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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

    Advertise

    Copyright: © Creator Science 2022

    • Apple Podcasts
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    Latest Episodes:
    #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage) Apr 02, 2024
    Show notes

    Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.

    He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.

    But he disagrees.

    In this episode you'll learn

    • The nitty gritty of the economics behind events
    • Where things get expensive
    • How to save money
    • And how to make your event feel more like a fine dining experience than a marketplace

    Full transcript and show notes

    Michael's Website / LinkedIn / Twitter / Instagram

    Listen to episode #144 with Bari Baumgardner

    ***

    RECOMMENDED NEXT EPISODE

    → #144: Bari Baumgardner

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #186: Ask Creator Science – Selling without feeling salesy, choosing what products to create, my future plans, and more. Mar 28, 2024
    Show notes

    For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.

    Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.

    But before we get into that, I have a couple of things that I want to tell you. Thing #1, if you are not already subscribed to the Creator Science newsletter, please do so. You will like it. Almost 60,000 creators subscribed to it already.

    Thing #2, I've spent the last couple of months building a new product called Creator HQ. And this is a templatized version of my personal Notion setup that is how we run the entire creator science business. It's what we use for task management, content preparation, content publishing, content repurposing, and much more.

    Audience Q&A Part 1

    Join The Lab

    Join the waitlist for Creator HQ

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #185: Listener Q&A Part 1

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #185: Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors. Mar 23, 2024
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.

    We talk about getting sponsors and how we craft our podcast intros

    We discuss pivoting your content and more.

    Get my Notion Template

    Listen to my recent Mailbag episode

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #186: Listener Q&A Part 2

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #184: Amy Porterfield – Her step-by-step process for MASSIVE product launches. Mar 12, 2024
    Show notes

    Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.

    She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.

    Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.

    In this episode you'll learn

    • The specific step by step strategy that Amy uses for her course launches
    • How she builds her email list during the launch period
    • How to be more successful in selling through those webinars even when you're sitting in the sale part of it
    • And if you stick around towards the end, we even dig into how she's thought about building her team

    Full transcript and show notes

    Amy's Website / LinkedIn / TikTok / Instagram

    ***

    RECOMMENDED NEXT EPISODE

    → #158: Kieran Drew

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #183: Thomas Frank – How to build a successful tutorial channel. Mar 05, 2024
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.

    His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.

    In this episode, you'll learn:

    • How to design the perfect viewer experience
    • How to think about browse views versus
    • Search the pros and cons of relying on outside platforms for success
    • And what every person starting a tutorial channel needs to do

    Full transcript and show notes

    Thomas's Website / YouTube / Twitter / Instagram

    ***

    TIMESTAMPS

    (00:00) Abandoning a 2 Million Sub Channel

    (01:17) Thomas’s New YouTube Strategy

    (04:10) Why Start a New Channel?

    (05:35) Browse Views vs Search Views

    (08:09) When Serving the Audience is Bad for Retention

    (12:01) Evaluating Platform Risk

    (16:14) Permanence on YouTube

    (18:40) How to Decide What Videos to Make

    (19:48) How Important is Production Value

    (24:32) Advice for New Tutorial Creators

    (30:07) Does First Mover Advantage Matter?

    ***

    RECOMMENDED NEXT EPISODE

    → #112: Thomas Frank

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls) Feb 27, 2024
    Show notes

    Mariah Coz is the founder of Fearless CEO.

    Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.

    In this episode, you’ll learn

    • How Mariah thinks about pricing
    • How to design your high-ticket hybrid program
    • How to avoid sales calls
    • And why you may want to consider an evergreen offer.

    Full transcript and show notes

    Follow Mariah on Instagram / Twitter / Facebook

    Follow Fearless CEO on Instagram / Website / YouTube

    ***

    RECOMMENDED NEXT EPISODE

    → #192: I coached Ali Abdaal on building a membership

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend Feb 20, 2024
    Show notes

    Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers.

    Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com.

    Noah has built this reputation for being a relentless tinkerer. He's constantly running small experiments. A couple weeks ago, Noah's new book, Million Dollar Weekend, officially became available for sale. And since that time, he's been everywhere. The Tim Ferriss Show, School of Greatness, Deep Dive with Ali Abdaal. In this episode, you'll learn about his experience making the book itself.

    Full transcript and show notes

    Buy Million Dollar Weekend

    Listen to my episode with David Moldawer

    Listen to our publishing playlist

    Noah's Website / YouTube / Twitter / Instagram / LinkedIn

    ***

    RECOMMENDED NEXT EPISODE

    → #163: David Moldawer

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #181: Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback. Feb 13, 2024
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content.

    Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views.

    In this episode, you'll learn:

    • How to improve your relationship with feedback
    • How to actually deal with burnout
    • Why you're wrong to focus on performance
    • How to just be an overall healthier creator

    Full transcript and show notes

    Dr. K's Website / LinkenIn / YouTube / Twitter / Creator Coaching / Instagram

    ***

    TIMESTAMPS

    (00:00) Meet the YouTuber’s Therapist

    (01:37) Why YouTubers Struggle with Mental Health

    (06:27) How to Improve Your Relationship with Feedback

    (10:40) Effects of Burnout You Might Not Know

    (15:34) How to Cure Burnout

    (25:28) Ego vs Confidence

    (31:25) You Can’t Ensure Anything

    (35:28) Expectation Leads to Suffering

    (37:37) Why Focusing on Performance is Bad

    (43:57) Dr K’s Content Philosophy

    (46:48) The Healthy Way to Make Content

    (53:08) Dr. K’s Hot Take on Ads + CTAs

    ***

    RECOMMENDED NEXT EPISODE

    → #114: Kat Norton

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet Feb 09, 2024
    Show notes

    WATCH

    ▶️ Watch this episode on YouTube

    ***

    EPISODE DESCRIPTION

    Paddy Galloway is the most sought-after YouTube strategist in the world.

    He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.

    And that’s because Paddy puts most of his focus where other people don’t: pre-production.

    So in this episode, you’ll learn:

    • What makes a great video idea
    • How to develop great titles and thumbnails
    • Why it’s better to take a few BIG swings rather than a lot of small swings
    • And why YOU should be spending more time in pre-production

    Full transcript and show notes

    Paddy's Website

    Follow Paddy on Twitter / Instagram / YouTube

    ***

    TIMESTAMPS

    00:00 - The Godfather of YouTube Strategy

    00:55 - Spend MORE Time In Pre-Production

    04:22 - What Makes a Great Video Idea?

    09:44 - Importance of Packaging

    11:44 - YouTube Title Best Practices

    14:25 - Thumbnail Best Practices

    16:48 - Using Text in Thumbnails

    18:17 - Action & Curiosity Loops in Thumbnails

    21:09 - How to Brainstorm Great Titles

    24:53 - Developing Multiple Thumbnail Concepts

    27:23 - Content Buckets

    29:51 - Why You Need to Take Bigger Swings

    ***

    RECOMMENDED NEXT EPISODE

    → #167: Jenny Hoyos

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #180: Ask Creator Science – Talking about money, managing your time, and trends that I’m seeing. Jan 30, 2024
    Show notes

    You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes.

    I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think about it.

    So today, I'm going to do one of those solo episodes. I have a lot of questions today submitted on Twitter, LinkedIn, and Threads, so we will go through as many as we can.

    Free professional creator crash course

    Listen to my recent Mailbag episode

    Full transcript and show notes

    ***

    RECOMMENDED NEXT EPISODE

    → #185: Listener Q&A Part 1

    ***

    WHEN YOU'RE READY

    📬 Creator Science Newsletter

    🚀 Get CreatorHQ (creator operating system)

    🧪 Join The Lab (private membership community)

    🧞‍♂️ Get a Personalized Offer

    ***

    CONNECT

    🐦 Connect on Twitter

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    ***

    SPONSORS

    💼 View all sponsors and offers

    ***

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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