Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 72, Jon Chang is back in to talk about some thinking he’s done on career planning for marketers. I first spoke with Jon early this year about a survey that IBM Watson did on marketing. Jon was knowledgeable, insightful and passionate—and not just about marketing. Follow him on LinkedIn or Twitter and you’ll see someone with broad interests in helping others figure things out. When I saw him post a career planning template, I thought it would be fun to have him in to chat about it and see how he formulated it. This is the first part of our discussion. We talk about starting with your passions and figuring out two things you can be great at. Episode Notes<ul><li>Jon Chang's career planning template is right <a href="https://www.jonchang.co/content/2019/4/9/5-year-career-planning-template" target="_blank">here</a>.</li><li>See more of Jon's thinking <a href="https://www.jonchang.co/content" target="_blank">here</a>.</li><li>Learn more about Jon <a href="https://www.linkedin.com/in/jonchangny/" target="_blank">here</a>.</li></ul> Cover photo from <a href="https://www.flickr.com/photos/mahernajm/16255146758/in/photolist-qLpSP1-p23wYy-p7ex73-25jVuwx-poGLWu-2f64G2T-poJpPi-CS7G4K-poJqh2-poGM55-p7eeqk-qEUnub-oALagf-p7ee8B-owrH1o-4jubRn-VV8NrT-pmGnYG-bDeJjs-G5LMps-6Bka2g-oum7Cr-ow776a-osSbm5-psUiUv-pmGnHG-pos436-a2nQcZ-pmGoaU-nRSmrG-YUTxqe-p7eeFa-6v9yvW-dQTTZQ-7vxDDG-c4j5Yy-oePruN-7FbHaq-953w6U-e8CU5j-8XQou7-p7ewWo-co517Q-w9EkAn-qXipVb-PopqFw-6kt9a2-owaZZe-bZ1Nt3-bUAAcY" target="_blank">Flickr</a>, public domain.

On Episode 71, I continue my discussion with Elle Woulfe. What is the key to B2B marketing? It's simple--think of everyone as a person. That's the main conclusion of my discussion with Elle. There's a lot more to it than that, though. So you'll have to listen to get the whole story. As always, a fun chat with Elle.Cover image from <a href="https://www.flickr.com/photos/78423546@N06/34618601533/in/photolist-UK8o9e-S3MrYN-D7LkS-ZjBbz3-23E3HXj-JRRGFa-2aCdKUu-ZRUzsP-Yf59XH-29S4CSf-oqfc4w-R8xF1G-29EYwPm-cfr8BU-6cgUW8-496BGu-255wKRa-YkLnJ3-2b1gioW-qJMXbg-VXNV2j-pRqz27-UoXjYz-24jLtSb-d3QDmG-Rrm5sQ-27L59rX-rjEnhm-22WmLyp-U4ozmV-2dMQpGK-2313UHr-WmhT64-Nw2Vim-ESmf21-SS6k68-2fGnMeS-bzq2E4-NrfNgj-MsnWNC-Sh5b2s-28t5y4y-2f7rvkx-k5Rx6s-Jzpu78-W9yzww-nFqvE2-X1rR9p-8cGJjp-25vosUY" target="_blank">Flickr</a>, public domain.

A look at an episode of The Innovation Podcast: We have Bruno Aguiar, VP Commercial Management & Analytics at ESL/Turtle Entertainment. Of course, ESL is the trailblazing e-sports brand. We were thrilled Bruno agreed to sit down with us. To kick off the first of three episodes, we heard about Bruno's background and learned about the difference between e-sports and real sports (hint: there isn't one). We had a few laughs along the way, too.Cover and header image from <a href="https://www.123rf.com/stock-photo/e-sports.html?&sti=oc6k94n3prp8dews1z|&mediapopup=97365427" target="_blank">123rf</a>, standard license.

On Episode 70, Elle Woulfe joins us to dig into data and B2B marketing. Elle is VP of Marketing at PathFactory. You may remember the chat we had about six months ago about her rebrand. Elle did some special work with that and we got lots of reaction to it. But Elle has a lot of knowledge about using data as a marketer. What’s behind the data we collect and how should we use it? We get into that and more in part one of our chat. 

On Episode 69 we’re talking marketers as customer advocates with Riccardo Osti. In the second part of our discussion, we delve into how marketers can be customer advocates, the trends Riccardo is seeing, and we learn more about Wonderflow. 

On Episode 68, we have Riccardo Osti in to discuss marketing and the customer experience. Riccardo is CEO of Wonderflow, and we start our chat by defining the customer experience, then branch out into how to improve it and the role data can play in it. Riccardo is a fascinating guy with a really interesting company. Wonderflow gathers and makes sense of unstructured feedback from consumers. So Riccardo was the right one to speak to about the customer experience. 

We're taking another look back into the archives. In the middle of the first season, I had a chance to speak with Alex Withers, CMO of InMotionNow. It was great to get a CMO on the show with a fresh perspective. And it was even greater when we started chatting and Alex started to explain his thesis: that people like him should listen to creatives. As I wrote when I published it all the way back in March 2018, it was an inspirational chat--one that marketers and creatives alike will enjoy. Give it a listen.

On Episode 67, we continue our chat with Chris Dayley about converting social media traffic. We discuss split testing, understanding where people are in your funnel, and, of course, data—and lots more. He’s an engaging guy, and I think you’ll enjoy the chat. 

On Episode 66, Chris Dayley is back to discuss the dark arts of social media conversions. We start off our two-part chat with a discussion of what a company should expect from social media, the value of a two-way dialogue, and using tech like Facebook LIve. 

On Episode 65, we go even deeper on product marketing with Josh Martin. We talk about the value of data, balancing the demands of the day with planning for the future, plus he lets me in on the story behind his current company—Perfect Sense. It was a great discussion that makes, um, perfect sense. Enjoy!

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