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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

    Advertise

    Copyright: © Creator Science 2022

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    Latest Episodes:
    #91: Mariah Sinclair – How the "Queen of Cozy" began designing covers for cozy mystery novels Feb 15, 2022
    Show notes

    Mariah Sinclair is an award-winning designer. During most of her career, she worked for advertising agencies as a designer and digital marketer serving Fortune 500 companies and the City of Los Angeles. Then she designed her first book cover in 2001. Now known as the “Queen of Cozy,” Mariah’s clients regularly dominate the top of the cozy mystery charts on Amazon.

    Today, Mariah sometimes designs hundreds of pre-made covers and lists them for sale at once, earning thousands of dollars within minutes (and sometimes crashing her website in the process).

    In this episode, we talk about her first book cover design in 2001 and why it took 14 years to design her second how self-published authors earn their living, the role a book cover plays in the success of a book, how she built up her own clientele, and why always chasing a new Challenge wasn’t always a positive experience.

    Learn more about Mariah Sinclair

    See some of Mariah Sinclair's pre-made covers

    Follow Jay on Twitter

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    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #176: April Dunford

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    [BONUS] Creative Independence on The Accidental Creative Feb 10, 2022
    Show notes

    Last week I was featured on The Accidental Creative, a podcast hosted by Todd Henry since 2005. It’s one of the most influential and important podcasts out there for creative professionals, and I was honored to be a guest. And it’s great for the show too – I’m sure a lot of new listeners found Creative Elements by listening to that episode.

    In this episode we talk a lot about Creative Independence – a topic I care a lot about and think YOU will too. We all seem to strive for financial independence...but I think creative independence is an even more important goal for a lot of us, and I think you’ll see why.

    Subscribe to the Accidental Creative

    Episode #85 with Todd Henry

    Follow Jay on Twitter

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    Full transcript and show notes

    ***

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    #90: Wes Kao – Should you teach a cohort-based course? Feb 08, 2022
    Show notes

    Wes Kao is co-founder of Maven, the first platform for cohort-based courses. Maven helps creators build a cohort-based course and deliver an incredible student experience at scale.

    She helped build cohort-based courses for Outlier.org (from the co-founder of MasterClass), David Perell’s Write of Passage, Tiago Forte’s Build a Second Brain, Section4/Professor Scott Galloway, and Morning Brew.

    Previously, Wes was the co-founder of the altMBA. Under her leadership, the altMBA grew from zero to 550 cities in 45 countries in three years. She designed the altMBA's beloved coaching system, grew the global community, built the marketing engine, and built a team of 40 people to support rapid scaling.

    In this episode, we talk about Wes’s early experiences building cohort-based courses, how you can decide whether teaching a CBC is right for you, the frameworks you can use to design your course curriculum, and why Rigorous Thinking helps her to build quickly without wasting time on failed experiments.

    Learn more about Wes Kao

    Learn more about Maven

    Wes's piece on Spiky Points of View

    Follow Wes on Twitter

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    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #121: Bryan Harris

    ***

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    [REPLAY] #41: Tim Urban – Why the author of Wait But Why focuses on quality over consistency Feb 01, 2022
    Show notes

    Tim Urban is the writer of the blog Wait But Why. Tim writes about topics including artificial intelligence, brain-computer interfaces, alien life, the size of the universe, and more.

    His articles are often tens of thousands of words – the length of finished novels. The success of his blog has garnered millions of unique page views, thousands of patrons and famous fans like Elon Musk.

    In this episode we talk about the beginning of Wait But Why, his research and writing process, how Tim thinks about A+ work, and why he loves the struggle of writing online.

    Learn more about Wait But Why

    Follow Tim Urban on Twitter

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    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #2: James Clear

    ***

    WHEN YOU'RE READY

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    #89: Hrishikesh Hirway – From full-time musician to Song Exploder and back again Jan 25, 2022
    Show notes

    Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.”

    As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, his project with Lakeith Stanfield.

    Fast Company named him one of the Most Creative People in Business in 2021. He serves the Library of Congress as an advisor on digital strategy. He gave a TED Talk on how to listen to people to connect more deeply with them and their stories.

    In this episode, we talk about Hrishikesh’s journey as a musician, the disappointing album that led to starting Song Exploder, how he landed a series on Netflix, and how his Willfulness helped him rediscover his passion for creating his own music.

