Creator Science with Jay Clouse

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#69: Jack Rhysider – 300,000 downloads per episode as an indie podcaster Aug 17, 2021

Show notes

Jack Rhysider is the creator and host of Darknet Diaries, audio stories specifically intended to capture, preserve, and explain the culture around hacking and cybersecurity.

Darknet Diaries was started in 2017 and receives more than 300,000 downloads per episode. Jack has a Patreon with nearly 6,000 patrons for a total of nearly $20,000 per month.

Darknet Diaries adheres to journalistic standards by fact-checking and ethical sourcing of information. They adopt principles of truthfulness, accuracy, objectivity, impartiality, fairness, and public accountability.

Jack is a veteran of the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place where threats are detected and stopped. During that time he was exposed to hundreds of client networks ranging from schools to government, to banks, and to commercial organizations.

In this episode, we talk about Jack’s full production process, how he built an audience in the early days, why he turned down the opportunity to join a big network, and how his tenacity helps him market the show and secure great guests for Darknet Diaries.

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→ #74: Bad Bunnies NFT

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#68: Roberto Blake – The story behind 12 years, 531K+ subscribers, and nearly 35 million views on YouTube Aug 10, 2021

Show notes

Roberto Blake is dedicated to building the Creator Economy. He’s focused on helping Creators and Influencers build brands and businesses online.

His YouTube channel has grown to more than 500K subscribers and more than 34 million views. He has nearly 50K followers on Twitter, and another 23K on Instagram.

Founder of Awesome Creator Academy, Roberto educates and motivates small business owners and content creators, and helps them in building their brands and businesses.

He is known for his direct and transparent way of teaching education-based content with a strong motivational message of empowerment. Roberto is a Keynote speaker who travels far and wide to connect with creators and entrepreneurs, dedicated to delivering on the promise of their potential.

In this episode, we talk about how Roberto built his channel, his rule for diversifying the platforms you invest time into, the six streams of income he’s cultivated, why he’s decoupling his business from YouTube, and how he’s had to adapt all along the way.

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→ #141: Sean Cannell

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#67: Gina Bianchini – Powering the business of community with Mighty Networks Aug 03, 2021

Show notes

Gina Bianchiniis the founder and CEO of Mighty Networks. Mighty Networks helps creators bring their community, courses, memberships, and events together in one place under their brand.

Mighty Networks has more than 10,000 paying creators, brands, and coaches today. Users include established creators and brands such as YouTube star Adriene Mishler, Xprize and Singularity University founder Peter Diamandis, author Luvvie Ajayi Jones, comedian Amanda Seales, Girlboss founder Sophia Amoruso and brands such as the TED conference and wellness scheduling platform MINDBODY.

Before Mighty Networks, Gina was CEO of Ning, which she co-founded with Marc Andreessen. Under her leadership, Ning grew to 100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education.

In this episode, we talk about the opportunities for creators to build a membership business, what the most successful community builders are doing today, the major problems with Facebook Groups, and why Gina believes that great sustainable memberships can be built with fewer than 30 members.

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→ #192: I coached Ali Abdaal on building a membership

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Follow Chris Sutherland (sutherlandphys) on TikTok

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#66: Chris Sutherland – How a Physics professor built an audience of 2M+ followers on TikTok (in less than two years!) Jul 27, 2021

Show notes

Chris Sutherland is a former collegiate Physics professor turned full-time content creator. Chris began posting videos to TikTok in January 2020, quickly going viral and building an audience of more than 2 million followers.

Chris parlayed that audience into 144K+ Instagram followers, 60K YouTube subscribers, and 30K followers on Twitter too.

Today, Chris is building a new TikTok profile focused on crypto and building an online course too.

In this episode, we talk about Chris’s path to becoming a collegiate professor, how Humor helped him grow his TikTok audience so quickly, the differences from Instagram Reels and YouTube Shorts, why he left academia, and what’s next for him.

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→ #40: Matty Benedetto

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Visit Austin Kleon's website

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#65: Austin Kleon – 10 years as a full-time writer and stealing like an artist Jul 20, 2021

Show notes

Austin Kleon is the New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age: Steal Like An Artist, Show Your Work!, and Keep Going.

