Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 135, Amanda Slavin is back to continue our chat about engagement. This time, we learn about some of the advice Amanda gives her clients looking for better engagement. We also get some success stories, find out the best ways to land customers and get them to stay loyal. And we take out the crystal ball and discuss how engagement will change in the years ahead. Links of Interest<ul><li><a href="https://www.catalystcreativ.com/" target="_blank">CatalystCreativ</a> </li><li>Amanda Slavin on <a href="https://www.linkedin.com/in/amslavin/" target="_blank">LinkedIn</a></li><li><a href="https://www.linkedin.com/company/the-seventh-level-book/" target="_blank">The Seventh Level book</a></li></ul>

In Part 1, we were joined by Joe Chernov and we talked about how content marketing emerged as a discipline in B2B and the convergence of content and growth.<a href="https://www.linkedin.com/in/jchernov/" target="_blank">Joe Chernov LinkedIn</a>

On Episode 134, Amanda Slavin, who runs an agency—CatalystCreativ—that focuses on engagement through design, experiences, and marketing strategy, is with us. She has a book called The Seventh Level, which is based on an engagement framework she uses with her clients. In part one, we touched on a constituency that is often ignored when we think about engagement—employees. Links of Interest<ul><li><a href="https://www.catalystcreativ.com/" target="_blank">CatalystCreativ</a> </li><li>Amanda Slavin on <a href="https://www.linkedin.com/in/amslavin/" target="_blank">LinkedIn</a></li><li><a href="https://www.linkedin.com/company/the-seventh-level-book/" target="_blank">The Seventh Level book</a></li></ul>

On Episode 133, we’re joined by Jocelyn Kopac to talk about building a great brand. Jocelyn started out in music and moved into speaking, venture capital, and brand work. She currently works with clients that need to move their brand online—people like speakers and coaches. It’s an interesting space, and Jocelyn has a fascinating point of view. 

In this interview, we talk to one of the pioneers of demand generation about the birth of the discipline and look at what goes into building great demand gen teams, creating process that scales and the critical skills shared by the most successful demand gen marketers.Links<ul><li><a href="https://www.linkedin.com/in/dougsechrist/" target="_blank">Doug Sechrist LinkedIn</a></li><li><a href="https://www.zenefits.com/" target="_blank">Zenefits website</a></li></ul>

On Episode 132, we’re back with Joe Auer, who founded Mattress Clarity. This time, we dig into SEO, his YouTube strategy, and where he sees SEO and content headed in the years ahead. He starts off with his secrets to SEO success and how he built his business on SEO. Links of Interest<ul><li><a href="https://www.mattressclarity.com/" target="_blank">Mattress Clarity</a></li><li><a href="https://www.youtube.com/channel/UCQCQQ6wQlaKtIcxKG3tZFTw" target="_blank">Mattress Clarity on YouTube</a></li></ul>

On Episode 131, Joe Auer, who founded Mattress Clarity, joins us to talk about SEO. Mattress Clarity is a source for finding sleep product information and reviews online. So what does that have to do with marketing? A lot. In the first of two parts, we get Joe’s backstory, how he founded Mattress Clarity, and how he’s scaled the business. Let’s get to it.Links of Interest<ul><li><a href="https://www.mattressclarity.com/" target="_blank">Mattress Clarity</a></li><li><a href="https://www.youtube.com/channel/UCQCQQ6wQlaKtIcxKG3tZFTw" target="_blank">Mattress Clarity on YouTube</a></li></ul>

In Part 2 of this interview, we explore some of the reasons why creative projects stall out and the things that great marketing departments do right when it comes to making progress on big initiatives.Links<ul><li><a href="https://www.linkedin.com/in/dougkessler/" target="_blank">Doug Kessler LinkedIn</a></li><li><a href="https://velocitypartners.com/" target="_blank">Velocity Partners</a></li><li><a href="https://velocitypartners.com/blog/" target="_blank">Velocity Partners Blog</a></li></ul>

On Episode 130, we’re back with Mel Edwards, global CEO of Wunderman Thompson is back to continue our chat. This time, we talk about Mel’s vision of inspiring growth for ambitious brands, look ahead to 2020 (spoiler alert: we’re both excited about it), and we start this second part of our discussion about consulting—consulting companies are gobbling up creative firms and ad agencies are doing more consulting. Links of Interest<ul><li><a href="https://www.wundermanthompson.com/" target="_blank">Wunderman Thompson</a></li><li>Mel Edwards on <a href="https://www.linkedin.com/in/meledwards4/?originalSubdomain=uk" target="_blank">LinkedIn</a></li></ul>

On Episode 129, I’m joined by Mel Edwards, global CEO of Wunderman Thompson. We have a wide-ranging discussion about the ad business, consulting, the Wunderman Thompson merger and lots more. In this part, we learn about Mel’s background, the state of the ad business, a frenetic 2019 for Wunderman Thompson, and what they accomplished. Links of Interest<ul><li><a href="https://www.wundermanthompson.com/" target="_blank">Wunderman Thompson</a></li><li>Mel Edwards on <a href="https://www.linkedin.com/in/meledwards4/?originalSubdomain=uk" target="_blank">LinkedIn</a></li></ul>

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected