Creator Science with Jay Clouse

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EPISODE DESCRIPTION

Neville Medhora is the creator of Copywriting Course and SwipeFile.com.

Neville first flexed his copywriting skills by helping Noah Kagan write emails AppSumo, which led to their highest sales days ever. Neville created Copywriting Course in 2012 (then spelled "Kopywriting Kourse") and generated more than $2 million in course sales within two years.

In this episode, you’ll learn how YOU can get better at copywriting, how Copywriting Course has changed over the years, why Neville has leaned more into community, and the opportunities Neville is focusing HIS attention on in 2023.

My interview on Neville's podcast

Learn more about Copywriting Course

Follow Neville on Twitter / YouTube

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TIMESTAMPS

00:00 - Neville Medhora Is The OG Online Copywriter

01:22 - Neville Ran A Rave Dropshipping Company In College

02:14 - Copywriting Lessons From A Convicted Fraudster

03:49 - Neville Grew AppSumo With Noah Kagan

04:30 - Kopywriting Kourse Is Created

05:13 - Who Is Your ACTUAL Target Audience

08:00 - Cliffhangers Are A GREAT Engagement Tactic

09:14 - Why Should People Care About Your Content?

10:39 - The Early Days Of Online Courses

14:21 - The Future Of Online Education

20:59 - The Evolution of Neville’s Online Business

26:09 - How Neville Has Continually Brought In New Customers

27:36 - A URL Change Caused A 400,000 Visits / Month Drop

31:45 - Is Copywriting Harder Now That Consumers Are Smarter?

37:02 - Twitter Is The Best Place To Meet People

40:07 - How To Make Yourself More Consistent

43:42 - Apple Should Make A Social Network

45:13 - My YouTube Strategy

47:10 - Neville’s Biggest Struggles

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→ #35: David Perell

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How to build a great community (my appearance on The Learning Culture Podcast) Nov 29, 2022

Show notes

Recently, I spoke with my friend Andrew Barry on The Learning Culture podcast, and we talked about all things community. If you’ve listened to this show for a while, you know that community is really important to me and also an area where I have a lot of experience – having sold a community in the past and then also working with Pat Flynn and SPI last year.

This episode is super tactical and specific about building community and some of the pitfalls to avoid. If you’re interested in community-building, I think you’ll really like it.

You will learn about:

Uncovering the job to be done for your community.
Why making it peer-to-peer instead of one way is so critical.
Why making the implicit explicit is going to help you define the rules of engagement for your community.
How to increase the surface area of one-on-one connections at a human level with members.
What to do with rockstars and lurkers in your community.
How to create spaces for people and set milestones for members.
How to know when your community is coming to an end and what to do about it.

Want to learn more?

Join The Lab

Curious Lion Learning

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#127: Daniel Murray – Why LinkedIn Company Pages are a HUGE Opportunity Nov 22, 2022

Show notes

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EPISODE DESCRIPTION

Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars.

Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000.

In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt.

Follow The Marketing Millennials on LinkedIn

Subscribe to The Marketing Millennials

Follow Daniel Murray on LinkedIn / Twitter

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TIMESTAMPS

00:00 - Daniel Murray’s Growth Secret

01:32 - Daniel’s Path to Marketing

03:17 - Marketing Operations VS Marketing Automation

05:01 - What ACTUALLY Makes You Successful In Marketing

06:26 - How Marketing Should Be Taught In College

08:06 - Creating A Space To Learn Good Marketing

13:02 - How Should We Think About Company Pages

18:16 - LinkedIn Has Great Organic Reach

20:33 - Company Pages Are Like Meme Pages

23:48 - Why Are People Posting Dark Mode Tweets?

28:48 - Gaining 40,000 Followers PER MONTH

30:52 - Using Other People’s Content To Grow YOUR Following

33:15 - Image VS Text Posts

34:05 - Speak The Language of the Platform

36:55 - What Makes a GREAT Post?

38:27 - Testing What Works For You

***

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→ #188: Richard van der Blom

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#126: Kayse Morris – from government assistance to multimillion dollar membership Nov 15, 2022

Show notes

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EPISODE DESCRIPTION

Kayse Morris is the creator of The CEO Teacher and has helped thousands of other teachers break through the classroom glass ceiling.

Kayse started selling her teaching resources from the kitchen table in 2013 after grappling with a four-year-long stint through deep (and I mean deep) postpartum depression. Today, The CEO Teacher is a multimillion dollar business.

In this episode, you’ll learn how Kayse transitioned from selling digital products to a membership, how to avoid making bad hires, how she manages such a large membership community, and why Kindness is at the core of her business.

Learn more about Kayse Morris

Follow Kayse Morris on Instagram / YouTube

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TIMESTAMPS

00:00 - From Government Assistance to Multi-Million Dollar CEO

01:15 - Kayse Has An Idea

04:40 - The Early Days of Selling Digital Products

07:58 - Kayse Built An Audience On Accident

11:01 - Her Life Changed Forever

12:31 - The Old School Way To Build An Email List

14:11 - Jay and Kayse Talk Music

16:10 - Struggles With Depression After Finding Success

18:17 - Change Your Mindset To Be A Better Boss

20:22 - The Team Behind Kayse Morris

20:36 - What Is An “Integrator”

23:01 - Teachers Are The PERFECT Entrepreneurs

25:31 - How Does Success Change Your Relationship With Money?

30:47 - You HAVE To Know The Customer Journey

32:16 - Don’t Do Memberships Like Kayse Did

34:05 - NEVER Say “Lifetime Access”

37:30 - The CEO Teacher Program Breakdown

41:38 - How To Manage A Community At Scale

44:50 - Become A Master At Launches

***

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→ #105: Daphne Gomez

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Listen to the 10k Creator Podcast

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BONUS: How to reach 10K subscribers and $10K revenue Nov 10, 2022

Show notes

I was recently asked to be a guest coach on a new show called the $10k Creator Podcast. The show follows Daren Smith on his journey to becoming a "10k creator" meaning 10,000 email subscribers and $10,000/mo in revenue. In this episode, I help talk Daren through what I believe his next steps should be.

This is very similar to the calls I host every week inside The Lab! If you want to get this type of support yourself, consider joining us.

Join The Lab

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→ #146: Justin Moore

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#125: Jake Thomas – How to write great YouTube titles Nov 08, 2022

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EPISODE DESCRIPTION

Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.

I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.

In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.

Subscribe to Creator Hooks

Follow Jake Thomas on Twitter

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TIMESTAMPS

00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD

01:20 - DON’T Copy The Biggest YouTubers. Here’s Why

05:13 - How Jake Became OBSESSED With YouTube Titles

08:05 - The SECRET to Finding Patterns In Successful Titles

10:33 - The 3 Clickworthy Emotions You Don’t Know About

14:36 - How A Pro YouTuber ACTUALLY Makes Titles

19:09 - Playing The CRINGEY Game Of YouTube Titles

23:26 - Become A PRO At YouTube Titles

29:25 - Titles Are More Important Than Thumbnails (In Education)

30:54 - A/B Testing Titles For Beginners

37:25 - Is This Chapter Title A Waste Of My Time?

38:26 - How a Title Nerd Curates His Newsletter

42:54 - Make Titles For Humans NOT Algorithms

48:09 - STOP Putting “And” In Your Titles

49:40 - The Art Vs Science of Titles

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RECOMMENDED NEXT EPISODE

→ #193: Jake Thomas

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#124: Nick Gray – The secret to throwing great events (online or IRL) Nov 01, 2022

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EPISODE DESCRIPTION

Nick Gray is the Founder of Museum Hack and author of The 2-Hour Cocktail Party. Nick moved to New York City with very few friends and less-than-stellar social skills. But Nick craved new relationships and exciting opportunities. He started hosting non-traditional parties—a move that opened doors he never could have imagined.

Today, after hosting hundreds of 2-hour parties, he counts business owners, artists, and inspiring teachers among a circle of friends that helped him launch a multimillion-dollar company. Featured in The New York Times and The Wall Street Journal, Nick has been called a host of “culturally significant parties” by New York Magazine.

In this episode, you’ll learn Nick’s four-part framework for hosting great events, how to get out of awkward conversations, how to throw great ONLINE events, and why hosting gatherings is the best way to build powerful relationships.

Learn more about Nick Gray

Get the book

Learn more about throwing parties

Follow Nick Gray on Twitter / Instagram

***

TIMESTAMPS

00:00 - Nick Gray Hosts the BEST Parties You’ve Ever Seen

01:24 - Networking Events Suck

02:23 - What You’ll Learn Today

03:05 - Nick’s Nightmare 1ST Party

04:15 - The BEST Framework For Throwing Parties

05:07 - Why Nametags Are SUPER Important

06:58 - 3 Things That Make An Icebreaker GREAT

11:27 - How To End A Conversation

14:02 - What Is The Perfect Party Size?

17:43 - You Should Make Hosting A Habit

18:22 - Why Hosting Dinner Is Too Complicated

19:02 - Every Party Has a 2 HOUR Time Limit

20:42 - The Irish Goodbye Is Actually GOOD

23:03 - N.I.C.K. Framework Review

23:23 - Make It Easy For Your Guests To Interact

25:08 - How To Transfer These Lessons To ONLINE Events

32:14 - Things That Online Events Do Well

32:51 - How Do You Encourage Chat Interaction?

33:54 - Can the N.I.C.K Framework Work For Online Events?

38:49 - First Steps To Throw Your Own Party

***

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→ #144: Bari Baumgardner

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[REPLAY] #77: Andy J. Pizza [Storytelling] – Writing with pictures and developing your taste Oct 27, 2022

Show notes

Andy J. Pizza is an illustrator.

Sometimes he uses pictures. Like in his kid’s books, comics, and client work for the likes of The New York Times, Apple, or Nickelodeon.

Sometimes he uses words. Like when he’s making his podcast Creative Pep Talk. CPT consists of monologues on building a thriving creative practice and conversations with creative powerhouses like Joseph Gordon-Levitt, Abbi Jacobson, and Morgan Harper Nichols.

His favorite way to illustrate ideas is with analogies and stories on stage. Andy’s style of public speaking is one part TED Talk, one part one-man show — with a sprinkle of stand-up comedy.

In this episode, we talk about creative taste and intuition, watching the tape, playing your hits, creative habits, and why he’s more focused on storytelling than ever before.

Andy J. Pizza's new course on Skillshare (Free Trial)

Follow Andy J. Pizza on Twitter

Subscribe to Creative Pep Talk

Visit Andy J. Pizza's website

Unmaking the Myth Series with Skillshare on YouTube

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→ #153: Tina Roth Eisenberg

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#123: 12 strategies for becoming more consistent Oct 25, 2022

Show notes

Hello my friend! Welcome to a short, audio-only episode of Creative Elements.

First off, we're taking a break from uploading to YouTube this week. So I'll share a little bit behind the scenes for why that is (and why it's scary). Then we'll get into a 12-part framework for how YOU can become more consistent with publishing and hitting deadlines.

This framework was first covered in my newsletter, Creator Science! If you don't already subscribe, I recommend you do below.

Join The Lab

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#122: Pat Flynn and Matt Gartland – Courses, community, and the future of education Oct 18, 2022

Show notes

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EPISODE DESCRIPTION

Pat Flynn is the founder of Smart Passive Income as well as a bestselling author, serial entrepreneur, industry influencer, and startup advisor.

Matt Gartland is the CEO of Smart Passive Income and a servant leader whose greatest joy comes from empowering other leaders, teams, and organizations to achieve their potential through sustainable growth.

Smart Passive Income is a trailblazer in the entrepreneurial space, developing state-of-the-art content, training, and resources to help you launch and grow your online business.

In this episode, you’ll learn how SPI leverages its team, how to make your first hire as a creator, how to create a tiered membership, and why community is the next evolution of online courses.