Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 64, we're knee-deep in product marketing with Josh Martin. Josh and I spoke in an early episode of Confessions of a Marketer. And today we expand on that in the first of two episodes. We start off by talking about the ideal background for a product marketer, Josh’s career path, understanding the audience, and the value of working hard. 

On Episode 63, we're back with Karin Conroy, founder and creative director of Conroy Creative Counsel. Last time, Karin introduced the concept of whole-brained marketing. In this second part of our discussion, we examine trends Karin is following, and things like chatbots. Oh, and I declare that SEO is dead, but I'm not sure Karin agrees. Listen to find out. Episode Links<ul><li><a href="https://conroycreativecounsel.com/" target="_blank">Conroy Creative Counsel</a></li><li><a href="https://conroycreativecounsel.com/about/" target="_blank">About the Firm</a></li></ul>

On Epsiode 62, we have Karin Conroy, founder and creative director of Conroy Creative Counsel. She champions an approach called whole-brained marketing. Her business focuses on web design and digital marketing for law firms. But she found that many lawyers needed to modernize their marketing, and with whole-brained marketing she gives them an approach that balances the rational and creative. She even shares what it's like to negotiate with an attorney. It’s a challenge, but Karin has navigated it well. We had a fascinating discussion that I’ve divided into two parts. Here’s part one. Episode Links<ul><li><a href="https://conroycreativecounsel.com" target="_blank">Conroy Creative Counsel</a></li><li><a href="https://conroycreativecounsel.com/about/" target="_blank">About the Firm</a></li></ul> Cover image from <a href="https://upload.wikimedia.org/wikipedia/commons/5/56/The_Thinker%2C_Rodin.jpg" target="_blank">Wikimedia Commons</a>, public domain.

On Episode 61, I've got Ben Afia back in. I’ve known him for a decade and he has trailblazed the world of tone of voice. You may remember him from the other times he’s been on. He always talks sense about tone of voice. This time, he has a language manifesto. I knew when I saw he’d posted it, that we’d have to have him on. As always, it was an informative, engaging discussion. Episode Links<ul><li><a href="https://www.benafia.com/language-manifesto-optin/" target="_blank">Download Ben Afia's Language Manifesto</a> — When you focus on language, you help everyone connect as humans. You’ll find it easier to give customers what you promised and they’ll be happier.</li><li><a href="https://www.benafia.com/about/" target="_blank">About Ben Afia</a> — A brand strategist, coach and international speaker – how did I end up here?</li></ul>Cover image from <a href="https://www.flickr.com/photos/kmsiever/5895380540/in/photolist-9YXnf5-5B1aSS-LRGEeB-UXMEkw-KBJ3pj-WQqmYX-BhkkMh-XhtYHc-JL8V73-6F685v-o7ru1t-ouoPm7-arGNjY-oePPM4-dhZvjr-ou8c5m-dYKP2Y-ouwDR1-4UbgBr-odxHEH-oeQDE9-x4gcaL-ovXswk-owkrUg-hZoqbV-bJeRQg-osGSmf-5RWLSc-ouryoV-ocZBji-odaoo1-Pt7hAt-ovsyvm-ocULeT-EQKg1w-mLssvp-odar7X-dhZtvP-g6Usdm-odEHhy-2fn4UXM-ouXbm8-ovuSXs-83iZJB-6Zr5mG-YZPTPd-odbUEv-otHUrC-UJJLDx-xemPUN" target="_blank">Flickr</a>, public domain.

We're taking one more episode to peer back into the archives--this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He'd just come out with a book called "Marketing in the #FakeNews Era." To say it was timely was an understatement. With decades of experience as a global marketing exec and CMO working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade, Peter approached things with a unique perspective. Some things don't age well. But it seems like fake news will be with us for a while. So whether you like it our not, it makes sense to figure out how to deal with it.

We're still digging into the archives. This time, we've come up with a short chat I had with Duncan Chapple, the world's foremost authority on analyst relations. He's a great guy, and when he was in Cambridge, Mass. for a conference back in late 2017, I grabbed a few minutes with him to chat about marketing and analyst relations. We had a fun discussion. And, as I was packing up my gear, we started to talk about the evils of PowerPoint. I knew I had to record it, so I set things up again and we had at it. Herewith, Death by Powerpoint. Enjoy!

We're digging into the archives for the next few days. This time, we return to ground zero for Confessions of a Marketer and give you Episode 1. I was new at this, and wanted a first guest who I knew well. And I also wanted to be confident that the guest could chat for more than a few minutes. That person was the inimitable Tony Temple. Back then, Tony was working solo as a brand consultant. Now, he's executive creative director at DirectionGroup (https://www.directiongroup.com) in the UK, where he's evangelizing about the death of B2B. When we had our chat, he was noodling around with the idea that it's You and Me, Not B2B. I hope you'll like this view back to October of 2017, when I brought CoaM from the drawing board to reality. Enjoy.

A look at an episode of The Innovation Podcast: We're focused again on Opportunity Zones--this time with Lane Jost. Lane is an expert in both corporate social responsibility and corporate sustainability, having held leadership roles over the last 10 years in the consulting, financial services and food service sectors. He currently serves as part of PwC’s national Responsible Business Leadership team, helping the firm and its clients leverage human capital capacity to drive social and environmental impact. This is the first of two-parts, as we zero in on Opportunity Zones. Plus, we discuss redlining--the systematic denial of services in racially diverse neighborhoods and communities.

On Episode 60, we have Tiesha Miller, VP of growth and marketing technology at iCrossing. We start our discussion about a couple of words in her title, then dig into how she advises clients to utilize technology, how GDPR and other legislation in the offing will affect the business, and also what trends she’s tracking (hint: voice is gonna be big).Episode Links<ul><li><a href="https://www.icrossing.com/" target="_blank">iCrossing</a> — iCrossing has been unleashing brand potential for 18 years. As an agency owned by Hearst, we have access to the most valuable ingredients for effective marketing: insights, talent and audiences.</li><li><a href="https://www.thedrum.com/opinion/2019/01/15/auto-voice-and-tv-technologies-amplify-the-marketer-s-dilemma" target="_blank">Auto, voice, and TV technologies amplify the marketer’s dilemma</a> — Our jobs as marketers continue to intensify and become more complex. Yet, we still need to deliver on short-term sales while building future strategies. Balancing the two in today’s environment is a dilemma exacerbated by the landscape of ever-proliferating technology, sophisticated and oversaturated consumers, and more and more complex playgrounds to engage customers.</li><li><a href="https://adage.com/article/cmo-strategy/past-promises-advanced-data-management/316996" target="_blank">How to see past the promises of advanced data management and get what you need</a> — Adopting a cloud solution is about as easy to grasp as quantum physics, but it's become a necessity as marketers grapple with a fragmented consumer landscape: People are interacting with brands at physical stores, online, via voice, over the phone, in-app, chat, email and on social. Data across these channels has historically existed in silos, which is not ideal for brands trying to figure out who their audiences are and how to best serve them.</li></ul>Cover image from <a href="https://www.flickr.com/photos/volvob12b/9580811408/in/photolist-fACarA-bB8eC-it3ZK-nnk9Rp-gu3yzU-5pi8s9-eHEDst-Sd4K6f-3gpFLa-7eoesG-7eoeGs-WNScJV-Chors9-UZXEF2-2aNUG5V-joBVhG-ahGYub-orX2vL-Qv7iHd-FDcq8M-dkCvpP-bxBzsQ-eiuexp-gu3vH9-4CdPa-otuqFS-yK3N61-iC4j67-38L9E3-bNULWp-W3MgXs-265vxmx-2duDiR4-BWpQdu-XopAUA-smtnkP-4C9ky-VqhNz7-hT3kuX-YrMbdt-fmyB5Q-Ga8KYk-pwzsAi-VwUZEV-NrEKkS-2aWaEYJ-ahmUvh-24iZtyX-5HzdBB-MoRqC8" target="_blank">Flickr</a>, public domain.

A look at an episode of the Innovation Podcast: How do you create, bootstrap, innovate and keep going at a startup based in Kaliningrad, Russia? We were curious, so we talked with Daniel Ray, director of the innovation labs at Ultimate Guitar and MuseScore. Daniel has a fascinating background in music that led him from playing bassoon and contra bassoon in symphonies, to rocking out with bands, then into the tech world, and finally combining his love of tech and music at Ultimate Guitar. Join Garnet and Mark to hear the story behind it all, and where UG is headed.Cover image from <a href="https://www.flickr.com/photos/155287329@N08/34986832905/in/photolist-ViEEuZ-oeVEKT-XZBh5i-aJEVYK-6hDWUG-odv8Y9-qWgdUw-aJCAxc-aJDni2-AwjJ5E-rdFqCi-Suuzhw-WqCUVc-nxgbbN-zeWtiX-aJCFET-UKfX5i-ap1nQd-aJCxoT-SMu5kw-WRm7wb-r2e1qc-ouHqnd-ov8nzG-rpvdvv-9fJUjs-6ZFWvP-rbwMFq-9RRaZr-aJDdfe-Rzqate-sbzGSY-odDJgv-zQ36Ez-H9U923-Xjeit4-cSNigo-9CZm9k-QSHAFm-6SWFJ1-rp4UmF-qvxW7C-dbmJux-duUjxN-Tmd2nb-qh2mJ8-p4q7J8-TbPDJq-TQ23DG-6SSDF8" target="_blank">Flickr</a>, public domain.

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