Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 121, we’re back with Rob Patterson, CMO of AWeber. We continue our chat about email marketing and more. This time we dig into more about the email market, plus how to manage your funnel, and a few things marketers need to consider in 2020. But we start things off by talking about free trials. Pay attention to Rob’s answer.Links of Interest<ul><li>Rob Patterson on <a href="https://www.linkedin.com/in/robppatterson/" target="_blank">LinkedIn</a></li><li><a href="https://www.aweber.com/" target="_blank">AWeber</a></li></ul>

On Episode 119, Justin Christianson, co-founder and president at Conversion Fanatics, is back. This time, Justin tells us how marketers can make things more action-oriented, how A/B testing plays into everything, and we learn all about his book—coincidentally, it’s called Conversion Fanatic—and what he’s hoping to help people achieve.  <ul><li><a href="https://conversionfanatics.com/" target="_blank">Conversion Fanatics</a></li><li>Justin on <a href="https://www.linkedin.com/in/justin-christianson-33b4836/" target="_blank">LinkedIn</a></li></ul>

On Episode 118, Justin Christianson joins me. Justin is co-founder and president at Conversion Fanatics. I wanted to have Justin in to get to the bottom of conversion optimization. In this first part of our chat, we hear his background, how he came to co-found Conversion fanatics, some of the secrets to conversions, and how marketers can optimize user experience and conversion rates at the same time. Links of Interest<ul><li><a href="https://conversionfanatics.com/" target="_blank">Conversion Fanatics</a></li><li>Justin on <a href="https://www.linkedin.com/in/justin-christianson-33b4836/" target="_blank">LinkedIn</a></li></ul>

On Episode 117, Danielle Savin of Capgemini is back to continue our chat about marketing the holidays. This time, we talk about some retailers of the past, lessons learned, and customer experiences. And we get down to  planning. What can retailers do to prepare for next year and the 2020 holiday season—including things like voice search, SEO, cashless payments, AI, predictive analytics, and, of course, the importance of data. 

On Episode 116, we’ve got Danielle Savin of Capgemini in to discuss marketing the holidays. Danielle is senior director of digital marketing services at Capgemini North America. She knows retail—from the manufacturers to the point of sale. I wanted to chat with her about digital, brick and mortar and everything in between—especially now that we have the holiday season upon us. In this first part, we cover the best practices for retailers at the holidays, her advice for retailers, and more.

On Episode 115, we're back with Kiri Masters to continue our discussion about Amazon. This time we delve into the kind of team you need to assemble to tackle the Amazon Marketplace, common mistakes, and her advice on how to approach Amazon. Plus, we discuss the brands that are doing well with Amazon and we learn about Kiri’s podcast—the E-Commerce Braintrust. 

On Episode 114, we're joined by Kiri Masters, founder and CEO of Bobsled Marketing. Kiri focuses on retail marketing, with a particular focus on Amazon—that behemoth we all can’t live without. In this first of two parts, we learn about Kiri, her firm and get some answers on what CMOs get wrong about Amazon. <ul><li><a href="https://www.bobsledmarketing.com" target="_blank">Bobsled Marketing</a></li><li><a href="https://www.linkedin.com/in/kiri-masters/" target="_blank">Kiri Masters on LinkedIn</a></li></ul>

On Episode 113, Beth Comstock is back to wrap up our discussion. We continue our look at long-range planning. Plus, we talk about transparency and how data helps you to ask better questions. And, Beth has a challenge for you marketers: Get out of the office and do some old-fashioned work in the field—put texture to the data. Plus, we take a look at how technology and data have shifted marketing in the past decade or so. Is the CMO role dying? Maybe, maybe not. Listen to find out.

On Episode 112, Beth Comstock, former vice chair and CMO of GE, joins us again. I talked to Beth about a year ago when her book, Imagine it Forward, came out. Now, a year later, we check in on what she’s learned from the book tour. Is there a follow-up in the works? Find out here. We also chat about what the heck has been going on at GE, where Beth served as vice chair. Plus, we get a start on planning for 2020. Beth notes that we might be kidding ourselves about the control we think we have over planning.

Chris Stefanyk, head of brand partnerships at Wattpad, is back to discuss the secrets of engagement. Chris has some case studies to share. And we get into them here, including stories about NatGeo and T-Mobile. Plus, we bat around the future of content and the immersion of video games, 3-D, AR, and so forth.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected