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    Business

    Coaching Inc with Tom Krol

    Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

    Advertise

    Copyright: © 2024 Coaching Inc with Tom Krol

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    Latest Episodes:
    CIP - S2 - 048 - He Never Meant to Be a Coach – Now He Makes 7-Figures (Full Strategy Revealed) with Eric Brewer Aug 21, 2025
    Show notes

    Eric used to struggle to get leads for his real estate business. He started posting on social media not because he had a master plan but because he was desperate. Then, the desperate content strategy accidentally turned him into one of the most followed coaches in his space.

    In this episode, Eric shares how he built a 7-figure coaching business without ads or funnels. He walks through the early mistakes, the mindset shifts that changed everything, and the exact structure he uses today to grow a business that’s simple, scalable, and profitable.

    If you’ve ever thought, “I’m not a coach”, this episode will show you how to turn what you already know into influence, income, and impact. Listen and enjoy!

    You’ll Learn How To:

    • Turn your expertise into authority and income
    • Avoid the common mistakes new coaches make
    • Build trust without pretending to be a “guru”
    • Structure your coaching so it scales without burning you out

    What You’ll Learn in This Episode:

    • (05:24) Eric Brewer’s backstory and how it all started
    • (06:01) Early struggles and mistakes in teaching others
    • (07:41) Why lived experience matters more than “guru” advice
    • (09:15) How social media turned into his biggest growth tool
    • (10:04) Why Facebook Live became his secret weapon
    • (11:52) How vulnerability and transparency attract clients
    • (14:32) Where to find potential clients?
    • (15:32) Learning more stuff to teach more stuff
    • (18:21) Read eight pages a day: Eric’s top book picks
    • (22:34) The principles of Gapology explained
    • (23:11) K.I.A. = Knowledge, Importance, Activity
    • (24:20) What “scaling” really means in coaching
    • (27:45) Leadership through asking better questions
    • (31:18) Why trading money for time and focus isn’t worth it
    • (32:31) How to spot and hire A-players
    • (33:06) The four categories for understanding people’s behavior
    • (33:14) Category #1: Assertiveness vs. Collaboration
    • (33:27) Category #2: Extroversion vs. Introversion
    • (33:37) Category #3: Pace of work
    • (33:46) Category #4: Precision and detail in work

    Who This Episode is For:

    • Business owners who never thought of themselves as “coaches”
    • Coaches who want to simplify and scale without burning out
    • Entrepreneurs ready to monetize their expertise
    • Anyone curious how to build a 7-figure coaching business from scratch

    Why You Should Listen:

    Eric Brewer shows that you don’t need to start as a “guru” to build a thriving coaching business. His journey from desperate real estate posts to a multi-7-figure coaching brand is packed with lessons you can apply today. From organic marketing to scaling strategies, this episode gives you the roadmap for long-term coaching success.

    Connect with Eric Brewer:

    • Website: https://www.ericbuysyourhouse.com/
    • Instagram: https://www.instagram.com/ericbrewerinvest/
    • Tiktok: https://www.tiktok.com/@ericbrewerrealestate
    • YouTube: https://www.youtube.com/@ericbrewerrealestate
    CIP - S2 - 047 - Why Coaches Go Broke (Even When They’re Making Money) with Amanda Webster Aug 18, 2025
    Show notes

    Many coaches can sell, but when it comes to profit, the number buyers care about, they fall short.

    In this episode, Amanda Webster explains why so many coaching businesses run out of cash even when revenue looks good, and what to do about it. She breaks down how to keep your books clean, plan for taxes, and build a second income stream with simple referrals and evergreen webinars.

    If you want to keep more of what you earn and be prepared for a future exit, this episode is for you. Listen and enjoy!

    You’ll Learn How To:

    • Build referral income without extra fulfillment work
    • Make your money easy to understand and manage.
    • Focus on profit, not just revenue
    • Track cash the right way (P&L, balance sheet, cash flow)
    • Start with simple tools like Excel and still be exit-ready

    What You’ll Learn in This Episode:

    • (02:04) Why coaching revenue gets a low exit multiple
    • (03:03) EBITDA explained in plain English
    • (06:50) Amanda’s journey from corporate to coaching
    • (07:51) The 49/51 rule: making money vs. managing money
    • (09:46) Why referrals are an overlooked income stream
    • (11:54) How to serve your audience and monetize it
    • (12:43) Create a phone short-code for your referral link
    • (13:39) Evergreen webinars that keep producing leads and commissions
    • (16:01) Why affiliate checks stack up fast over time
    • (17:45) Accounting is the language of business
    • (18:28) Tax strategy isn’t a December scramble; you must plan it now
    • (19:47) Excel done right beats messy books
    • (21:01) Five things that kill businesses: debt, divorce, health, legal, taxes
    • (22:11) Using debt the right way
    • (23:26) Understanding your cash conversion cycle
    • (24:42) Why most coaches don’t know their real numbers
    • (26:05) How to connect with Amanda Webster

    Who This Episode is For:

    • Coaches who are making sales but struggling to keep a profit
    • Founders planning to sell in the future
    • Creators with audiences who want to monetize with referrals
    • Anyone who needs clearer books and smarter tax planning

    Why You Should Listen:

    Revenue looks good on paper, but profit is what keeps the doors open. Amanda shows you how to protect your money, build extra income streams, and get your business financially solid so you can grow with confidence and prepare for a strong exit.

    Connect with Amanda Webster:

    • Email: amanda@accruity.com
    • LinkedIn: https://www.linkedin.com/in/amanda-webster-coo/
    • Instagram: https://www.instagram.com/amandawebstercoo
    • Facebook: https://www.facebook.com/amanda.webstercoo/
    CIP - S2 - 046 - The Brutal Truth About Why You’re NOT Closing Calls with Drewbie Wilson Aug 14, 2025
    Show notes

    If you are getting people on calls but struggling to close, the problem might not be your script; it could be you. There might be a lack of empathy.

    In this episode, Drewbie Wilson lays out the hard truths most coaches and salespeople don’t want to hear. He shares why confidence, consistency, and connection matter more than clever lines, and how to spot the subtle mistakes that are costing you deals.

    Listen as he gives you a clear blueprint for turning more conversations into clients. Whether you are selling coaching, high-ticket programs, or any premium offer, these principles will help you close more without being pushy.

    You’ll Learn How To:

    • Call the leads with confidence and preparedness
    • Apply the C-A-L-L-S process to build instant trust and credibility on every call
    • Avoid the biggest mistakes that kill a sale before it starts
    • Live a balanced life by focusing on the four areas of life that are important

    What You’ll Learn in This Episode:

    • (4:36) What does "Call the Damn Leads" mean?
    • (5:38) Not everybody will pick up the phone and call the damn leads
    • (8:17) The real reasons why people are not calling the leads?
    • (9:27) The danger of showing up unprepared and “winging it”
    • (10:53) The fear of the unknown
    • (12:24) Framework to approach the actual conversation: Have a plan, work the plan
    • (12:36) The C-A-L-L-S Process
    • (16:47) How to finally close a high-ticket sale?
    • (18:09) The 4/6 strategy explained
    • (20:13) Knowing what your time is worth
    • (22:17) Where is your time going, and what is the return on that investment
    • (22:38) The four areas of life that are important: Sleep and recovery, legacy, business, and ourselves
    • (25:58) The Science of Scaling
    • (34:46) Sell more high-ticket clients, talk to more high-ticket clients

    Who This Episode is For:

    • Coaches and experts who are struggling to close sales calls
    • Entrepreneurs who want to sell high-ticket offers without pressure
    • Sales reps are looking for a repeatable system that works
    • Anyone tired of chasing leads that never convert

    Why You Should Listen:

    Drewbie Wilson doesn’t sugarcoat sales; he has closed thousands of high-ticket deals and knows exactly what separates closers from talkers. If you are ready to address what’s actually holding you back and start closing with confidence, this episode provides the roadmap.

    Connect with Drewbie Wilson:

    • Instagram: https://www.instagram.com/drewbierides
    • Facebook: https://www.facebook.com/DrewbieRides/
    • Website: https://callthedamnleads.com/
    CIP - S2 - 045 - How Lauren Tickner Built a $100K Per Month Business with Just Organic Content Aug 11, 2025
    Show notes

    Struggling to get leads, clients, or real engagement from your posts? The problem might not be your offer, it could be your content.

    In this episode, Lauren Tickner reveals how she has consistently earned $ 100,000 per month for over three years using only free, organic strategies. She shares the simple content system that fuels her sales funnel, how she turns just 90 minutes of content into massive revenue, and the exact methods she uses to convert followers into high-paying clients.

    If you are tired of chasing algorithms or overcomplicating your marketing, this is your playbook for keeping it simple and achieving wildly profitable results.