He’s also the author of Newspaper Blackout, a collection of poems made by redacting the newspaper with a permanent marker.

His books have been translated into dozens of languages and have sold over a million copies worldwide. He’s been featured on NPR’s Morning Edition, PBS Newshour, and in The New York Times and The Wall Street Journal.

New York Magazine called his work “brilliant,” The Atlantic called him “positively one of the most interesting people on the Internet,” and The New Yorker said his poems “resurrect the newspaper when everybody else is declaring it dead.”

He speaks for organizations such as Pixar, Google, SXSW, TEDx, and The Economist. In previous lives, he worked as a librarian, a web designer, and an advertising copywriter.

In this episode, we talk about how Newspaper Blackout led to Steal Like An Artist, when he knows it’s time to write another book, the pros and cons of self-publishing, why Austin doesn’t believe he’s business savvy, and the role of Luck in Austin’s ability to make a living as a full-time writer.

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→ #2: James Clear

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#64: Charli Marie Prangley - Building a YouTube Channel with 200K subscribers (on the side!) Jul 13, 2021

Show notes

Charli Marie Prangley is the creator of the YouTube Channel CharlieMarieTV. Every week, she shares insights into life as a professional designer alongside tutorials and advice on design tools and concepts.

The channel has nearly 200,000 subscribers. But by day, Charli works as the Creative Director at ConvertKit while building her channel and podcast, Design Life, on the side.

New Zealand-born and half-British, Charli currently lives in Valencia, Spain. She's passionate about side projects and helping creatives improve their craft and process.

In this episode, we talk about how Charli balances her creative projects with her full-time job, hiring help, why she still isn’t interested in making her channel a full-time thing, and why commitment has helped her build her channel to nearly 200K subscribers.

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→ #72: Jason Feifer

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[REPLAY] #37: Ali Abdaal – Making a living as a part-time YouTuber Jul 06, 2021

Show notes

Ali Abdaal is a Cambridge University medicine graduate, now working as a junior doctor in the UK's National Health Service (NHS). He started making YouTube videos in his final year of medical school at Cambridge University in the summer of 2017.

As of October 2020, his channel has 1.1 million subscribers and earns over £100,000 ($130k) each month, with 5-10 hours of effort each week.

In this episode we talk about going to medical school in the UK, why he started his YouTube channel, how you can get started on YouTube, and why Efficiency has allowed him to do this on the side while becoming a doctor.

→ #192: I coached Ali Abdaal on building a membership

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#63: Jay Acunzo – How to tell great stories with a professional speaker and veteran podcaster Jun 29, 2021

Show notes

Jay Acunzo is an author, speaker, and showrunner. He's the host of 3 Clips (recently acquired by Castos) and Unthinkable, which he describes as Radiolab for creators.

Jay writes a weekly newsletter called Playing Favorites, a membership called Make What Matters, and in 2018 he published his book, Break The Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work.

With a combined 15+ years of public performance and creative projects working with companies like Google, ESPN, and HubSpot, Jay's goal is to demystify the creative process – because anyone can make things that make a difference.

In this episode, we talk about how Jay built an appreciation for creative nonfiction, what it takes to be a good speaker, the storytelling frameworks you can use, and why Tension is at the core of a good story.

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→ #99: Amanda Natividad

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#62: Jay Clouse (interviewed by Ryan Hawk!) – Turning the tables for a crossover episode with The Learning Leader Show Jun 22, 2021

Show notes

Today is a special crossover episode. Last week, I interviewed the creator and host of The Learning Leader Show, Ryan Hawk.

After a while, all podcast hosts are asked by their listeners to spend some time talking about THEIR OWN journey. But it's weird to talk about yourself, and borderline insane to interview yourself.

Luckily, my recent guest (and incredible podcast host) Ryan Hawk asked if he could turn the tables and interview me for a special crossover episode of Creative Elements and the Learning Leader Show.

In this episode, we talk about my “Why,” how I tapped into my creativity, my journey with podcasting, the Smart Passive Income acquisition, and why I believe Commitment is the most important creative skill today.

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