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    Business

    Creator Science with Jay Clouse

    The best creators experiment.

    Creator Science goes inside the strategies, systems, and decisions behind the world’s most successful creator businesses. Practical, specific, and grounded in what’s actually working today—not what used to.

    Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they’re running, the data they’re tracking, and the frameworks they use to grow their audience, build trust, and increase income.

    Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.

    With 300+ episodes, this is growth for creators—down to a science.

    Advertise

    Copyright: © Creator Science 2022

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    Latest Episodes:
    #53: Bijan Stephen – Digging into internet culture and what it takes to stream on Twitch Apr 20, 2021
    Show notes

    Bijan Stephen is a writer, editor, and video correspondent based in Brooklyn, NY. He covers Twitch and Streaming at The Verge and a music critic at The Nation.

    Independently, he co-hosts a show on Twitch called One Time On The Internet, streams, and is a character on an actual play podcast called Fun City.

    In this episode we talk about Bijan’s experience in journalism, why he decided freelancing wasn’t for him, the differences between gaming and streaming, what it takes to get started streaming, and a whole bunch of other things internet culture.

    Read Bijan's guide to streaming on The Verge

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #86: Mitch Long

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #52: Cole Cuchna – Dissecting how an indie podcaster went from side hustle to full time as a Spotify Original Apr 13, 2021
    Show notes

    Cole Cuchna is the creator of Dissect, a serialized music podcast that examines a single album per season, one song per episode.

    Dissect was named "Best podcast of 2017" by Quartz, and the following year was named "Best podcast of 2018" by the New York Times.

    In this episode, we talk about Cole’s attempt at being a professional musician, his love of creative writing, the beginning of Dissect, and how his perseverance through late nights paid off in helping him create Dissect full time.

    Listen to Dissect

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #89: Hrishikesh Hirway

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #51: Dickie Bush – Building an audience, product, and community in less than one year Apr 06, 2021
    Show notes

    Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days.

    He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally.

    In this episode we talk about Dickie’s humble newsletter beginnings, his experimentation with Twitter, the growth of Ship 30 for 30, and why listening to feedback loops has helped him turn the flywheel of growth so quickly.

    Join Ship 30 for 30 and save $20

    Follow Dickie on Twitter

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #97: Dickie Bush Returns

    ***

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    #50: Nick DenBoer aka Smearballs – From construction to early YouTube remixing, working on Conan, and selling NFTs Mar 30, 2021
    Show notes

    Nick DenBoer(also known as Smearballs) a director, animator, editor, music producer, remix artist and self-proclaimed "all around great guy."

    With a following of 75,000 on Instagram and 25,000 subscribers on YouTube, Nick has worked with clients including Conan, deadmau5, KFC, Old Spice, Wieden + Kennedy, and more.

    Nick has an incredibly unique style of animation, and has recently begun selling his work independently as NFTs on the crypto art platform SuperRare.

    In this episode we talk about Nick’s creative process, the origin of the name Smearballs, his evolution on YouTube working with Conan, NFTs, and how his personal projects have opened new doors for him all along the way.

    Visit Nick DenBoer's website

    Follow Smearballs on Instagram

    Follow Smearballs on YouTube

    Follow Smearballs on SuperRare

    SEXTAPE remix video

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #78: Marie Poulin

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #49: Corey Haines of Swipe Files – Five pillars of growth and a tactical guide to sharing your work on Product Hunt Mar 23, 2021
    Show notes

    Corey Haines is the creator of Swipe Files, a membership site that provides content, community, and courses to help you master marketing.

    Corey curates marketing examples, copywriting help, and more through his newsletter, membership community, and podcast.

    In this episode we talk about Corey’s five pillars of Growth, how he achieved early traction with Swipe Files, why he decided to go full time, and a complete strategy for using Product Hunt to get in front of potential fans and customers.

    Click here to join Swipe Files. Save 50% by using promo code "ELEMENTS"

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #71: Steph Smith

    ***

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    #48: Rosie Sherry – What community building really looks like (beyond the hype) Mar 16, 2021
    Show notes

    Rosie Sherry is the creator of Rosieland, a community and resource hub for community builders. She previously led community for Indie Hackers, a community of more than 140,000 independent makers.

    In this episode we talk about Rosie’s history of building community with Ministry of Testing, what she learned through her time at Indie Hackers, the different forms “community” can take, and why trust is at the heart of improving community participation.

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #58: Courtland Allen

    ***

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    BONUS: Building Community and Being Acquired (Indie Hackers) Mar 11, 2021
    Show notes

    In this bonus episode, I'm talking with Courtland Allen, the founder of Indie Hackers. As I’ve shared a couple times over the last few months, my accelerator and community Unreal Collective was acquired by Smart Passive Income in January of this year.

    I wrote an article about the acquisition, and it got quite a bit of attention. One of the places it got shared was on Indie Hackers, a massive online community of nearly 30,000 people trying to build profitable side projects.

    It was originally shared by Rosie Sherry, the then-community manager for Indie Hackers. And the founder of Indie Hackers, Courtland Allen, left a really thoughtful comment on the piece too.

    Indie Hackers itself was once acquired by Stripe, and now Courtland works for Stripe while building the community full time. So we had a lot of common ground.

    In this episode, Cortland and I talk about the acquisition, earning a living as a creator, why I don’t really like Clubhouse, and how to build a community online.

    Courtland is an incredibly smart creator himself, and I’m excited to interview HIM on Creative Elements here soon.

    ***

    WHEN YOU'RE READY

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    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    [REPLAY] #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever. Mar 09, 2021
    Show notes

    Amy Landino is the creator of the award-winning series AmyTV and author of the best-selling book Vlog Like a Boss; How to Kill It Online With Video Blogging. With nearly 400K YouTube subscribers and over 23 million views, Amy has empowered people from over 100 countries all over the world to go after the life they want. In this episode we talk about leveraging YouTube, building an audience, creating a persona, and how Routine has been at the center of her entire content journey.

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #152: Paddy Galloway

    ***

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #47: Lalese Stamps – How a 100 day project can change your life and career Mar 02, 2021
    Show notes

    Lalese Stamps is a ceramicist and the founder of Lolly Lolly Ceramics, a small-scale ceramics production and design studio.

    Since undertaking a 100 day project at the end of 2019, Lolly Lolly Ceramics has grown to more than 100K followers on Instagram.

    In this episode we talk about Lalese’s start to ceramics, the process of making a mug, growing a large following overnight, brand partnerships, and how her tenacity has helped her to make the most out of her opportunities.

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #130: Sarah Renae Clark

    ***

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    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


    #46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers Feb 23, 2021
    Show notes

    Sarah McAllister is the Founder, Director and CEO of GoCleanCo, a widely sought after cleaning company in Calgary, Alberta, Canada.

    The GoCleanCo Instagram account serves more than 1.8M followers today with cleaning hacks and tips.

    In this episode we talk about Sarah’s scrappy beginnings, how hard it was to even pay herself in the early days, accidentally selling out products on Amazon, and Sarah’s best advice for growing a following on Instagram.

    Transcript and show notes can be found here

    ***

    RECOMMENDED NEXT EPISODE

    → #140: Maurizio Leo

    ***

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    💜 Leave a review on Apple Podcasts

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    Learn more about your ad choices. Visit megaphone.fm/adchoices


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