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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

    Advertise

    Copyright: © Creator Science 2022

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    Latest Episodes:
    #112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel Aug 09, 2022
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive. His main YouTube channel has nearly 2.5 million subscribers and more than 160 million views!

    In 2020, Thomas began producing a lot of content about how to use Notion, a popular project management and note-taking software. But instead of publishing those videos on his existing channel, Thomas created a SECOND channel called Thomas Frank Explains, which itself already has nearly 80K subscribers and almost 3 million views.

    So in this episode, we talk about Thomas’s YouTube journey, why he built a second channel for his Notion content, how he’s thinking about short-form video like Shorts, and how intentional he is about all of the details that go into building his business.

    Full transcript and show notes

    Learn more about Thomas Frank

    Subscribe to Thomas Frank on YouTube

    Subscribe to Thomas Frank Explains on YouTube

    Follow Thomas Frank on Twitter / Instagram

    ***

    TIMESTAMPS

    00:17 - Today’s guest

    01:01 - When Thomas took YouTube seriously

    01:49 - Thomas’s early inspiration

    02:38 - What we learn today

    03:39 - YouTube vs Wistia

    05:27 - Why don’t Thomas’s old videos suck?

    06:36 - The “true” start of Thomas Frank

    07:14 - Using Reddit to grow on YouTube

    08:23 - Thomas goes viral

    10:26 - What changed after the viral video?

    11:41 - How Thomas was making money to focus on YouTube

    12:32 - Thomas didn’t turn on AdSense until 100k subs

    15:40 - Creator self-doubt

    16:53 - Thomas’s approach to criticism

    18:09 - What took 2200 subs to 2.5 million

    19:25 - Importance of platform discoverability

    21:35 - YouTube podcasts

    22:15 - How does Thomas think about his business today?

    23:13 - The Notion Arc

    26:18 - AdSense + Brand Deals vs Direct Monetization

    31:18 - Why make a second YouTube channel?

    32:58 - What’s the plan for the main channel?

    34:41 - How does the YouTube algorithm work?

    36:50 - How to think about short form video

    39:20 - Looking at content through the “Jobs to be done” framework

    41:39 - Why Thomas makes everything FREE

    45:45 - Thomas’s skillshare hack

    48:50 - Team Thomas Frank

    51:15 - Every creator should hire an editor sooner

    52:20 - Art vs Ego

    53:19 - What is currently frustrating Thomas Frank?

    ***

    RECOMMENDED NEXT EPISODE

    → #183: Thomas Frank

    ***

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    #111: Chris Do – From running a multimillion dollar design agency to becoming a multimillion dollar creator Aug 02, 2022
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Chris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games.

    Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

    In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people.

    Full transcript and show notes

    Learn more about Blind

    Learn more about the Futur

    Subscribe to The Futur on YouTube

    Follow Chris Do on Twitter / Instagram / TikTok / LinkedIn

    ***

    TIMESTAMPS

    00:14 - Today’s guest

    01:01 - Chris took on a challenge

    02:25 - A traditional path wasn’t for Chris

    04:25 - What we learn today

    05:07 - Chris’s start in the design world

    05:59 - Honing your craft vs business development

    06:51 - When Chris started to find success

    07:21 - The importance of consistency and relationships

    09:29 - Concept of “trading up”

    11:15 - How you work with BIG clients

    14:40 - Is there any risk to spec work?

    18:28 - Chris’s transition from Blind to The Futur

    22:04 - Blind’s business model during the transition

    22:56 - The painful part of business

    23:45 - What was driving the shift towards content?

    26:50 - The plan for Blind employees

    27:27 - Difference between YouTube and commercial work

    28:18 - Cultural redefinition at Blind

    29:46 - Chris’s start in content

    31:25 - Start of The Futur

    32:52 - How was The Futur making money?

    33:37 - Chris’s identity crisis

    37:04 - Voice of The Futur

    40:45 - How YOU can make the transition to content

    44:37 - How Ben Stiller found the Severance animator

    45:30 - You’re 2 or 3 people away from who you need to know

    47:21 - The ugly side people don’t talk about

    48:30 - Ask and you shall receive

    49:23 - How to land your dream job

    53:04 - What is Chris struggling with today?

    ***

    RECOMMENDED NEXT EPISODE

    → #121: Bryan Harris

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

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    SAY THANKS

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #110: Polina Marinova Pompliano – How "The Internet's Biographer" writes great profiles Jul 26, 2022
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more.

    The Profile is a paid newsletter. Before Polina was writing The Profile, she wrote for Fortune, USA Today, and CNN. Polina also has nearly 130,000 followers on Twitter and in order to write exceptional profiles, says she read 1.8 million words online last year – the equivalent of 25 books.

    Profiles are a rare breed of writing – and Polina is really good at it. She’s written profiles of Sara Blakely, Elon Musk, Dwayne The Rock Johnson, Dolly Parton, Kris Jenner, and many more.

    In this episode, we talk about the difference between profiles and biographies, the economics behind a paid newsletter, the most effective strategies she’s found for growth, and why the secret to a great profile is found in the Details.

    Full transcript and show notes

    Subscribe to The Profile

    Follow Polina Pompliano on Twitter

    ***

    TIMESTAMPS

    00:12 - New projects

    01:00 - Today’s guest

    01:40 - Polina by the numbers

    03:00 - What we learn today

    03:40 - Why profiles are great

    05:40 - Difference between profiles and biographies

    06:58 - What makes a great profile?

    10:00 - How Polina approaches research

    12:30 - How to tell what matters to someone

    13:00 - How does Polina find time to do research

    15:33 - What if you can’t get primary research?

    16:10 - Response between primary and secondary research

    17:09 - Ever have someone get mad?

    18:35 - Free vs Paid offerings

    19:40 - The Profile metrics

    21:00 - The Profile business model

    24:00 - What it takes to do a paid newsletter

    28:00 - Important factors for growth

    29:16 - Newsletter subscriber behavior

    30:44 - Newsletter pricing

    31:10 - Best methods for newsletter growth

    33:27 - Newsletter cross promos

    36:38 - Free to paid subscriber journey

    39:10 - Name recognition and views

    43:49 - Most difficult part of a newsletter business

    ***

    RECOMMENDED NEXT EPISODE

    → #147: Chenell Basilio

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

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    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email Jul 19, 2022
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

    Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

    In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

    Full transcript and show notes

    Learn more about Justin Welsh

    Get the Content OS

    Get the LinkedIn OS

    Follow Justin Welsh on Twitter / LinkedIn

    ***

    TIMESTAMPS

    00:13 - Catch up

    00:48 - Today’s Guest

    01:16 - Justin Welsh by the numbers

    01:42 - Beginnings of Justin’s writing career

    03:50 - Justin experiences burnout

    04:10 - What we learn in this episode

    05:18 - Early on people didn’t get it

    06:04 - Is LinkedIn a practical place to start writing?

    07:34 - Justin’s early experience writing

    08:45 - Morning routine post blows up

    10:08 - Justin’s starting expectations

    11:51 - Is business a game?

    19:44 - How to make a great LinkedIn Profile

    21:55 - Crafting the perfect LinkedIn headline

    25:30 - The Creator Funnel

    28:14 - Do platforms suppress content with links?

    31:30 - How should people emulate Justin today?

    35:41 - Justin’s approach to social media

    37:33 - Using LinkedIn to grow on Twitter

    40:08 - Using awareness channels to grow

    41:15 - People get weird about sales funnels

    42:35 - Where are creators falling short?

    46:52 - What separates the 5% from the 1%?

    47:48 - When do you decide to make something a product?

    51:32 - Justin’s course structure and production

    54:10 - Does Justin have a team behind him?

    55:10 - Justin gets very real about burnout

    56:55 - Justin’s approach to networking

    ***

    RECOMMENDED NEXT EPISODE

    → #118: Sahil Bloom

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    BIG Announcement: We're on YouTube! Jul 13, 2022
    Show notes

    WATCH

    ▶️ Subscribe to our YouTube channel

    ***

    EPISODE DESCRIPTION

    I wanted to drop into your feed today and share some BIG news with you…

    If you haven’t listened to yesterday’s episode with Justin Moore yet, I wanted to let you know that it just so happens to also be the first video episode of Creative Elements!

    It’s beautiful, I’m so proud of it, and I wanted to tell you a little bit more about it in case you haven’t already given it a look on YouTube.

    Because here’s the thing – I think you’re going to be surprised by the way we’ve built the video show.

    Full transcript and show notes

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #108: Justin Moore – How to get brand deals and why they are underrated Jul 12, 2022
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club!

    Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.

    Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032.

    In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands.

    Full transcript and show notes

    Learn more about Justin Moore

    Subscribe to Justin Moore on YouTube

    Follow Justin Moore on Twitter / Instagram / TikTok

    ***

    TIMESTAMPS

    00:00:16 - Challenges of trying a video show

    00:01:56 - Benefits of doing a video show

    00:02:54 - Justin Moore background

    00:03:20 - Justin's childhood entrepreneurship

    00:04:09 - Justin's early opportunities on YouTube

    00:05:03 - Justin by the numbers

    00:05:52 - What we are learning today

    00:06:36 - Justin's college days and early career

    00:09:34 - Anxiety about life and avoiding disasters by accident

    00:10:34 - The start of AprilAthena7 and AprilJustinTV

    00:11:41 - What was early YouTube like?

    00:14:28 - Very first brand deal

    00:15:18 - What were the first months of posting like?

