Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 100—and the first episode of the third season of Confessions of a Marketer—we're chatting with Lindsay Pattison, WPP's Chief Client Officer. Lindsay is right there on the front lines with WPP's clients around the globe. She has an interesting point of view on her role, and the ongoing changes at WPP. In the first part of our interview, Lindsay gives us a glimpse at her background, what drives her every day, and what she’s hearing from clients—their confessions.

On Episode 99, we feature a look back over the wisdom we've heard from our guests. We feature some of brainy people I've had the good fortune to talk with, including Tony Temple, Tony Rudel, Duncan Chapple, Jacques van Niekerk, and Elle Woulfe.

On Episode 98, David Lemley is back to continue our chat about retail marketing. This time we focus on his time early on at Starbucks, which taught him a lot. He takes that education with him today to help him current client roster. There are some valuable lessons in David’s story—plus he gives us a look at the future. 

On Episode 97, we have David Lemley in to chat about marketing in retail—he calls it retail voodoo. David was an early employee at Starbucks, and that experience taught him a lot. His company, Retail Voodoo, does brand strategy for specialty food and beverage brands. David’s expertise in brand strategy, innovation, consumer markets, and consumer behavior is deep, so I wanted to talk to him about retail marketing, what the retail landscape looks like, and of course Starbucks (which we get to in part two). But in part one, we get the low down on retail voodoo.

On Episode 96, Christina Mallon and and I continue our discussion on the way in which fashion brands like Tommy Hilfiger have been on the vanguard of celebrating our differences. We discuss how Tommy Adaptive elevated the brand by making functional and fashionable clothing available. We also delve more into the work that Wunderman Thompson did. The key, Christina says, is staying away from inspiration porn. We also talk about the non-profit organization she co-founded—the Open Style Lab, which works on accessible technology, teaching STEM through accessible fashion design. Great—important—discussion.<ul><li><a href="https://www.youtube.com/watch?v=vkTP2zaCBXE" target="_blank">Tommy Adaptive on YouTube</a></li><li><a href="https://usa.tommy.com/en/shop-by-solution?cid=cpc_generic_adaptive_textad_google_us_%7BAdaptive%20Brand%20Unisex%7D_%7BAdaptive%20Clothing%7D_tommy%20adaptive&gclid=EAIaIQobChMIs_W-1Pza5AIVElYMCh2zMAatEAAYASAAEgJPEPD_BwE" target="_blank">Tommy Adaptive on the web</a></li><li><a href="https://www.wundermanthompson.com" target="_blank">Wunderman Thompson</a></li></ul>

On Episode 95, we're talking with Christina Mallon, Inclusive Design Lead at Wunderman Thompson and Partner/Board Member of Open Style Lab, which was founded at MIT. Christina has a fascinating story to tell about her career path and her creation of the inclusive design practice at Wunderman Thompson. We discuss the three principles of inclusive design, how we see inclusive design in practice, how Christina employs design thinking in her inclusive design work (they’re really the same thing), the use of cross functional teams, plus we get the story on the inclusivity practice at Wunderman Thompson and the work they did for Tommy Adaptive.

On Episode 94, Mitch Duckler is back to discuss brand strategy. Mitch has a book out called The Indispensable Brand. In part one, we touched on the premise of his book and the value of brand equity. This time, we cover the five key components of brand strategy—brand positioning, brand portfolio strategy, brand experiences, brand extension, and brand story. Episode Notes<ul><li>Mitch's firm: <a href="https://www.fullsurge.com" target="_blank">FullSurge</a></li><li>Mitch's book: <a href="https://www.fullsurge.com/indispensable-brand?hsCtaTracking=af45b2de-9a66-4267-aedb-1443143593e1%7C18f7ea0b-d291-4341-b2b3-3d48443387e4" target="_blank">The Indispensable Brand</a></li><li>Mitch on <a href="https://www.linkedin.com/in/mitchduckler/" target="_blank">LinkedIn</a></li></ul>

On Episode 93, we're joined by Mitch Duckler to talk about differentiating your brand in this era of sameness. Mitch has a book out called The Indispensable Brand. In this first part, we talk about the premise of his book: that brands are very much copycats these days, what's lost in the effort to measure everything, the value of brand equity, and the keys to standing out in this crazy world. It's fairly simple: what, how, why, and who.Episode Notes<ul><li>Mitch's firm: <a href="https://www.fullsurge.com" target="_blank">FullSurge</a></li><li>Mitch's book: <a href="https://www.fullsurge.com/indispensable-brand?hsCtaTracking=af45b2de-9a66-4267-aedb-1443143593e1%7C18f7ea0b-d291-4341-b2b3-3d48443387e4" target="_blank">The Indispensable Brand</a></li><li>Mitch on <a href="https://www.linkedin.com/in/mitchduckler/" target="_blank">LinkedIn</a></li></ul>

On Episode 92, we chat more with fellow podcaster Ben Shapiro. I read something recently that said, with some 700 thousand podcasts, we have reached peak podcast. I wanted to run that by Ben. He thinks we’re not even close. We talk about that and a few other geeky podcast things.Episode Notes<ul><li>Ben’s Podcast: <a href="http://martechpod.com/" target="_blank">The MarTech Podcast</a></li><li><a href="http://alongroadhomepod.com/" target="_blank">A Long Road Home</a>, the podcast Ben mentions that started in his Lyft ride</li><li><a href="https://www.linkedin.com/in/benjshap/" target="_blank">Ben on LinkedIn</a></li></ul>

On Episode 91, we take a different approach--collecting wisdom on brand, creativity, the words we use, and the value of a good creative brief from some our our guests over the past two years.We're joined by Elle Wolfe talking about her secret weapon during a rebrand at Path Factory, Tony Temple on how to approach the work, Alex Withers on creativity throughout an organization, Ben Afia on the power of words and and how it's really about culture, he says. And then there's the dreaded creative brief. Greg Quinton has an idea on the purpose of the brief and how to write it.

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