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Creator Science with Jay Clouse — Business
Creator Science with Jay Clouse

The best creators experiment.

Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

With 300+ episodes, this is growth for creators—down to a science.

Copyright: © Creator Science 2022

Latest Episodes:

#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size. Jan 23, 2024

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals.

In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?

In this episode, you'll learn

The right way to pitch yourself to brands
How to negotiate without leaving money on the table
How to handle contracts
And that you're probably wrong about some things

Full transcript and show notes

Justin's Website / Instagram / YouTube / Twitter / TikTok

***

TIMESTAMPS

(00:00:00) The Man Making YouTubers Millions

(00:01:15) Sponsorship Wheel Overview

(00:05:17) The RIGHT Way to Pitch to Brands

(00:10:46) Who You Need to Pitch to

(00:13:57) Audience Size Doesn’t Matter

(00:19:31) How to Negotiate WITHOUT Leaving Money on the Table

(00:27:15) When the Brand Says NO

(00:31:02) When the Brand Asks for Your Rates

(00:34:56) Nurturing Brand Relationships

(00:37:40) When YOU Should Say No to a Brand Deal

(00:39:53) Creating Unique Offers Based on Brand Objectives

(00:43:30) How to Handle Contracts

(00:46:00) Must Knows About Usage Rights + Exclusivity

(00:52:34) How to Handle Feedback from Brands

(00:55:42) Prioritize Long Term Relationships

(00:57:40) Common Mistakes When Publishing Branded Content

(01:00:20) Analyzing a Brand Campaign

***

RECOMMENDED NEXT EPISODE

→ #178: Redesigning MY sponsorship strategy (ft. Justin Moore)

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#178: Redesigning MY sponsorship strategy (feat. Justin Moore). Jan 16, 2024

Show notes

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000.

Now Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years, but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.

The conversation you're about to hear is something we recorded for Justin's YouTube channel about a month ago. In 2023, Creator Science earned more than $100,000 in sponsorship alone, but I didn't really have a sponsorship strategy. So in this episode, we changed that completely. Justin helps me see where I'm leaving things on the table.

Full transcript and show notes

Sponsor Creator Science

Justin's Website / YouTube / Twitter / Instagram / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #179: Justin Moore

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#177: Chris Hutchins – A master of podcast growth and building relationships. Jan 09, 2024

Show notes

Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune.

Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ventures, and cofounded Milk, which Google acquired. And he is also a member of my community, The Lab.

Chris goes fast. He digs in deep, and he applies a scientific lens to his work. He has a real experimentality.

In this episode, you'll learn

How Chris grew his podcast
How he was able to build and leverage relationships with high-profile creators like Tim Ferriss and Kevin Rose
How you can build similar relationships yourself
And the experiments that he's run to grow his podcast

Full transcript and show notes

Chris's Website / Podcast / Twitter / Instagram / Facebook / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #138: Chris Williamson

***

SPONSOR

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→ Get a free consultation from The Podglomerate

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#176: April Dunford – How self-publishing a book exploded her client service business. Jan 02, 2024

Show notes

April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It.

April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.

Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.

In this episode, you'll learn

How she built her consulting business
How she attracts high-caliber clients
The process she uses to qualify them
And April's experience publishing her 1st book

Full transcript and show notes

April's Website / Twitter / Instagram / YouTube / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #163: David Moldawer

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring. Dec 21, 2023

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone.

This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it.

In this episode, you'll learn:

How you need to think about hiring
What positions you should hire first
Mistakes that you need to avoid
And a hot take that some people might not like

Full transcript and show notes

Angus's Instagram / LinkedIn / Twitter

***

TIMESTAMPS

(00:00) Ali Abdaals Right Hand Man

(01:11) How to Think About Hiring

(02:41) Ali Abdaal Team Breakdown

(04:00) When Ali Started Hiring

(09:37) Why YouTubers Shouldn’t Manage People

(13:17) Who You Should Hire First

(14:52) Where to Find Talent

(17:24) How to Hire

(19:43) Building Trust with Employees

(23:11) Hiring Full-time vs Part-time

(25:27) Training a Generalist

(26:54) How to Retain Employees

(30:50) Motivating Employees to Work Under Your Name

(32:36) Hiring From Traditional Fields

(33:45) Angus’s Hot Take

***

RECOMMENDED NEXT EPISODE

→ #190: Tony Santos

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#174: Bonnie Christine – How to ACTUALLY hire and delegate. Dec 12, 2023

Show notes

Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur.

Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well.

Now Bonnie says she's a mom, an artist, and a fabric designer living in the hills of the Great Smoky Mountains.

In this episode, you’ll learn:

How to calculate your freedom figure
When to delegate
How to delegate
And how to create standard operating procedures (SOPs)

Full transcript and show notes

Get Bonnie's free resource here

Bonnie's Website / Facebook / Instagram

***

RECOMMENDED NEXT EPISODE

→ #175: Angus Parker

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#173: Danny McMahon (aka Dodford) – YouTube’s New Golden Boy. Dec 05, 2023

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now.

His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views...

Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict what you should do.

Full transcript and show notes

Danny's Website / YouTube / Instagram / TikTok / Twitter

***

TIMESTAMPS

(00:00) Meet the Filmmaker Taking Over YouTube

(01:26) The Case for Starting with Short-Form Content

(05:01) Creating for Something Other Than Views

(09:00) Breaking Down Dodford’s Exponential Growth

(12:51) The Video That Started it All

(14:33) What Makes a Good Idea?

(20:03) Building a Team Dodford

(22:13) Danny’s 1st Stumble

(27:27) Maybe Looking at Analytics is Bad

(32:31) How to Do a Good Brand Integration

(35:51) Advice on Becoming a Stronger Creator

(38:35) The Future of Dodford

***

RECOMMENDED NEXT EPISODE

→ #129: Hayden Hillier Smith

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#172: Behind the scenes – What I'm planning for 2024 Nov 21, 2023

Show notes

In this solo episode, I will give you a little bit of behind the scenes of the business.

We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint.

In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, and my sponsor strategy for 2024.

Full transcript and show notes

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable Nov 14, 2023

Show notes

Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).

Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

In this episode, you’ll learn:

About Nir's life as an author
Habits and distractions
Capturing the attention of an audience
And how we can better focus our own limited energy and attention

Full transcript and show notes

Nir's Website / LinkedIn / Twitter / Instagram

***

RECOMMENDED NEXT EPISODE

→ #176: April Dunford

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships. Nov 07, 2023

Show notes

Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.

Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well.

He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot about business as a game.

In this episode, you’ll learn:

About Justin's recent rebrand and new website
The process, risks involved, and why he decided to take on a new online presence
Justin's approach to social media
And his approach to relationship-building

Full transcript and show notes

Justin's Website / Newsletter / LinkedIn / Twitter / Instagram

***

RECOMMENDED NEXT EPISODE

→ #188: Richard van der Blom

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

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