    Learn more about Hrishikesh Hirway

    Learn more about Song Exploder

    Listen to Hrishikesh's new music

    Follow Jay on Twitter

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    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #143: Guy Raz

    ***

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    #88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K Jan 18, 2022
    Show notes

    Tori Dunlap is a nationally-recognized millennial money and career expert. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over 800,000 women negotiate salaries, pay off debt, build savings, and invest.

    A Plutus award winner, her work has been featured on Good Morning America, the Today Show, the New York Times, TIME, PEOPLE, New York Magazine, Forbes, CNBC, and more.

    In this episode, we talk about Tori’s start as a creator, what she’s learned about what works on TikTok, her best advice for getting featured in major publications, and why Service is at the core of Tori’s winning content strategy.

    Learn more about Her First $100K

    Follow Tori on Instagram

    Follow Tori on TikTok

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    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #132: Natalie Ellis

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #87: Dan Runcie – From business school to music industry insider by covering the business of hip hop Jan 11, 2022
    Show notes

    Dan Runcie is the founder of Trapital, a media company covering the business of hip hop.

    Trapital has been featured in The New York Times, Wall Street Journal, BBC World News, NPR All Things Considered, CNBC, and many more publications, with more than 13,000 subscribers.

    And 35% of the audience works in the music industry at companies like Universal Music Group, Sony Music, Warner Music Group, Live Nation, 300, Roc Nation, eOne, ASCAP, UnitedMasters, and more.

    In this episode, we talk about Dan’s pathway into writing the Trapital newsletter, why he shut down a successful paid version of his newsletter to focus on monetizing through consulting, what the subjects of his writing have to say about it, and why Focus has helped him quickly create a name for himself despite being an industry outsider.

    Learn more about Trapital

    Follow Dan on Twitter

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    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #79: Dru Riley

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [BONUS] Resonance Revisited with Jay Acunzo on Unthinkable Jan 06, 2022
    Show notes

    I recently started a mini-series of episodes on the show called Jay-Talking with my friend Jay Acunzo. Those episodes are intended to be a little more raw and really feel more like you are a fly on the wall listening to a conversation between the two of us.

    Well, Jay recently had me on HIS show, Unthinkable, to continue the Jay-Talking series.

    We are talking about one of his favorite topics, the idea of Resonance. As Jay likes to say, marketing isn't about who arrives, it’s about who stays.

    We chatted about Resonance and how he can talk about that topic in a way that resonates with guys like me who may NOT yet be focused as much as resonance as we are on reach or revenue.

    It’s a fun conversation, and so I’m going to share the episode in it’s entirety today on the feed.

    Subscribe to Unthinkable

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #86: Mitch Long AKA OG Pickle – Building brands for influencers and becoming a professional streamer Jan 04, 2022
    Show notes

    Mitch Long (also known as OG Pickle) is a professional streamer, Twitch Partner, and PUBG Partner.

    PUBG Partners have an average concurrent viewership of 150 + on Twitch or 50,000+ subscribers on YouTube and they broadcast at least 3 times per week.

    That’s a high bar – and being a Twitch Partner has a high bar too. Within a 30 day period, you must stream for 25 hours, Stream on 12 different days, and average 75 concurrent viewers.

    Mitch also played a major part in the development of the Maverick brand with Logan Paul and other influencer brands as well.

    In this episode, we talk about Mitch’s experience building brands for influencers, the opportunity for creators today to sell merch, how Mitch found initial traction on Twitch, and how Networking played a role in his success.

    Follow OG Pickle on Twitch

    Follow OG Pickle on Twitter

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #53: Bijan Stephen

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #85: Todd Henry – Practices to help you be more creative on-demand Dec 28, 2021
    Show notes

    Todd Henry is the author of five books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code. His books have been translated into more than a dozen languages.

    He’s the host of The Accidental Creative podcast, which has more than 10 million downloads.

    And he’s built one heck of a reputation as an international speaker as well, keynoting more than 30 events per year at times.

    In this episode, we talk about how you can become more creative on-demand, honing your intuition, why vine keepers destroy perfectly good grapes, Todd’s Idea Factory, and why Deadlines make his whole creative business run.

    Subscribe to Accidental Creative

    Learn more about Todd Henry

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #2: James Clear

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


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