Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 90, Benjamin Shapiro, host of the MarTech Podcast, joins us. Ben and I have bumped into each other a few times over the past year. We chatted on the phone a while back about our shared experiences as podcasters. In this first part of our chat we get a look at Ben’s background, and how he came up with the idea of starting a podcast. He says he started it as an art project and that it can all be traced back to a few too many beers and a ride in a Lyft.Episode Notes<ul><li>Ben's Podcast: <a href="http://martechpod.com" target="_blank">The MarTech Podcast</a></li><li><a href="http://alongroadhomepod.com" target="_blank">A Long Road Home</a>, the podcast Ben mentions that started in his Lyft ride</li><li><a href="https://www.linkedin.com/in/benjshap/" target="_blank">Ben on LinkedIn</a></li></ul>

On Episode 89, Joe Martin of CloudApp is back to finish our discussion about video, visuals, and marketing. We learn about what CloudApp has been up to, the kinds of customers they have and how they use it to enhance productivity. Then we turn to the future, and Joe sees video and mobile at the center of the marketer's universe in the years to come. And, we agreed, we need to do better with mobile--much better.

On Episode 88, we're talking video and visuals in your marketing. Joe Martin is GM, VP of Marketing and Strategy at CloudApp, which helps you share video, screenshots, and gifs. He has a heritage of working at Adobe, and when I started thinking about having an episode about videos and visuals in marketing, he seemed like the obvious choice. In this first part, we talk about the way people respond to visuals, how Joe employs them in his marketing, and the lessons he carries with him from Adobe.

On Episode 87, Victor Machado and I continue our chat about Google My Business. This time, we examine the role it plays in the life of a business, plus we also discuss some quirks we’ve all seen in searching for businesses, how to go about hiring an agency to help you with GMB, and lots more. Episode Notes<ul><li><a href="https://www.linkedin.com/in/vmachado/" target="_blank">Victor Machado on LinkedIn</a></li><li><a href="https://www.postandwall.com/" target="_blank">Post&Wall Digital Marketing Agency</a></li><li><a href="https://www.google.com/business/?&gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&ppsrc=GMBS0&gclid=EAIaIQobChMIrfLAlLD-4wIV4pJbCh1JVwXHEAAYASAAEgL4DPD_BwE" target="_blank">Google My Business</a></li></ul>

On Episode 86, Victor Machado joins me to dig into Google My Business. When he was in last, we dug into SEO and SEM and touched briefly on it. Now, he’s back for the first of two episodes to get a bit more detail on GMB, as we like to call it. Episode Notes<ul><li><a href="https://www.linkedin.com/in/vmachado/" target="_blank">Victor Machado on LinkedIn</a></li><li><a href="https://www.postandwall.com/" target="_blank">Post&Wall Digital Marketing Agency</a></li><li><a href="https://www.google.com/business/?&gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&ppsrc=GMBS0&gclid=EAIaIQobChMIrfLAlLD-4wIV4pJbCh1JVwXHEAAYASAAEgL4DPD_BwE" target="_blank">Google My Business</a></li></ul>

On Episode 85, AJ Wilcox is back with me to chat about mastering LinkedIn marketing. AJ Wilcox. We go deep on how he sets the expectations of clients, how he uses LinkedIn to nurture prospects, and some trends he’s following. We start with a discussion about how he talks with clients about targeting specific job titles and industries, and the metrics he uses. 

On Episode 84, I'm joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked - The LinkedIn Advertising Agency and he's an expert on social media advertising, with a particular focus on LinkedIn. In this first part of our discussion, we look into what makes a good social media ad, how Facebook is doing as an advertising medium, how LinkedIn has been developing its marketplace, and how he advises his clients to utilize social media advertising.Episode Notes<ul><li><a href="https://b2linked.com" target="_blank">B2Linked</a>: This is AJ's LinkedIn ad agency.</li></ul>

On Episode 83, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte, is back. Last time, we were discussing the Deloitte report Beyond Marketing: Experience Reimagined and talked a lot about how the CMO and CIO are close partners now. We then delved into the key findings of the report, which center on data, decisioning and delivery. We covered a bit about data in the previous episode, and we pick up with a point I made about data being at the core of that blossoming CIO/CMO relationship.Episode Notes<ul><li><a href="https://www2.deloitte.com/insights/us/en/focus/tech-trends/2019/personalized-marketing-experience-reimagined.html" target="_blank">Beyond marketing: Experience reimagined</a> CMOs and CIOs partnering to elevate the human experience. In the new world of marketing—personalized, contextualized, and dynamic—CMOs are partnering with their technology organizations to bring control of the human experience back in house, with a fresh arsenal of experience-focused marketing tools.</li></ul>

On Episode 82, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte discusses the report Beyond Marketing: Experience Reimagined. I read it a while back. It painted an interesting picture of how marketing has changed, and how it is still changing. There are two keys: the connection between the CIO and CMO is tighter than ever and treating your customers like humans (not lines on a spreadsheet or targets in a campaign) is the only way to go. This is part one of two. Episode Notes<ul><li><a href="https://www2.deloitte.com/insights/us/en/focus/tech-trends/2019/personalized-marketing-experience-reimagined.html" target="_blank">Beyond marketing: Experience reimagined</a>, from Deloitte Insights: CMOs and CIOs partnering to elevate the human experience. In the new world of marketing—personalized, contextualized, and dynamic—CMOs are partnering with their technology organizations to bring control of the human experience back in house, with a fresh arsenal of experience-focused marketing tools.</li></ul>

On Episode 81, we're back with Scott Horn, CMO at PrismHR. In the first part of our chat, we looked at how how he approached his new job and interviewed candidates. Now we get a bit deeper. How does he run the marketing machine? He uses OKRs—a term that made the hair on the back of my neck stand up. Plus, we chat about the creative side of marketing, and a possible brand refresh for PrismHR. Then we look at how the CMO role is evolving and get Scott’s perspective on trends he’s following.

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