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Creator Science with Jay Clouse — Business
Creator Science with Jay Clouse

The best creators experiment.

Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

With 300+ episodes, this is growth for creators—down to a science.

Copyright: © Creator Science 2022

Latest Episodes:

#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road Apr 18, 2023

Show notes

EPISODE DESCRIPTION

Matt McGarry is the owner of Growletter, an agency helping some of the biggest newsletters in the world grow. He's helped The Hustle, Codie Sanchez, The Milk Road, and others attract millions of email subscribers.

He also studies the world’s best newsletters, content creators, and media companies and shares their strategies and tactics through his newsletter, called The Newsletter Operator.

He is THE guy to know if you’re focused on building a newsletter and are interested in growing through paid acquisition.

In this episode, you’ll learn:

How paid acquisition works
The costs you can expect
How to run a successful campaign
And how to calculate ROI

Full transcript and show notes

Follow Matt on Twitter / LinkedIn

Subscribe to The Newsletter Operator

***

RECOMMENDED NEXT EPISODE

→ #147: Chenell Basilio

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually) Apr 11, 2023

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business.

When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari.

In this episode, you’ll learn:

How to create a perfect event
The perfect event format
The costs associated with an event
How you can earn revenue outside of ticket sales

Full transcript and show notes

Follow Bari on Instagram / Facebook / YouTube

Bari's Website

***

TIMESTAMPS

00:00 - She Generated $500 MILLION in 2 YEARS

01:32 - Live Events are High Stakes

02:33 - “The Big Why” Exercise

06:54 - How Early Should I Plan for an Event?

09:40 - In-Person Event Costs and Cash Flow

14:26 - Location and Time Cost Differences

16:33 - Travel Considerations

19:58 - Budgeting for Events

22:17 - Be the Authority NOT the Expert

24:46 - The Best Event Length

27:22 - The PERFECT Event Format

31:08 - Events Need a Purpose

36:06 - You Don’t Need Guest Speakers

41:19 - Converting Your Audience for an Event

45:41 - How to Make the Perfect VIRTUAL Event

51:47 - Logistics of Virtual Events

55:13 - How to Limit Audience Distractions

57:06 - The Pressure of Working with Tony Robbins

01:01:23 - Next Steps to Take

***

RECOMMENDED NEXT EPISODE

→ #187: Michael Stelzner

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#143: Guy Raz – The host of How I Built This on what he’s learned from great creators. Apr 04, 2023

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history."

He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour.

All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH.

In this episode, you’ll learn:

What Guy has learned from these Great Creators
The similarities between high-performing artists and high-performing entrepreneurs
The role luck plays in success
The tradeoffs that come with having high ambition

Subscribe to the Great Creators

Full transcript and show notes

Follow Guy on Instagram / LinkedIn /Twitter

***

TIMESTAMPS

00:00 - Talent Is Wildly Overrated

01:38 - Can you Interview Celebrities as Real People?

05:21 - How Guy Gets His Guests to be Genuine

08:41 - Tom Hanks Gets Imposter Syndrome Just Like You

11:33 - Being a “Lone Genius” Is a Myth

17:54 - Taking Risks and Getting Out of Your Comfort Zone

23:20 - What Separates Successful Creators from Others

27:33 - How to Keep Getting Better at Your Craft

33:35 - Similarities Between Artists and Entrepreneurs

35:45 - Is Success Just Luck?

41:00 - The Heavy Cost of Success

44:23 - Being a Lifelong Learner

***

RECOMMENDED NEXT EPISODE

→ #89: Hrishikesh Hirway

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#142: Creative Elements is now Creator Science! Here’s why I’m rebranding. Mar 28, 2023

Show notes

Hello my friend! I have some BIG news to share with you today. This podcast has a new name! This show is no longer named Creative Elements. Moving forward, this show will be named Creator Science. Don’t worry, there’s nothing YOU need to do – it’s the same RSS feed that you’re already subscribed to. You’ll just see it pop up under the name “Creator Science” instead of Creative Elements and you’ll notice some slight differences in the new artwork.

Rebrands are really hard. But I have two mantras for 2023:

1.) Simplification

2.) Ripping off the band-aid

I’m on a mission to simplify my business and any time I can do that, even if it’s scary, difficult, or painful, I’m going to rip off the band-aid and make that change.

So in this episode, I’m going to talk about why I’m renaming the podcast to Creator Science.

Links for more:

• My conversation with Arvid Kahl

• My essay on rebranding my newsletter

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #168: Alexandra Watkins

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

[GREATEST HITS] #93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)! Mar 21, 2023

Show notes

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries.

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.

Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.

In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.

Subscribe to Contrarian Thinking

Follow Codie Sanchez on Instagram

Follow Codie Sanchez on Twitter

Follow Codie Sanchez on TikTok

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #170: Nick Huber

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#141: Sean Cannell – How YouTube is changing and what works in 2023 Mar 14, 2023

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Sean Cannell is the founder of Think Media and the author of YouTube Secrets.

Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.

Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing.

In this episode you’ll learn:

What types of videos are doing well on YouTube today
What metrics you should be paying attention to
Sean’s Perfect Video recipe
The video opportunity on social media INCLUDING Twitter

Full transcript and show notes

Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website

Think Media YouTube

The Think Media Podcast / YouTube

YouTube Secrets Book

***

TIMESTAMPS

00:00 - Is it too Late to Start on YouTube?

01:24 - What Video Length Performs Best?

05:01 - How Growing on YouTube Has Changed Recently

10:10 - The Ground Floor Opportunity for Creators

16:05 - Browse Traffic Vs Search Traffic

19:49 - Researching for Video Ideas

24:22 - How the Suggested Algorithm Works

31:22 - Sean’s Recipe for PERFECT Videos

39:08 - Video Opportunities on Twitter

45:06 - Facebook and Instagram Reels

***

RECOMMENDED NEXT EPISODE

→ #129: Hayden Hillier-Smith

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#140: Maurizio Leo – the sourdough bread blogger who became an overnight success Mar 07, 2023

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.

Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.

Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!

In this episode, you’ll learn:

How to be patient with what you’re creating
Why Maurizio responds to every email he receives
How he makes money from a baking blog
And what he’d do differently to better prepare for his website’s sudden traffic

Full transcript and show notes

Follow Maurizio on Instagram / Youtube / Pinterest

The Perfect Loaf Website / Newsletter / Book

***

TIMESTAMPS

00:00 - Overnight Success Doesn’t Happen Overnight

01:56 - Maurizio’s Slow Beginnings

06:14 - Posting to Nobody for 5 Years

12:11 - Branching Out Into Instagram and YouTube

15:12 - People Start Paying Attention to Maurizio

17:37 - How Maurizio Thinks About SEO

18:46 - Going ALL IN on Content

20:29 - Blowing Up During the Pandemic

24:16 - How to Prepare for Growth

27:39 - Maurizio’s Business Model

31:17 - Chat Vs Forum Based Community Tools

34:24 - The Insane Process of Publishing a Book

40:52 - Preparing for a Book Release

43:50 - Does Email or Instagram Sell Better?

45:09 - What’s Next for Maurizio?

***

RECOMMENDED NEXT EPISODE

→ #148: Kevin Espiritu

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#139: How Brennan Dunn is Designing and Pricing His New Course Product Feb 28, 2023

Show notes

EPISODE DESCRIPTION

Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.

Brennan built Palladio, the tool I used to create my email templates. He co-founded RightMessage, an incredible software for segmenting your email subscribers. And these days, he writes a fantastic blog called Create & Sell where he’s documenting all that he’s learned over the years.

We were talking over email recently and he told me he’s actually creating something new under the Create & Sell brand – a platform that pulls in EVERY course lesson he’s ever made and will create custom learning pathways based on a student intake survey.

This is what he wants to build as a single product offer over the coming months and I REALLY wanted to dig into it with him.

So in this episode, you'll hear a conversation between Brennan and me talking through what that might look like.

We talk about positioning, pricing, marketing, and more.

Full transcript and show notes

Follow Brennan on Twitter

Brennan's Newsletter / RightMessage / Palladio

***

RECOMMENDED NEXT EPISODE

→ #146: Justin Moore

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views Feb 21, 2023

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom.

In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday.

Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020.

In this episode, you’ll learn:

How Chris thinks about the role of HYPE and clickbait
Why Chris worries more about being a “vibe architect” than over-preparing for his interviews
The highest leverage activity he spends his time on to grow his show
How he thinks about the role of video in podcasting

Full transcript and show notes

Follow Chris on Instagram / Twitter / YouTube

Chris's Website / Podcast

***

TIMESTAMPS

00:00 - How Did Chris Williamson Blow Up?

01:33 - Modern Wisdom Podcast Beginnings

04:52 - How Chris Avoids Burnout

08:16 - How Club Promoting Helps Creators

10:18 - Role of Hype and Clickbait in Content

16:16 - Logistics of In Person Episodes

18:10 - In Person VS Remote Interviews

21:46 - Logistics of Posting 3 Episodes Per Week

23:19 - What Does Good Preparation Look Like?

27:24 - How to Build Rapport With Someone Intimidating

31:17 - Chris’s Joe Rogan Experience

35:35 - Working Solo VS With a Partner

38:22 - Why 3 Episodes Per Week?

41:07 - How To Drive New Audio Listeners

42:56 - Where Podcasters Should Focus Their Efforts

47:58 - 6 Tips For Remote Interview Podcasts

52:06 - Clips VS Shorts

***

RECOMMENDED NEXT EPISODE

→ #177: Chris Hutchins

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#137: How I’ve doubled my following on LinkedIn in the last few months Feb 14, 2023

Show notes

This week I have a really actionable, audio-only episode of the podcast for you. For the past several months I've been experimenting with my own growth strategy on LinkedIn and have been paying attention to the current research. As a result, I've doubled my following over the last several months! In this episode, I share how I'm incorporating that research (combined with my own observations) into my current LinkedIn approach.

So, in this episode you'll learn:

• Current LinkedIn algorithm research

• Best time of the day to publish

• Current LinkedIn best practices

• What to AVOID doing (that decreases engagement)

• How I turn tweets or threads into content on LinkedIn

Links mentioned:

• Full Algorithm Research Study by Richard van der Blom

• Follow Richard van der Blom on LinkedIn

• Building LinkedIn newsletter by Tomer Cohen

• Follow Cayman Rojas on LinkedIn

• Connect with me on LinkedIn

Tools mentioned:

• Taplio (free alternative)

• png2pdf.com

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #188: Richard van der Blom

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

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