Creator Science with Jay Clouse

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#98: Jay-Talking about Memberships with Jay Acunzo Apr 12, 2022

Show notes

Over the last month, Jay Acunzo and I have both launched our own membership programs. And while we were in the thick of designing and launching those programs, we thought it would be a good idea to record a podcast about it.

This episode is part of “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less of an interview, and more of a conversation between two creators in the trenches of building their businesses.

Jay is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He hosts Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most.

In this episode of Jay Talking, we talk about how we structured our membership programs, the difference between creators following a Tesla vs. a Toyota model, the psychology of pricing a membership, how I presold access to the Creative Companion Club, and the uncertainties we didn’t let hold us back.

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#97: Dickie Bush Returns! – Jumping ship from full-time job to full-time creator Apr 05, 2022

Show notes

Dickie Bush is the creator of Ship 30 for 30, a cohort-based course and community of people developing a writing habit in 30 days.

He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally.

Since our first interview, Dickie has grown his Twitter following from 10,000 to more than 175,000 at the time of publishing. He's also now served 4,000 students through Ship 30 for 30.

In this episode, we talk about Dickie’s wild year of growth, the evolution of the Ship 30 for 30 student experience, Dickie’s underrated growth technique, and why adding his new software product Typeshare is adding to their business Flywheel.

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[REPLAY] #51: Dickie Bush – Building an audience, product, and community in less than one year Apr 04, 2022

Show notes

Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days.

In this episode we talk about Dickie’s humble newsletter beginnings, his experimentation with Twitter, the growth of Ship 30 for 30, and why listening to feedback loops has helped him turn the flywheel of growth so quickly.

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#96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit Mar 29, 2022

Show notes

Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.

Prior to ConvertKit, Nathan made over $150,000 from self-published books in less than one year. His book Authority is still often referenced within the creator community.

In this episode, we talk about Nathan’s wild year of selling ebooks, trends he’s seeing among creators today, a crucial business model decision every creator should make, and why his relentlessness helped make his decision to double down on ConvertKit look very smart in retrospect.

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#95: Josh Hall – from freelance web design to professional creator earning $300K/year Mar 22, 2022

Show notes

Josh Hall is a YouTuber, course creator, and web design coach specializing in WordPress and Divi. Josh helps people build and scale 6-figure, work-from-home web design businesses.

He's created nine web design courses as well as a membership, Josh's Web Design Club. On his YouTube channel, he posts videos about the business of web design, the tools he uses, the video interviews of his podcast, and live stream Q&A sessions.

In this episode, we talk about Josh’s evolution from underpricing clients to selling his agency, why he began creating on YouTube, how his first course launch netted nearly $10,000, and how one Opportunity to guest post on a blog ultimately led him down the path to professional creator.

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[REPLAY] #8: Adam Turla –Going on tour, building a fanbase, launching albums through kickstarter, and playing cave shows Mar 15, 2022

Show notes

Adam Turla is the guitarist, lead singer, and founding member of Murder By Death, a five-piece band from Louisville, Kentucky. They have a unique sound that's somewhere between folk, rock, and spooky western. Even more unique is their cult-like following that has supported them for the last 20 years. In this episode, we’re talking about how Murder By Death has built such a loyal following. We talk about the early days on tour, how they accidentally got lumped in with the Emo movement, why they use Kickstarter, and how Gratitude has allowed them to keep this band going now, 20 years later.

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#94: Ann Handley – How to make your voice a differentiator in your work Mar 08, 2022

Show notes

Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media.

In this episode, we’re exploring how Ann got into writing, how Ann thinks about the audience she is writing to, her unique metric for measuring the success of her newsletter, and how you can find and hone your own unique voice.

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#93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)! Mar 01, 2022

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Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries.

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.

Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.

In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.

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#92: Cathryn Lavery – From Kickstarter to global 8-figure e-commerce business Feb 22, 2022

Show notes

Cathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she's designed, launched and sold over $32 Million in consumer products.

Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We’re funded solely through the investments made by thousands of customers who have used our products to change their lives.

In this episode, we talk about Cathryn’s first business as a 13-year old, her New York architecture job that put her back on the path to entrepreneurship, what’s changed for Kickstarter products and e-commerce businesses today, and why keeping Best as the Standard for her work has helped her find success in e-commerce.

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