcast, and Joe explains how good storytelling comes from finding the elements of humanity and common ground with his interview subjects.

    Subscribe to American Masters: Creative Spark

    Learn more about American Masters

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #143: Guy Raz

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #82: Michael Bungay Stanier – How to Begin Setting a Worthy Goal Dec 07, 2021
    Show notes

    Michael Bungay Stanier has written books that have sold about a million copies all told, including The Coaching Habit, a self-published book that’s become the best-selling book on coaching this century. He was a Rhodes Scholar, and he founded a training and development company, Box of Crayons, that has taught coaching skills to hundreds of thousands of people around the world.

    His new book How to Begin: Start Doing Something that Matters will help you find, define and start your own Worthy Goal.

    In this episode, we talk about Michael’s career as an author what makes a worthy goal, how to clear space for your worthy goals, and why striving for simplicity helps you be more effective.

    Pre-order How To Begin

    Learn more about Michael Bungay Stanier

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #120: Derek Sivers

    ***

    WHEN YOU'RE READY

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    CONNECT

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    SPONSORS

    💼 View all sponsors and offers

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    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #81: Jay-Talking about Speaking with Jay Acunzo Nov 30, 2021
    Show notes

    Jay Acunzo is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He currently hosts two podcasts. One is called 3 Clips, which was recently acquired by a podcasting platform called Castos, and the other is called Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most.

    I recently reached out to Jay to ask him questions about speaking, and we decided to turn that conversation into a podcast episode to help others too.

    I’m calling this “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less so an interview, and more so a conversation between two creators in the trenches of building their businesses.

    In this episode of Jay Talking, we talk about speaking, the differences between a keynote and a breakout, how to land gigs, how to prepare for gigs, and some actual next steps I could take if I wanted to become a keynote like my friend Jay.

    Follow Jay Acunzo on twitter

    Check out Jay Acunzo's website

    Subscribe to Unthinkable

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #98: Jay Acunzo

    ***

    WHEN YOU'RE READY

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    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Unveiling Our New Cover Art! Nov 23, 2021
    Show notes

    I'm thrilled to share the new Creative Elements cover artwork with you.

    Thanks to Johnny Ropple of Brave Little Beast for the new artwork!

    Follow Emily Clouse on Instagram

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

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    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

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    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #80: Lauren Hom – How turning your work into play turns into my clients and more opportunities Nov 16, 2021
    Show notes

    Lauren Hom is a designer and hand lettering artist based in Detroit (formerly New York & Los Angeles).

    Lauren is known for her bright color palettes and playful letterforms. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the Webby Awards.

    Lauren is also the author of the popular blog and book Daily Dishonesty. She finds that she's happiest when creating; so, when she's not working, you can find her baking yummy things, selling your ex-boyfriend's tears, or putting bread on her head.

    In this episode, we talk about Lauren’s experience getting (and leaving) her dream job, what she took away from her time at an ad agency, how she grew her Instagram account to 250,000 followers, and why her instinct to bring play into her work has helped her find new clients and new opportunity.

    Visit Lauren Hom's website

    Follow Lauren Hom on Instagram

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #13: Cat Coquillette

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

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    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #79: Dru Riley – 45,000+ email subscribers in less than 2 years Nov 09, 2021
    Show notes

    Dru Riley is the creator of Trends.vc, which has more than 45,000 subscribers and 1,000 Pro members.

    With each Trends report, Dru focuses on one core idea or movement. He dives into the history of that idea, why it matters, who the major players in that industry are, the relevant tools and platforms, predictions, opportunities, risks, key lessons, and even some of the opposing viewpoints as to why that idea is bogus.

    Trends also has a Pro subscription that goes deeper into each of those areas and includes other forms of media, a community, and more.

    In this episode, we talk about Dru’s mini-retirement, why he decided to build Trends, how he thinks about pricing and monetization, what makes a good online community, and why Being Concise has helped along the way.

    Subscribe to Trends.vc

    Learn more about Dru Riley

    Follow Dru Riley on Twitter

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #87: Dan Runcie

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

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    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #78: Marie Poulin – Earning $40,000 per month as a course creator Nov 02, 2021
    Show notes

    Marie Poulin is the creator of Notion Mastery. Marie helps ambitious business owners design their life and business systems, so they can make space for growth.

    Notion is one of her favorite tools for making your goals visible and taking action on your ideas, and she loves showing folks how to use it to Supercharge their productivity.

    Marie educates people on how to use Notion on YouTube and through Notion Mastery, her 12-month, semi-guided learning journey. She provides video instruction and all kinds of templates as a starting point, which she pairs with weekly live office hours, an online community, live demos, coaching hot seats, and even some additional workshops.

    In this episode, we talk about Marie’s transition from agency job to full-time freelance, her discovery of online education, her foray into creating a software product, the origins of Notion Mastery, and why her inconsistency hasn’t slowed her down one bit.

    Learn more about Notion Mastery

    Enroll in Notion Mastery (affiliate)

    Follow Marie Poulin on Twitter

    Follow Marie Poulin on Youtube

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #102: Tiago Forte

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #77: Andy J. Pizza – Writing with pictures and developing your taste Oct 26, 2021
    Show notes

    Andy J. Pizza is an illustrator.

    Sometimes he uses pictures. Like in his kid’s books, comics, and client work for the likes of The New York Times, Apple, or Nickelodeon.

    Sometimes he uses words. Like when he’s making his podcast Creative Pep Talk. CPT consists of monologues on building a thriving creative practice and conversations with creative powerhouses like Joseph Gordon-Levitt, Abbi Jacobson, and Morgan Harper Nichols.

    His favorite way to illustrate ideas is with analogies and stories on stage. Andy’s style of public speaking is one part TED Talk, one part one-man show — with a sprinkle of stand-up comedy.

    In this episode, we talk about creative taste and intuition, watching the tape, playing your hits, creative habits, and why he’s more focused on storytelling than ever before.

    Andy J. Pizza's new course on Skillshare (Free Trial)

    Follow Andy J. Pizza on Instagram

    Follow Andy J. Pizza on Twitter

    Subscribe to Creative Pep Talk

    Visit Andy J. Pizza's website

    Unmaking the Myth Series with Skillshare on YouTube

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #153: Tina Roth Eisenberg

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

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    CONNECT

    🐦 Connect on Twitter

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    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #76: Andrew Warner – How to be a better conversationalist with the host of 2,000+ interviews Oct 19, 2021
    Show notes

    Andrew Warner is the founder of Mixergy and host of the Startup Stories Podcast by Mixergy, where he uncovers the secrets of the world’s best founders. Over the course of 2,000+ episodes, Andrew has interviewed everyone from Barbara Corcoran, to Gary Vee, to the founders of Airbnb.

    He's also the author of Stop Asking Questions: How to Lead High-Impact Interviews And Learn Anything from Anyone.

    After building two startups of his own—one successful and one failed—Andrew started Mixergy as a way to learn from other entrepreneurs. Today, Mixergy is a place where successful people teach ambitious upstarts through interviews, courses, masterclasses, and events.

    So in this episode, we talk about why Andrew became fascinated with learning from others, feeling starstruck as an interviewer, small ways YOU can become a better conversationalist, and how his persistence has helped him through the challenges of building a podcast and writing this book.

    Learn more about Mixergy

    Order Stop Asking Questions

    Follow Andrew on Twitter

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #143: Guy Raz

    ***

    WHEN YOU'RE READY

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    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


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