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Creator Science with Jay Clouse — Business
Creator Science with Jay Clouse

The best creators experiment.

Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

With 300+ episodes, this is growth for creators—down to a science.

Copyright: © Creator Science 2022

Latest Episodes:

#205: How I’d Start Today (If Creator Science Didn’t Exist) Aug 20, 2024

Show notes

This episode is inspired by two questions from show listeners. If I were starting over today and building Creator Science was not an option or did not exist, what would I do? That is what I seek to share with you today.

Full transcript and show notes

Submit your own questions for Ask Creator Science

Professional Creator Crash Course

Creator Science Rabbit Hole

Which name should you create behind?

"Should I sell a course, coaching program, or both?"

***

RECOMMENDED NEXT EPISODE

→ #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches [Greatest Hits] Aug 13, 2024

Show notes

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.

She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue.

Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars.

In this episode you'll learn

The specific step by step strategy that Amy uses for her course launches
How she builds her email list during the launch period
How to be more successful in selling through those webinars even when you're sitting in the sale part of it
And if you stick around towards the end, we even dig into how she's thought about building her team

Full transcript and show notes

Amy's Website / LinkedIn / TikTok / Instagram

***

RECOMMENDED NEXT EPISODE

→ #158: Kieran Drew

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience yourself) Aug 06, 2024

Show notes

Bryan is the founder and CEO of Growth Tools. That's a coaching program that guarantees to help you grow your business. And I don't say that lightly because they actually guarantee that they will help you land 10 partnerships in 90 days.

Bryan and I discuss how to grow through partnerships and collaborations, even if you have a small audience. This is the number one growth strategy that Brian helps his clients with, and it is truly effective.

In typical Bryan fashion, this is a highly tactical, dense, and even surprising at times interview. He's a man who truly practices what he preaches, and this episode does not disappoint.

Full transcript and show notes

#121: Bryan Harris– How this sales master grew his business $100K/month

GrowthTools Resources

Bryan's Website / LinkedIn / Twitter / YouTube

***

RECOMMENDED NEXT EPISODE

→ #121: Bryan Harris– How this sales master grew his business $100K/month

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) [Greatest Hits] Jul 30, 2024

Show notes

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating.

He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works

So in this episode, you'll learn

The best YouTube advice no one has ever told you
The 1st Frame rule
How Jon packages his videos
And where there is still a massive opportunity for creators to find success

Full transcript and show notes

Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community

***

TIMESTAMPS

(00:00) The Smartest Creator on YouTube

(01:07) Best YouTube Advice No One Ever Told You

(04:11) How to Build Your Variety Show

(08:14) 1st Frame Rule

(12:28) How to Find Your Niche

(15:19) Age is ACTUALLY an Advantage on YouTube

(17:10) The Dr. Mike-ification of YouTube

(18:26) Jon’s Packaging Process

(24:20) Why Content Formats are so Important

(27:12) You Should Start with Shorts

(28:54) Converting a Shorts Audience to Long Form

(33:33) The Future of YouTube

***

RECOMMENDED NEXT EPISODE

→ #152: Paddy Galloway

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#203: Mid-Year Review: Goal progress, revenue, audience growth, and changes to my approach Jul 23, 2024

Show notes

We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same.

In this episode, you’ll learn,

My overall progress on my goals as tracked in Creator HQ
A breakdown of some of my numbers, mostly talking about revenue and how that breaks down this year compared to last year
About audience growth across the different platforms
And about some of my personal goals

Full transcript and show notes

More, Better, New essay

Viral LinkedIn illustration

***

RECOMMENDED NEXT EPISODE

→ #191: Breaking down my $60,723 product launch

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#202: Zack Honarvar – What he learned from working with 10,000 creators Jul 16, 2024

Show notes

Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest?

In this episode, you’ll learn

The traits of highly successful creators
How you should measure growth
Non-obvious pitfalls you need to avoid
And how to set yourself up for long-term success

Full transcript and show notes

Zack's Website / Twitter / Instagram / YouTube / TikTok / LinkedIn

The Danny Miranda podcast with Zack Honarvar

***

TIMESTAMPS

(00:00) What Separates the Top 0.1% of YouTubers?

(01:12) What Makes Someone “Have It”?

(06:24) Does Consistency Matter?

(09:16) Why You Should Do Things the Hard Way

(17:12) What Role Does Work Ethic Play?

(22:40) Does Your Personality Matter?

(27:48) Avoid These Mistakes At All Costs

(31:22) How You Should Define Success

(35:46) Not All Views Are Created Equal

(39:41) Best Advice for Small Creators

(43:05) Zack’s Hot Take

(44:34) Is There Less Opportunity for Creators Today?

***

RECOMMENDED NEXT EPISODE

→ #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#201: Nat Eliason – How he got a book deal and why traditional publishing is great Jul 09, 2024

Show notes

Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write.

In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat goes into something, he goes really deep into that thing – and he got MUCH deeper into crypto and Web3 than most.

During that boom cycle, there were some big winners and big losers—Nat, at times, was both.

He left that world on top, and applied his writing ability to tell the story of just how insane things really were at the highest levels of crypto.

Full transcript and show notes

Nat's Website / Twitter

REFERENCES

Buy Crypto Confidential

How to Get Insanely Rich in the Creator Economy

Traditional Publishing is Great, Actually

How We Designed a FUN Nonfiction Book Cover

***

RECOMMENDED NEXT EPISODE

→ #176: April Dunford – How self-publishing a book exploded her client service business.

→ #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend

→ #163: David Moldawer — Diving deep into book publishing with an industry insider

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator) Jul 02, 2024

Show notes

Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.

If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners.

So, in this episode, you'll learn

About the rebrand
The risks involved
Their new app store
And how the Creator Network is doing

Full transcript and show notes

Nathan's Website / Twitter / YouTube

Sign up for ConvertKit

Watch episode one of ConvertKit’s rebrand series

Listen to Billion Dollar Creator

***

RECOMMENDED NEXT EPISODE

→ #96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit

→ #151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) Jun 25, 2024

Show notes

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.

Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.

And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.

So in this episode, you'll learn

Katelyn's approach to short form writing
Why she treats her content like a chocolate covered almond
The risk that comes with accounts getting too big
And what she would do differently the next time she launches her cohort program

Full transcript and show notes

Katelyn's Twitter / Unignorable / LinkedIn

***

RECOMMENDED NEXT EPISODE

→ #157: Phill Agnew

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

#198: Ask Creator Science – When to give up, how often to publish, developing interest in YOU, and where to find leverage Jun 18, 2024

Show notes

In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy.

Full transcript and show notes

***

TIMESTAMPS

(00:00) Here’s When You Should Quit

(06:23) How Often You Should Upload

(10:49) Making a Multi-Language Channel

(15:18) Here’s When You Should Make a New Channel

(19:10) When Viewers Watch Because of YOU

(27:41) Making Content That You Like

(34:36) How to Find New Content Formats

(38:54) Deciding Which Platform to Create Content

(40:57) Where to Find Leverage

(44:43) The Hidden Opportunity in LinkedIn Video

(49:18) The Easiest Thing About Growing a Podcast

(52:11) “Are you happy?”

***

RECOMMENDED NEXT EPISODE

→ #185: Listener Q&A Part 1

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

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