    00:16:53 - Is grit as necessary today as it was for early Youtubers?

    00:19:02 - TikTok today is YouTube 10 years ago

    00:20:06 - Why should you diversify your income?

    00:26:15 - AdSense + Brand Deals vs Direct Monetization

    00:29:38 - Recent failures + sticking it out

    00:32:47 - Why you need to be getting brand deals

    00:34:54 - How to get a brand deal with 0 followers

    00:46:11 - Teaching new creators business etiquette

    00:47:59 - How do you pitch yourself to brands?

    00:53:55 - Who do I send my pitch to?

    00:56:55 - What's the best 1st step to getting a brand deal?

    00:59:04 - Marketing Rule of 7

    ***

    RECOMMENDED NEXT EPISODE

    → #179: Justin Moore

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

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    CONNECT

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    SPONSORS

    💼 View all sponsors and offers

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    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #107: Chanti Zak – How (and why) you should be using quizzes Jul 05, 2022
    Show notes

    Chanti Zak is a quiz funnel strategist and growth coach for online business owners, change-makers, and brands.

    Chanti has developed quizzes for Jenna Kutcher, Carrie Green, Rick Mulready, John Lee Dumas, Amy Porterfield, and many more. Those quizzes have attracted hundreds of thousands of qualified leads and millions in sales for my clients and students.

    In this episode, we talk about how Chanti got into quiz building, the different types of quizzes you can use, the steps to building your OWN quiz, and how Curiosity doesn’t just serve you but serves your audience as well.

    Learn more about Chanti Zak

    Follow Chanti Zak on Instagram

    Save 15% on Interact (use code ELEMENTS)

    Join the Creative Companion Club

    Subscribe to Creative Companion

    Follow Jay on Twitter / Instagram/ TikTok

    Check out our curated Playlists

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #60: Brennan Dunn

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

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    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #106: Bop-It Inventor Dan Klitsner – How to create and commercialize games Jun 28, 2022
    Show notes

    Dan Klitsner is the inventor of Bop It and more than a dozen different versions of Bop It including Bop It Extreme, Bop It Blast, Bop It Tetris, and even Bratz Bop It. Since 1996, Bop It has sold more than 30 million units worldwide.

    Dan estimates that he's seen hundreds of his game ideas go to market and has given up to 40,000 total concept pitches. And today, Dan has nearly 500,000 followers on TikTok.

    In this episode, we talk about how Dan broke into the world of game creation, how the game industry works, the difference between licensing and selling direct to consumers, and how Dan’s passion for Play is what keeps him going all these years later.

    Follow Dan Klitsner on TikTok

    Join the Creative Companion Club

    Subscribe to Creative Companion

    Follow Jay on Twitter / Instagram/ TikTok

    Check out our curated Playlists

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #40: Matty Benedetto

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

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    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [REPLAY] #21: Matt D'Avella – Freelancing, filmmaking, podcasting, and finding success on YouTube. Jun 21, 2022
    Show notes

    Matt D'Avella is a filmmaker, YouTuber & podcaster that explores what it means to live a good life. Matt directed Minimalism: A Documentary About the Important Things, which was acquired by Netflix in 2016. His YouTube channel has nearly 3 million subscribers, and his videos have been viewed more than 175 million times. In this episode, we talk about his experience creating the Minimalism documentary, managing his creative energy, crafting a good story, and how Experimentation has helped him find success on YouTube.

    Learn more about Matt D'Avella

    Follow Matt D'Avella on Twitter

    Subscribe to Matt D'Avella on YouTube

    Join the Creative Companion Club

    Subscribe to Creative Companion

    Follow Jay on Twitter / Instagram/ TikTok

    Check out our curated Playlists

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #112: Thomas Frank

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

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    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [REPLAY] #102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course Jun 16, 2022
    Show notes

    Tiago Forte is the creator of Building a Second Brain. Tiago has spent more than 10 years researching and personally experimenting with a new way of organizing our digital lives and improving our productivity as creative professionals.

    The Building a Second Brain system is the result of thousands of hours spent teaching, speaking, coaching, and writing about Personal Knowledge Management.

    In this episode, we talk about Tiago’s interest in digital organization, how he came up with the name Building A Second Brain, the course and his email newsletter’s growth over time, and how listening to signals from the market guided him to write the book and start a YouTube channel.

    Follow Tiago Forte on Twitter

    Follow Tiago Forte on YouTube

    Learn more about Building a Second Brain

    Order Building a Second Brain (book)

    Join the Creative Companion Club

    Subscribe to Creative Companion

    Follow Jay on Twitter / Instagram/ TikTok

    Check out our curated Playlists

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #78: Marie Poulin

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

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    ***

    CONNECT

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    ***

    SPONSORS

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    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


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