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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working todayβ€”not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creatorsβ€”down to a science.

    Advertise

    Copyright: Β© Creator Science 2022

    • Apple Podcasts
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    Latest Episodes:
    BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more Oct 31, 2023
    Show notes

    EPISODE DESCRIPTION

    For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145.

    This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today.

    We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to build a paid community, vertical integration for creators, and a whole lot more.

    Newsletter Operator Episode

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #186: Listener Q&A Part 2

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

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    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #169: Ask Creator Science – What to create, when to focus on growth, and what I’m dismantling. Oct 24, 2023
    Show notes

    This week we are back with another listener Q&A.

    I took questions from a lot of different sources this week and will answer as many as I can.

    I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads.

    Listen to my recent Mailbag episode

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #186: Listener Q&A Part 2

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #168: Alexandra Watkins – How to invent a GREAT brand name. Oct 17, 2023
    Show notes

    Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

    Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

    Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

    In this episode, you’ll learn:

    • The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
    • How important domain names are, including whether .com is important
    • How to get a good .com even if your first choice is taken
    • Whether premium domains are worth it or not
    • And if and when you should consider a rebrand if you're not satisfied with your current name

    Full transcript and show notes

    Alexandra's Book / Website / Facebook / LinkedIn / Twitter

    SMILE and SCRATCH test

    How I rebranded my newsletter

    How I rebranded my podcast

    ***

    RECOMMENDED NEXT EPISODE

    β†’ Creative Elements is now Creator Science

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts) Oct 10, 2023
    Show notes

    WATCH

    ▢️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.

    She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.

    Jenny can figure out how to make it viral.

    So in this episode, you'll learn

    • How to make anything viral
    • How to create the perfect Short
    • The differences in Short form content platforms
    • And a hot take you might not be expecting

    Full transcript and show notes

    Jenny's Website / YouTube / Instagram / TikTok

    ***

    TIMESTAMPS

    (00:00) The YouTuber Who Solved Shorts

    (01:05) How to Make Anything Go Viral

    (02:19) What Makes a Good Short?

    (05:28) Importance of Retention and Rewatchability

    (09:41) Crafting the Perfect 1st Frame Hook

    (12:53) How to Generate Great Ideas

    (16:24) Retention Mechanisms and Viewer Expectations

    (18:34) Relationship Between Short Length and Retention

    (19:50) Jenny’s Shorts Structure

    (24:07) Jenny’s Video Making Process

    (26:13) Finding Your Audience Avatar

    (28:26) Differences Across Short Form Platforms

    (31:13) Transitioning From Shorts to Long Form

    (36:03) Jenny’s YouTube Hot Takes

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #152: Paddy Galloway

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet. Oct 03, 2023
    Show notes

    Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast.

    Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. She even appears in documentaries on Netflix, Hulu, and HBO.

    This week, her first book is available for purchase. It’s called Extremely Online – The Untold Story of Fame, Influence, and Power on the Internet.

    In this episode, you’ll learn:

    • Where influencers came from
    • The rise and fall of platforms like Vine
    • The single most important decision YouTube made
    • And where things may be headed

    Full transcript and show notes

    Taylor's Book / Website / Newsletter / Instagram / Twitter

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #160: Tori Dunlap

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    BONUS: Creator Economy Predictions with John Lee Dumas Sep 28, 2023
    Show notes

    EPISODE DESCRIPTION

    About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host of Entrepreneurs on Fire.

    He has over 4,000 episodes with a 150,000,000 lifetime downloads, and that breaks down to about 2,000,000 listens per month. Earns more than $1,000,000 in annual revenue.

    He and I sat down to talk about where we see the Creator Economy going in 2024. So in this episode, you'll hear JLD and I talking about our predictions for the coming year for creators.

    Follow JLD Website / Instagram / YouTube / Facebook

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #122: Pat Flynn and Matt Gartland

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #165: Announcing one of the biggest projects I’ve ever done. Sep 26, 2023
    Show notes

    In this episode, I am going to discuss the Creator Science Syndicate. I just launched the syndicate to connect you to the companies that you use and love.

    If you're not familiar with the word syndicate, it's an investing term. I'm going to try to give you a crash course in financial education to understand what a syndicate is, if this is new to you, how investing works, and how you can get involved in the Creator Science Syndicate.

    Join the Creator Science Syndicate

    Learn more about Syndicates from Going VC

    Listen to my 2020 interview about syndicates

    Full transcript and show notes

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [GREATEST HITS] #114: Miss Excel – Engineering virality and earning more than $100,000 in a single day Sep 19, 2023
    Show notes

    WATCH

    ▢️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions.

    Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance.

    Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes.

    In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls β€œMessy Action.”

    Full transcript and show notes

    Learn more about Miss Excel Kat Norton

    Follow Kat Norton on TikTok / Instagram

    ***

    TIMESTAMPS

    00:16 - Weird and Wonderful World of TikTok

    00:45 - Kat Norton

    01:14 - The pandemic changed everything

    02:55 - Kat got a $1 million idea

    03:00 - 1st viral TikTok

    03:28 - What we learn today

    04:12 - Beginnings of Miss Excel

    06:44 - Miss Excel becomes a business

    07:30 - Did Kat even use TikTok?

    08:10 - Overcoming limiting beliefs and anxiety

    12:45 - Embracing messy action

    14:35 - Kat’s self-imposed bounds on action

    18:37 - How to exude positive energy

    19:25 - How Kat handled blowing up so quickly

    21:50 - Kat NEVER reached out for press

    22:50 - How does your energy affect your content?

    24:30 - Does Jay smile?

    25:45 - How do you reach a higher version of yourself?

    26:55 - Energy Management is better than Time Management

    30:25 - Jay wants to buy Tony Robbins mini trampoline

    30:37 - Kat on her spiritual journal and seeing Tony Robbins

    33:23 - Kat’s journey to earn $100,000 in a single day

    40:30 - Kat’s tips on going viral

    43:20 - What is a good TikTok posting frequency?

    45:10 - Miss Excel business model

    46:02 - How to make a successful webinar

    48:20 - How to structure time to be more productive

    50:45 - What has Kat struggled with?

    52:31 - What is next for Miss Excel?

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #181: Dr. K

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) Sep 12, 2023
    Show notes

    WATCH

    ▢️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating.

    He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works

    So in this episode, you'll learn

    • The best YouTube advice no one has ever told you
    • The 1st Frame rule
    • How Jon packages his videos
    • And where there is still a massive opportunity for creators to find success

    Full transcript and show notes

    Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community

    ***

    TIMESTAMPS

    (00:00) The Smartest Creator on YouTube

    (01:07) Best YouTube Advice No One Ever Told You

    (04:11) How to Build Your Variety Show

    (08:14) 1st Frame Rule

    (12:28) How to Find Your Niche

    (15:19) Age is ACTUALLY an Advantage on YouTube

    (17:10) The Dr. Mike-ification of YouTube

    (18:26) Jon’s Packaging Process

    (24:20) Why Content Formats are so Important

    (27:12) You Should Start with Shorts

    (28:54) Converting a Shorts Audience to Long Form

    (33:33) The Future of YouTube

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #152: Paddy Galloway

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #163: David Moldawer β€” Diving deep into book publishing with an industry insider Sep 05, 2023
    Show notes

    David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir.

    Today, David is an independent writer and editor with his business Bookitect. David helps authors create bulletproof book proposals.

    In this episode, you’ll learn:

    • Who should write a book
    • When they should write a book
    • Why they should write a book
    • What they should write a book about
    • And how the publishing industry works - from royalties to advances, the auction process, hybrid publishing, self publishing, and more

    Full transcript and show notes

    David's Website / LinkedIn / Newsletter / Instagram

    ***

    RECOMMENDED NEXT EPISODE

    β†’ #182: Noah Kagan

    ***

    WHEN YOU'RE READY

    πŸ“¬ Creator Science Newsletter

    πŸš€ Get CreatorHQ (creator operating system)

    πŸ§ͺ Join The Lab (private membership community)

    πŸ§žβ€β™‚οΈ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    πŸ“Έ Connect on Instagram

    πŸ’Ό Connect on LinkedIn

    πŸ“Ή Subscribe on YouTube

    ***

    SPONSORS

    πŸ’Ό View all sponsors and offers

    ***

    SAY THANKS

    πŸ’œ Leave a review on Apple Podcasts

    🟒 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Previous 1 16 17 18 19 20 38 Next

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