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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

    Advertise

    Copyright: © Creator Science 2022

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth. Aug 29, 2023
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them.

    Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video.

    So in this episode, you’ll learn

    • How a great video starts
    • The 4-hat writing process to make better videos
    • Tips for finding and hiring a scriptwriter
    • And how to craft the perfect Call to Action to end your videos

    Full transcript and show notes

    George's Website / Script Templates / Newsletter / Twitter / LinkedIn

    ***

    TIMESTAMPS

    (00:00) The Secret Scriptwriter Getting Millions of Views

    (01:20) How to Start a Video

    (05:08) The Biggest Writing Mistake YouTubers Make

    (06:37) Get Full Creative Control of Your Videos

    (09:43) Do This Before You Start Writing

    (12:02) 4-Step Process to Writing the Perfect Script

    (16:42) How to Write to Engage the Audience

    (22:30) Why You Should Hire a Scriptwriter

    (24:33) Where to Find a YouTube Scriptwriter

    (27:36) Crafting the Perfect Call to Action

    ***

    RECOMMENDED NEXT EPISODE

    → #193: Jake Thomas

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #161: Ask Creator Science – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more Aug 22, 2023
    Show notes

    In this episode, we're going to do another listener mailbag.

    Instead of doing a guest interview as I typically do, I'm going to do a question and answer.

    I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam.

    Listen to my recent Mailbag episode

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #169: Q&A with Jay

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned. Aug 15, 2023
    Show notes

    EPISODE DESCRIPTION

    Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their money.

    Tori started on TikTok – or at least that's where she first had her breakthrough. She has two and a half million followers on TikTok, and she has almost a million followers on Instagram.

    Not only has Tory launched a podcast called Financial Feminist since being on the show and has one of the top business shows out there, but she has also launched a book by the same name, Financial Feminist, and it is a New York Times bestseller.

    In this episode, you’ll learn:

    • About her writing the proposal and finding a literary agent
    • Selling and marketing the book
    • Writing the book and the timeline with all of the steps

    Full transcript and show notes

    Tori's Website / Twitter / Instagram / Facebook / LinkedIn / Podcast / Book

    ***

    RECOMMENDED NEXT EPISODE

    → #166: Taylor Lorenz

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #159: Nuseir Yassin – The price of growing Nas Daily to 12 million subscribers Aug 08, 2023
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet.

    He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it.

    Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s living out every YouTuber’s wildest dreams…right?

    So in this episode, you’ll learn:

    • How Nuseir manages outside distractions
    • Why you need to listen to your inner voice
    • The Sniper vs Machine Gun creator philosophy
    • And the actual cost of success

    Full transcript and show notes

    Nuseir's Website

    Follow Nuseir Community / YouTube / LinkedIn / Twitter

    ***

    TIMESTAMPS

    (00:00) YouTube Success Isn’t What You Think

    (01:08) The Cost of Success

    (04:29) Listening to Your Inner Voice vs Outer Voice

    (06:24) Why You Don’t Hit Deadlines

    (10:59) Why You Should be Like Arnold Schwarzenegger

    (14:31) The 3 Things You Can Focus On

    (18:47) Snipers vs Machine Guns

    (21:33) It’s Normal to Feel Like a Failure

    ***

    RECOMMENDED NEXT EPISODE

    → #150: Jamie Rawsthorne

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #158: Kieran Drew – Behind-the-scenes of a $142,000 course launch Aug 01, 2023
    Show notes

    Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well.

    Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers.

    He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course called High Impact Writing.

    In this episode, you’ll learn:

    • The process for creating and launching this course
    • What he would do differently if he were to do it again
    • And all of the other lessons that he learned in launching High Impact Writing

    Full transcript and show notes

    Follow Kieran on Twitter / Newsletter / LinkedIn

    Kieran's Course

    ***

    RECOMMENDED NEXT EPISODE

    → #191: Breaking down my $60,723 product launch

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #157: Phill Agnew - The psychology MrBeast uses to hook you Jul 25, 2023
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Phill Agnew is the host of The Nudge Podcast.

    On his podcast, Phill dives deep into the behavioral science of marketing.

    Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.

    So in this episode you’ll learn:

    • The 3 Psychological Biases MrBeast uses most frequently
    • Why they work
    • And how you can apply them to your own videos

    Full transcript and show notes

    Phill's Website

    Follow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter

    ***

    TIMESTAMPS

    (00:00) The Psychology of MrBeast

    (00:55) How MrBeast Gained Early Traction

    (07:09) Why Giving Away Money Works

    (11:28) Using Costly Signaling WITHOUT Being Wealthy

    (16:50) Why MrBeast Films the Way He Does

    (21:01) Making Content That Stands Out

    (25:10) Other Psychological Hacks MrBeast Uses

    (29:36) Using Nudges Subconsciously

    ***

    RECOMMENDED NEXT EPISODE

    → #162: George Blackman

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [GREATEST HITS] #89: Hrishikesh Hirway – From full-time musician to Song Exploder and back again Jul 18, 2023
    Show notes

    EPISODE DESCRIPTION

    Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.”

    As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, his project with Lakeith Stanfield.

    Fast Company named him one of the Most Creative People in Business in 2021. He serves the Library of Congress as an advisor on digital strategy. He gave a TED Talk on how to listen to people to connect more deeply with them and their stories.

    In this episode, we talk about Hrishikesh’s journey as a musician, the disappointing album that led to starting Song Exploder, how he landed a series on Netflix, and how his Willfulness helped him rediscover his passion for creating his own music.

    Learn more about Hrishikesh Hirway

    Learn more about Song Exploder

    Listen to Hrishikesh's new music

    Full transcript and show notes

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #156: What we’ve learned in our first year on YouTube (feat. our editor, Conor Conaboy) Jul 11, 2023
    Show notes

    This week, the Creator Science YouTube channel turns one year old!

    In the first year, we've uploaded:

    • 35 interviews
    • 2 solo videos
    • 9 clips
    • 79 shorts

    As a result, our channel has:

    • 7,600 subscribers
    • 255,000 views
    • 23,900 hours of watch time
    • $1,008.28 in earnings

    In this episode, my good friend and YouTube editor, Conor Conaboy, joins me to talk a little bit about our experience on YouTube in the last year.

    In this episode, you’ll learn:

    • What we learned in our first year on YouTube
    • The changes we've made along the way
    • How we've improved our packaging
    • The challenges for interview podcasts

    Full transcript and show notes

    Subscribe on YouTube

    Follow Conor on Twitter

    Follow Jonathan on Twitter

    ***

    RECOMMENDED NEXT EPISODE

    → #185: Listener Q&A Part 1

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #155: Ed from Film Booth — The Most Entertaining Educator on YouTube? Jul 04, 2023
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels.

    But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining.

    He's the answer to the question, what if learning wasn't boring?

    So in this episode, you’ll learn:

    • How to use story as a teaching device
    • How bingeable videos can turn first-time watchers into loyal fans
    • Ed’s production process
    • How to make your boring ideas sexy

    Full transcript and show notes

    Ed's Website

    Follow Ed on YouTube / Twitter

    ***

    TIMESTAMPS

    (00:00) The Most Entertaining Educator on YouTube

    (00:44) How to Make Your Ideas Interesting

    (07:19) Packaging Comes First

    (08:39) Intros and Clickbait

    (13:48) Using Story in Your Videos

    (17:34) Using Metaphors

    (19:10) Assuming Audience Knowledge

    (21:31) Bingeable Content Builds Community

    (24:06) Film Booth Production Process

    (28:34) When is a Story Too Long?

    (31:18) How to End a Video

    ***

    RECOMMENDED NEXT EPISODE

    → #164: Jon Youshaei

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #154: Ask Creator Science – starting over, mistakes, delegating, and more Jun 27, 2023
    Show notes

    EPISODE DESCRIPTION

    We're gonna do something a little bit different this week. In this episode, we're gonna slow down. We're gonna make this a little bit more casual, a little bit more of a hangout between me and you.

    Instead of doing a guest interview as I typically do, I'm going to do a question and answer episode.

    I'm going start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, and then finally LinkedIn. I'm going to answer as many questions as I can before I lose steam.

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #180: Q&A with Jay

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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