Creator Science with Jay Clouse

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EPISODE DESCRIPTION

Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions.

Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn.

In this episode, you’ll learn:

How Kevin approaches different social media platforms
How he works with brands as a one-man studio
How he developed an on-camera presence
Why CONTEXT determines whether or not your content may go viral

Follow Kevin on Instagram / Twitter / Facebook / TikTok / YouTube

Kevin's Website

***

TIMESTAMPS

00:00 - Going Viral Isn’t Luck

01:43 - Importance of Patience

06:31 - Stop Motion Films Take A LONG Time

08:57 - Transitioning To Social Media Full Time

11:15 - LinkedIn Is Underrated For Creators

13:16 - How Kevin’s Strategy Evolved Over The Years

17:17 - How Kevin Works With Brands

19:06 - Being A One Man Studio By Design

22:56 - Managing Capacity As A Creator

26:00 - Balancing Commercial Vs Personal Work

28:51 - How To Approach Different Social Media Platforms

30:15 - You Can’t Do The Same Content Forever

32:56 - Developing On Camera Presence

34:31 - Lessons From Working On Feature Films

36:30 - You Don’t Have To Build A Community To Be Successful

37:58 - Kevin’s Stop Motion Course

39:42 - Masterclass On Shareable Content

45:26 - What Is Kevin Struggling With?

***

RECOMMENDED NEXT EPISODE

→ #167: Jenny Hoyos

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BONUS: Creator Debates – Will Podcasts FAIL Without Video? | Jay Clouse vs. Joe Casabona Feb 02, 2023

Show notes

WATCH

▶️ Watch this video on YouTube

***

EPISODE DESCRIPTION

I’m excited to share with you an episode of a new podcast that I’m really excited about – it’s called Creator Debates with Justin Moore.

You may or may not know that Justin and I are pretty good friends – his business is called Creator Wizard and he helps creators find & negotiate your dream sponsorships so that you stop leaving $ on the table. And he’s really, really good at that.

Justin was my guest on Episode #112 of this podcast which was our first-ever VIDEO episode of this show on YouTube. He was gracious enough to be my guinea pig and I returned the favor with his new video show, Creator Debates.

Creator Debates features stupid arguments to help creators make smart decisions. In this episode you’re about to hear, I debate with Joe Casabona on whether podcasters should be focused on leveraging video or not. And as someone who recently made the switch from audio only to video, I’m arguing FOR video.

These guys are good friends, both members of The Lab, and this episode is a lot of fun. So, I’m sharing this episode in full with you today here on the feed. If you enjoy it, subscribe to Creator Debates in your podcast player OR, if you’d rather watch in video, the link is in the show notes.

Subscribe to Creator Debates in audio / video

***

WHEN YOU'RE READY

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🧪 Join The Lab (private membership community)

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#135: Behind the scenes of my first solo YouTube video (our most successful video yet) Jan 31, 2023

Show notes

WATCH

▶️ Watch this video on YouTube

***

EPISODE DESCRIPTION

We released our first-ever solo video on the channel yesterday. And, so far, it's the most successful video on the channel yet.

The video is called, “How I Made $300K in 2022 Without A Big Audience” and I break down the seven major revenue streams in my business. You can watch here it right now.

This is a big moment for the channel not just because it's the FIRST solo video on the channel, but because we actually plan to do a lot of solo videos on the channel this year. YouTube is a big area of focus for me this year, despite currently being my smallest channel.

So in this episode, I want to talk a little bit about our YouTube strategy and why I’m putting so much emphasis on it this year. Not only that, but I’ll share a little behind-the-scenes of making THIS video, what we learned, and how we’re approaching future videos as well.

→ What we've learned in our first year on YouTube

***

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#134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls) Jan 24, 2023

Show notes

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***

EPISODE DESCRIPTION

Mariah Coz is the founder of Fearless CEO.

Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.

In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.

→ #192: I coached Ali Abdaal on building a membership

Follow Mariah on Instagram / Twitter / Facebook

Follow Fearless CEO on Instagram / Website / YouTube

***

TIMESTAMPS

00:00 - Selling WITHOUT Sales Calls

01:35 - Mariah Built Tiny Homes Before It Was Cool

03:00 - Taking In-Person Courses Online

05:30 - When Mariah Decided To Change Everything

08:21 - Organizing Webinars Is Like Being In A Punk Band

11:12 - Burnout Sent Mariah To The Hospital

12:22 - Pivoting To High Ticket Evergreen Sales

16:19 - Low Ticket vs High Ticket

17:23 - Live Launch Vs Evergreen Sales

19:57 - Are Course Prices Declining?

25:44 - Should You Sell High Ticket?

28:05 - What To Do When You’ve Underpriced Yourself

31:22 - How Big Does A Group Course Need To Be?

36:54 - Designing Your Own High Ticket Offer

42:37 - Creating Urgency In Your Offers

45:49 - Selling WITHOUT Making Free Content

***

RECOMMENDED NEXT EPISODE

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Enroll in Build A Beloved Membership

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#133: Behind the scenes: How much I earned (and spent) in December 2022 Jan 17, 2023

Show notes

This week I have a REALLY transparent, audio-only episode of the podcast for you. It’s a peek behind the curtain into The Lab, my private membership community.

The Lab is about 160 creators all experimenting and growing together. It’s genuinely my favorite place on the internet and I’m blown away by the caliber of people who have chosen to join.

Every month in The Lab, I record a 30-minute Retro. This is a solo video where I literally walk through my numbers for the month to show how I’m making money, how I’m spending money, the lessons I’m learning, and the strategy decisions I’m making because of it.

A lot of members tell me it’s one of their favorite parts of membership.

To end the year, I decided to record December’s Retro live with members of The Lab so that they could ask questions as I went along.

So this week on the show, I’m sharing with you the audio of that members-only session. You’ll get to listen in on:

How much money I earned in December (spoiler: it's $40K)
Where that money comes from
How I’m thinking about growth on social media
...and a whole lot more.

I think you’re going to enjoy it. And if you do, I would invite you to consider joining The Lab as a member! I’ve capped the total number of spots at 200 so there are less than 40 spots available right now.

You can join at https://join.creatorscience.com/

You won't regret it!

Join The Lab

***

RECOMMENDED NEXT EPISODE

→ #191: Breaking down my $60,723 product launch

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WHEN YOU'RE READY

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Listen to me interview Arvid Kahl (Episode #101)

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What's underneath brand building for creators Jan 10, 2023

Show notes

I was recently invited on the Bootstrapped Founder podcast, with Arvid Kahl.

I actually interviewed Arvid on Creative Elements back in May 2022 (Episode #101) so it was fun to dive a bit deeper in this second round.

We talk about making a living as a creator, how to choose great names for your projects, and lessons learned the hard way.

You will learn about:

How to develop discipline to fuel creativity
Why executing on public promises creates more audience trust
Why choosing an aligned brand name is so critical
Tips for creating a content backlog so you don’t fall behind
How to refocus when you start comparing yourself to other creators
The 3 core strategies to know BEFORE starting a membership community
Why building an audience is like an insurance policy for creators

Want to learn more?

Enroll in Build A Beloved Membership

Join The Lab

***

RECOMMENDED NEXT EPISODE

→ #101: Arvid Kahl

***

WHEN YOU'RE READY

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🧪 Join The Lab (private membership community)

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#132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today) Jan 03, 2023

Show notes

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***

EPISODE DESCRIPTION

Natalie Ellis is the co-founder and CEO of bossbabe.

bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.

In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.

Follow Natalie on Instagram / YouTube / TikTok

Follow bossbabe on Instagram / Website / YouTube

***

TIMESTAMPS

00:00 - Natalie Ellis Is An Instagram Queen

01:42 - How bossbabe Grew So Fast

05:45 - Personal Brand Vs Separate Entity

07:35 - Qualities Of A Viral Instagram Post

09:31 - Being Relatable Without Being Negative

11:35 - Writing Is At The Core of Creativity

12:44 - Why Choose Instagram?

15:13 - How To Move Followers To Email

17:04 - Craft A Viral Instagram Reel That Converts

20:45 - Do You HAVE To Use Reels?

22:55 - Are Captions And Hashtags Important?

23:28 - In Feed Content Vs Stories

24:26 - Different Eras Of Instagram

26:14 - What Platform Is The Best To Start From Zero?

28:18 - Building A Personal Brand To Support A Company

31:05 - How To Approach Building With A Partner

38:16 - Product Strategy Masterclass For Creators

44:56 - How To Prioritize What You Should Be Doing

46:39 - How Being A New Mom Changed Natalie’s Work

***

RECOMMENDED NEXT EPISODE

→ #88: Tori Dunlap

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#131: Daniel Wall – 1.6M followers on TikTok using this viral framework Dec 27, 2022

Show notes

WATCH

***

EPISODE DESCRIPTION

Daniel Wall has 1.6M followers on TikTok and nearly 800K subscribers on YouTube – all because of his short-form videos highlighting behind-the-scenes stories in music and entertainment.

He's on a mission to inspire and educate the next generation of creators.

In this episode, you’ll learn the most important ingredients to short-form success, Daniel’s framework for making attention-grabbing videos, the full process he goes through to make a video on TikTok, and why he believes storytelling is more important than anything else.

Follow Daniel on TikTok / YouTube / Instagram

***

TIMESTAMPS

00:00 - Daniel Wall Is A Viral Machine

01:35 - Why Daniel's Wall?

03:02 - Creating Just For Fun

04:23 - Improving Your Content Over Time

07:47 - How Daniel Researches For Content Ideas

10:19 - Masterclass On Hooks In Short Form Content

15:37 - Daniels Video Making Process

20:21 - What Your Audience ACTUALLY Cares About

23:39 - CEFL Content Framework

25:13 - Moving Audiences Across Platforms

27:16 - Daniel's Business Model

28:20 - How To Think About TikTok Vs YouTube Shorts

31:01 - Daniel's Transition To Long Form Content

37:51 - How To Get In Touch With Wildly Successful And Busy People

41:22 - Are You Worried About The Transition To Long Form?

***

RECOMMENDED NEXT EPISODE

→ #136: Kevin Parry

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#130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire Dec 20, 2022

Show notes

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***

EPISODE DESCRIPTION

Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.

Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!

In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business.

Learn more about the Color Cube

Learn more about Sarah

Follow Sarah on YouTube / Instagram / Twitter

***

TIMESTAMPS

00:00:00 - She Built An Empire With… Coloring Books?

00:01:22 - The Emergence Of Adult Coloring Books

00:04:05 - The Beginnings Of Sarah’s Business

00:06:22 - What Makes A Good Coloring Book?

00:08:01 - Most People Give Up Too Soon

00:09:24 - Integrating Into New Communities For Your Business

00:15:13 - Using Free Samples To Sell

00:18:22 - The Best Business Advice Sarah Got

00:20:34 - Creators Are Autodidactic

00:23:16 - How To Help People Navigate Your Catalog

00:28:57 - Can You Rely On One GREAT Revenue Stream?

00:30:58 - Pinterest Almost Killed Sarah’s Business

00:38:57 - Sarah Starts A YouTube Channel

00:43:22 - Building Relationships With Your Audience

00:47:15 - How To Manage Operations At Scale

00:49:27 - Working With Your Significant Other

00:54:16 - Making Physical Products Is HARD (The Color Cube)

01:01:16 - Sarah COLD Launched The Color Cube

***

RECOMMENDED NEXT EPISODE

→ #174: Bonnie Christine

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#129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube Dec 13, 2022

Show notes

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***

EPISODE DESCRIPTION

Hayden Hillier-Smith is an industry leader in online editing.

He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of The Editing Podcast, publishing weekly videos about film editing.

In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm.