Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 143, Ruthie Schulder is here to chat about one of our favorite  subjects—experiential marketing. Ruthie is co-founder and CEO of The Participation Agency, and in our chat we get a lot at how marketing and experiential blend, what it’s like to work as an embed in so many different companies, and her role as a mentor to young women in business. Plus, we get a glimpse into the future.  Links of Interest<ul><li>Ruthie on <a href="https://www.linkedin.com/in/ruthie-schulder-470b715/" target="_blank">LinkedIn</a> </li><li><a href="https://thisisthepa.com/" target="_blank">The Participation Agency</a></li></ul>

On Episode 142, Mark Schaefer is back to continue our discussion as we focus on customer loyalty dying and what marketers can do about it. In addition, we delve into viral marketing, what should be at the heart of successful marketing strategies, and how a marketer or executive can take practical and meaningful steps course-correct their business. Plus, we’ll look ahead, as we always like to do.LInks<ul><li>Mark Schaefer on <a href="https://www.linkedin.com/in/markwschaefer/" target="_blank">LinkedIn</a></li><li><a href="https://businessesgrow.com/rebellion/" target="_blank">Marketing Rebellion book</a></li><li><a href="https://businessesgrow.com/" target="_blank">Mark’s website</a></li></ul>

On Episode 141, Mark Schaefer is in to talk about his book—Marketing Rebellion—along with consumer trends, customer loyalty, and viral marketing. Marketing Rebellion is a manifesto of sorts about the rate of change in this world. In part one of our discussion, we talk about Mark’s notion that certain cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. And we find out about human impressions vs. advertising impressions.Links<ul><li>Mark Schaefer on <a href="https://www.linkedin.com/in/markwschaefer/" target="_blank">LinkedIn</a></li><li><a href="https://businessesgrow.com/rebellion/" target="_blank">Marketing Rebellion book</a></li><li>Mark’s <a href="https://businessesgrow.com" target="_blank">website</a></li></ul>

On Episode 140, Maggie Fox is back for part two of our chat—and we get into the CEO/CMO relationship. Maggie has been on the front lines of that relationship and has some real wisdom to share. We also hear what her approach to being an “activist CMO” is, how the CMO role has changed in the recent years, and her reaction to whether the CMO role is dying—or not.<ul><li>Maggie Fox on <a href="https://www.linkedin.com/in/maggiekfox/" target="_blank">LinkedIn</a></li></ul> 

On Episode 139, Maggie Fox is in to talk about the early days of building a social media consultancy, working at SAP and more. Fox is a CMO, social entrepreneur, advisor to high-growth companies—and so much more. In the first part of our discussion, we learn Maggie’s background, how she ended up at SAP, what it was like founding one of the first social media consultancies, and the advice she gives her clients at those high-growth companies. Link Maggie Fox on <a href="https://www.linkedin.com/in/maggiekfox/" target="_blank">LinkedIn</a>

In this episode, we talk to self described "unapologetic truth teller" Katie Martell about balancing the desire to be part of zeitgeist narratives like "Me Too" and LGBTQ rights with authenticity in supporting those same narratives. It's all about putting your money where your mouth is and we dive deep into the responsibility of brands in the modern world.Links<ul><li><a href="https://www.katie-martell.com/" target="_blank">Katie Martell Website</a></li><li><a href="https://www.linkedin.com/in/katiemartell/" target="_blank">Katie Martell LinkedIn</a></li></ul>

On Episode 138, Vincenzo Landino. Last time we talked about Secret, Jeep, Walmart, Hulu, Mountain Dew, and Hyundai. But there was one missing, wasn’t there? Google’s “Loretta” spot. Plus we get a glimpse into Vincenzo’s background and what he’s up to with AFTERMARQ.Links<ul><li><a href="https://twitter.com/vincenzolandino/status/1224057270427967495" target="_blank">Vincenzo’s #BrandBowl thread</a></li><li><a href="https://www.linkedin.com/in/vincenzolandino/" target="_blank">Vincenzo on LinkedIn</a> </li><li><a href="https://aftermarq.com" target="_blank">AFTERMARQ</a></li></ul>

On Episode 137, we have Vincenzo Landino in to talk about Super Bowl ads. I bumped into him on Twitter a while back and we struck up a discussion. I was originally thinking of talking to him about CEOs and social. But then I saw his Twitter thread on #BrandBowl and asked him if we could go through some highlights of the spots. He agreed. And here we are—talking about Secret, Jeep, Walmart, Hulu, Mountain Dew, and Hyundai in part one of our chat. Links of interest<ul><li><a href="https://twitter.com/vincenzolandino/status/1224057270427967495" target="_blank">Vincenzo’s #BrandBowl thread</a></li><li><a href="https://www.linkedin.com/in/vincenzolandino/" target="_blank">Vincenzo on LinkedIn</a> </li><li><a href="https://aftermarq.com" target="_blank">AFTERMARQ</a></li></ul>

In Part 2, we discuss ideation in marketing and where the best ideas come from, as well as the brands we admire and why.<a href="https://www.linkedin.com/in/jchernov/" target="_blank">Joe Chernov LinkedIn</a> 

This week, we're digging into the archives. Today, we look back on a great discussion with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. We went on location to talk with Francesca, who has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. When we talked, he book, Rebel Talent—Why It Pays to Break the Rules at Work and In Life, had just come out. If you fancy yourself a marketing rebel, or want to foster or understand the rebels in your company, you should listen closely to my chat with Francesca.

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