Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

In Part one of this interview with Doug Kessler, the Co-Founder and Creative Director of the award winning agency, Velocity Partners, we talk about the key differences between B2C and B2B marketing and why B2B sometimes fairly gets a bad rap. Links<ul><li><a href="https://www.linkedin.com/in/dougkessler/" target="_blank">Doug Kessler LinkedIn</a></li><li><a href="https://velocitypartners.com/" target="_blank">Velocity Partners</a></li><li><a href="https://velocitypartners.com/blog/" target="_blank">Velocity Partners Blog</a></li></ul>

On Episode 127, Jeff Hahn is back and we’re talking about his book Breaking Bad News as well as the work his agency does to support habitat for bees. He’s an Iowa farm boy, and the connection to fragile ecosystems is something he’s passionate about. This is worth the time to listen to closely.Links of Interest<ul><li>Jeff Hahn on <a href="https://www.linkedin.com/in/jeff-hahn-aa2aa0119/" target="_blank">LinkedIn</a></li><li><a href="https://apronfoodpr.com/" target="_blank">Apron Food & Beverage Communications</a></li></ul>

On Episode 127, Jeff Hahn, principal of Apron—an agency focused on marketing and PR in the food business—is with us to chat about marketing food and his new book (Breaking Bad News), which we get to in the second part. This time, we learn about Jeff’s background, the challenges of working in the food business, how companies should handle crises, and more. Links of Interest<ul><li>Jeff Hahn on <a href="https://www.linkedin.com/in/jeff-hahn-aa2aa0119/" target="_blank">LinkedIn</a></li><li><a href="https://apronfoodpr.com/" target="_blank">Apron Food & Beverage Communications</a></li></ul>

On Episode 126, Geoff Atkinson of Huckabuy is back. This time we learn about building a site for SEO, Google’s Perfect World, algorithms, and B2C vs. B2B. Let’s get to it. Links of Interest:<ul><li>Geoff Atkinson on <a href="https://www.linkedin.com/in/geoff-atkinson-7311872/" target="_blank">LinkedIn</a></li><li><a href="https://huckabuy.com/" target="_blank">Huckabuy</a></li></ul> 

On Episode 125, we have former SVP of Overstock.com, Geoff Atkinson, who’s now founder and CEO of Huckabuy, on to talk SEO and more. We get the story of taking Overstock from nothing to $300 million. He has some great tales to tell, and in this first part we learn about structured data and more. Links of Interest:<ul><li>Geoff Atkinson on <a href="https://www.linkedin.com/in/geoff-atkinson-7311872/" target="_blank">LinkedIn</a></li><li><a href="https://huckabuy.com/" target="_blank">Huckabuy</a></li></ul>

In the second part of her discussion with Brian Kardon, CMO at InVsion, Elle and Brian discuss critical skills for marketing leaders and the metrics every CMO should live by. What are the effective traits of marketing leaders? How should CMOs approach everything from building teams and establishing trust. Plus, what are the critical skills today’s CMOs need?Brian Kardon on <a href="https://www.linkedin.com/in/brian-kardon-446b4/" target="_blank">LinkedIn</a>

On Episode 124, we’re back with Phillip Stutts and we delve more into politics and hear his story of perseverance as he faces an incurable disease. Phillip has a long background in politics, which we uncover in this part of our discussion. But the more fascinating and inspiring part of our discussion is his story of facing an incurable disease.  Links of Interest:<ul><li>Phillip Stutts on <a href="https://www.linkedin.com/in/phillip-stutts-a9ba872/" target="_blank">LinkedIn</a></li><li><a href="https://www.winbigmedia.com/" target="_blank">Win BIG Media</a></li><li><a href="https://gobigmediainc.com/" target="_blank">Go BIG Media</a></li><li>Phillip’s book <a href="https://www.phillipstutts.com/fire-them-now/" target="_blank">Fire Them Now</a></li><li>Phillip’s <a href="https://www.phillipstutts.com/audit/" target="_blank">free 5-minute marketing audit</a> </li></ul>

On Episode 123, Phillip Stutts is in to talk about marketing, politics and his new book—Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win. That’s a mouthful, but it’s a great read. Phillip has an interesting background, which we get into over the next two episodes. Links of Interest:<ul><li>Phillip Stutts on <a href="https://www.linkedin.com/in/phillip-stutts-a9ba872/" target="_blank">LinkedIn</a></li><li><a href="https://www.winbigmedia.com/" target="_blank">Win BIG Media</a></li><li><a href="https://gobigmediainc.com/" target="_blank">Go BIG Media</a></li><li>Phillip’s book <a href="https://www.phillipstutts.com/fire-them-now/" target="_blank">Fire Them Now</a></li><li>Phillip’s <a href="https://www.phillipstutts.com/audit/" target="_blank">free 5-minute marketing audit</a></li></ul>

This is the premiere of The Further Podcast. In this episode, Elle is joined by Brian Kardon, CMO at InVision. Elle and Brian talk about the challenges facing marketing leaders when it comes to building teams and starting in new roles. Across both parts of this interview, they discuss effective traits of marketing leaders and how to approach everything from building teams, establishing trust and the critical skills today’s CMOs need.Brian Kardon on <a href="https://www.linkedin.com/in/brian-kardon-446b4/" target="_blank">LinkedIn</a>

On Episode 122, we have Nathan Hirsch in to share some wisdom on finding the right freelancers. You’ve probably had to find freelancers every now and then. Nathan has figured it out. He founded FreeeUp to help people in search of freelancers. In our chat, we learn about Nathan’s background and what brought him to start FreeeUp. Links of interest:<ul><li><a href="https://freeeup.com/" target="_blank">Freeeup</a></li><li>Nathan Hirsch on <a href="https://www.linkedin.com/in/nathanhirsch/" target="_blank">LinkedIn</a></li></ul>

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