Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

On Episode 59, I’ve got Eric Smallwood of Apex Marketing Group in to chat about the marketing value of Tiger Woods winning the Masters. Eric was quoted far and wide about the marketing value of Tiger’s Masters win. I got in touch with him to get to the root of the numbers. We had a great discussion about it, and he shed some light on the way he calculates the value, plus we discussed his other focus—naming rights.Cover image from <a href="https://www.123rf.com/stock-photo/golf_tee.html?&sti=ocpn2mqrzvca1bbzoj%7C&mediapopup=10668793" target="_blank">123RF</a>, Standard License.

On Episode 58, we're talking with Chris Clegg, president and research director of PortMA, which is short for Portland Marketing Analytics. His firm works with some of the world’s biggest brands on using data to drive communications strategies and make better marketing decisions. Chris posted on LinkedIn a while back about how to create stronger marketing with data—and that got my attention. So I asked him to come on the show to share his ideas with you.Cover image from <a href="https://www.flickr.com/photos/internetarchivebookimages/14756168652/in/gallery-runlevel0-72157703602703562/" target="_blank">Flickr</a>, public domain.

On Episode 57, Cahill Puil is back to look at world beyond the attention economy. What’s next? How can we deal with the piles of data and sort the wheat from the chaff, what can marketers do to remain relevant, and what trends is Cahill watching? You’ll want to stay with us for this one.Cover and header image from <a href="https://www.flickr.com/photos/138815570@N08/31842920447/in/photolist-QvRhRM-KXgpsH-S93DnG-24cTHKN-dM4sDX-6ERNYS-ULcbd9-ZnWNsa-KQy45T-9tcbDx-SQpiek-24Vb6yG-2ecxPgQ-dNYPeW-29aDWnM-DayuMr-C4MtM8-eS2uHG-MRBj1d-fgfRs-SQphJT-ohEUeJ-RArtxx-2aPp969-6VeW3-U3KESv-p8jnjR-2atVLJQ-SQphw8-D7Kf6u-SQphZn-23pnF3R-o5GfTV-UB1zgU-qZ788Y-h6K7Fz-CjHG9o-SQpfG6-6EMCYt-28jmuBH-SLPDqu-4qHQCq-28B7Ldc-ZRza1e-SQpfda-Lv84xt-27tSkKD-WuZScH-HyGQRg-YVDmbY" target="_blank">Flickr</a>, public domain.Episode Links<ul><li><a href="http://podcasts.joerogan.net/" target="_blank">Joe Rogan</a></li><li><a href="https://www.theringer.com/the-bill-simmons-podcast" target="_blank">Bill Simmons</a></li><li><a href="http://www.wtfpod.com/" target="_blank">Marc Maron</a></li><li><a href="https://medium.com/the-mission/get-1-better-every-day-the-kaizen-approach-to-self-improvement-b79c9e045678" target="_blank">How to be 1% Better Every Day (The Kaizen Approach to Self-improvement)</a></li><li><a href="https://www.statisticsviews.com/details/feature/5799231/Three-Yards-and-A-Cloud-of-Dust-The-Evolution-of-Passing-in___.html" target="_blank">Three Yards and A Cloud of Dust: The Evolution of Passing in the NFL</a></li></ul>

On Episode 56, Cahil Puill joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every day—and that’s just not sustainable. So, how should marketers deal with it and what’s next? We get to that in part one of my chat with Cahill.Episode Links<ul><li><a href="https://www.bytemediagroup.com/" target="_blank">Byte Media Group</a> — We help blockchain and tech companies unlock their full potential with marketing & branding strategy.</li><li><a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action" target="_blank">Simon Sinek’s Ted Talk: How Great Leaders Inspire Action</a> — Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers.</li><li><a href="https://www.youtube.com/watch?v=lomlpJREDzw" target="_blank">Colin Kaepernick Nike Spot</a></li></ul> Cover image from <a href="https://www.flickr.com/photos/117682788@N08/37915352622/in/photolist-ZLs6of-27uodfD-YJske3-258BSUc-2ahEQUa-27gVoEo-NdXZho-ZTkPHC-NdVF29-22mDJ1x-Yd3AwA-24D7a2P-25SrApL-Kz21zv-GMLXE6-KJcvtu-5WLqah-F6czRG-FXU2cG-21btBxE-2715S7i-29QiMdj-ZuC7jj-23prNL8-21BEaW8-YhmKgE-281Te9L-26ib3cR-21jWfKT-22Z2ZRB-NcVEDw-LAw2EK-FpZY7c-2e2tz6n-2e4ZbAG-2avSNDf-RBPG8B-LArRBM-SukCcS-QzRuun-Zwnw9W-26YAs2c-26hXfaf-217KP49-28YmNVx-M8PhN1-ZPZGZz-RvnV2W-2aKYQk2-2b9zYs6" target="_blank">Flickr</a>, public domain.

On Episode 55, Alex Withers is back with an appeal to his fellow CMOs. There are five points, all drawn from the data in the <a href="https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/" target="_blank">In-House Creative Management Report</a>, that Alex feels CMOs need to take to heart. Some very valuable info here, and some advice on shouting louder than your spend.Episode Links<ul><li><a href="https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/" target="_blank">The 2019 In-House Creative Management Report</a> — inMotionNow has partnered with InSource to conduct a survey of over 500 creative and marketing professionals across industries to gather insight into the leadership, collaboration and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!</li><li><a href="https://www.inmotionnow.com/" target="_blank">inMotionNow</a> — inMotionNow is the leading provider of workflow solutions for enterprise creative and marketing teams.</li><li><a href="https://www.confessionsofamarketer.com/17" target="_blank">Episode 17: Why CMOs Should Listen to Creatives</a> — On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.</li><li><a href="https://www.confessionsofamarketer.com/54" target="_blank">Episode 54: In-House Creative Management</a> — On Episode 54, we're talking in-house creative management with InMotionNow CMO Alex Withers. Last year, in episode 17, we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.</li></ul>Cover image from <a href="https://www.flickr.com/photos/162279984@N04/39073968805/in/photolist-22wQiBk-SuZ6qE-5tuDWG-rpVkwf-24rDJvu-24FDtuY-ywWZSJ-26HDdSk-ywFUos-ztHFbH-z9P1BV-ywQbQP-yB6r7b-zguZG3-zp1NrG-zc6zLN-zguYYj-z9GUEN-zc6AKG-apzatW-yBeN68-ztTyeN-yCEQmA-yCPrjz-LkyT4G-zzGVCp-zguZKE-zv8bhd-SF84FL-SgNcYZ-24scLbn-tDN4HB-ow7V6f-oeTEHd-ovbGgB-zjAqgf-EFVi8n-zBdTwp-zcsRAa-odauKg-MzaDaT-zjApg9-i7iDNU-dQGSqZ-dQNsRS-odjv3H-zccJxT-DV9CHB-i2LFRY-zjAq3E" target="_blank">Flickr</a>, public domain.

On Episode 54, we're talking in-house creative management with InMotionNow (https://www.inmotionnow.com) CMO Alex Withers (https://www.linkedin.com/in/awithers/). Last year, in Episode 17 (https://www.confessionsofamarketer.com/17), we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report (https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/) gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.

On Episode 53, we've got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a cause. It’s called Marketing Isn’t About You: The Two Things that matter if You Sell Things that Matter. He’s distilled a lot of his thinking from years of helping companies.

A look at an episode of the Innovation Podcast: This week, Garnet and I continue our chat with Peter Stuart of Outlier Capital about Opportunity Zones -- we learn the three most important things to know about them, how Peter is capitalizing on them at Outlier Capital, some common mistakes, and we get a broader understanding of opportunity zones in general.

On Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. She has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. And she has a new book out called Rebel Talent—Why It Pays to Break the Rules at Work and In Life. You fancy yourself a rebel, or have some rebels in your company? Listen closely to my chat with Francesca.

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