    You’ll Learn How To:

    • Build a repeatable content system that brings in leads without ads
    • Avoid the biggest content mistakes that kill engagement and sales
    • Create posts that make people stop scrolling and pay attention
    • Use DMs to turn conversations into consistent, high-ticket sales

    What You’ll Learn in This Episode:

    • (05:02) Who Lauren is and the lifestyle her business has created
    • (06:42) Mindset differences between UK and US entrepreneurs
    • (08:05) How to attract and monetize your audience
    • (09:51) The real reason people struggle to get results on social media
    • (10:15) Building authority and trust in your content
    • (11:02) Two types of authority to show on social media
    • (13:10) How Lauren used AI to land 12 new clients
    • (14:28) Turning one simple conversion mechanism: DMs into $100K months
    • (16:10) Why doing things that don’t scale can actually help you scale
    • (19:53) Why simplicity beats complexity in marketing
    • (22:10) The junk reps in business
    • (24:05) How elimination helps you focus and grow
    • (27:55) Why modeling success works better than reinventing the wheel
    • (30:23) The first part of the sales call
    • (33:47) Lauren’s high-value habit you can copy today
    • (35:00) Eliminate or delegate?

    Who This Episode is For:

    • Course creators whose content isn’t converting
    • Entrepreneurs who are wondering if they should spend money on ads
    • Business owners who are tired of endlessly posting with little return
    • Anyone who wants a steady flow of premium clients without paid traffic

    Why You Should Listen:

    Lauren Tickner built a multi-six-figure-per-month business without ads, funnels, or complicated tech. Her framework is simple, proven, and works in any niche. If you want to earn more while doing less, this episode shows you exactly how.

    Connect with Lauren Tickner:

    • Instagram: https://www.instagram.com/laurentickner/?hl=en
    • YouTube: https://www.youtube.com/c/laurentickner
    • LinkedIn: https://www.linkedin.com/in/laurentickner/?originalSubdomain=uk


    Get a copy of Lauren's new sales script for her private and group clients. Just tag Coaching Inc at coachinginc.com and she'll give it to you for free!

    CIP - S2 - 044 - The Sales Framework That Makes People Say “YES” Before You Even Pitch with Josh and Tiffany High Aug 07, 2025
    Show notes

    What’s the biggest mistake you can make in a sales conversation? Leading with your price.

    In this episode, Josh and Tiffany High share the real reason they are closing 70% or more of their live event attendees without using high-pressure tactics or sales tricks. They break down how to ask the right questions, create emotional clarity, and let the audience sell themselves before the offer is ever named. If you have ever rushed into your pitch too early and watched the room go cold, this episode gives you the real solution!

    Whether you are selling from stage, on Zoom, or 1:1, this is how to lead the conversation, build connection, and move people to a confident “yes.”

    You’ll Learn How To:

    • Use “gradient questions” to warm up and qualify prospects the right way
    • Frame your messaging to shape how people see your offer before you pitch
    • Ask better questions that create urgency, desire, and trust
    • Shift from explaining your product to pulling out real buying intent
    • Avoid naming your price too early

    What You’ll Learn in This Episode:

    • (03:54) Who Josh and Tiffany are and how they started Results Driven
    • (05:57) Launching a one-on-one coaching business from scratch
    • (07:00) Why telling stories from the heart converts better than hype
    • (10:05) Why real skill takes time and why most people give up too soon
    • (10:49) Letting prospects opt in instead of forcing the next step
    • (12:56) “Gradient” questions that help your audience self-qualify
    • (14:36) Using questions to create context instead of jumping to solutions
    • (15:04) Creating desire first, then naming the price
    • (16:51) What the highest achievers all do in their buying decisions
    • (21:26) Pain-driven questions that reveal deep emotional triggers
    • (26:29) Pre-question phrases that unlock better conversations
    • (27:52) Why better questions lead to better results
    • (30:38) How to get people to open up about what’s holding them back
    • (35:27) How to build trust by making and keeping simple promises
    • (37:46) Asking desire-based questions to lead into your solution
    • (41:03) Framing: how to shape a buyer’s perspective without pitching
    • (42:54) Start talking about value and numbers before naming your price
    • (50:34) Get them talking about the value—so the offer makes sense
    • (57:55) How to reverse-engineer your entire sales presentation

    Who This Episode is For:

    • Coaches and experts who sell from stage, Zoom, or 1:1 and want higher close rates
    • Entrepreneurs who are tired of pitching too early and losing momentum
    • Sales leaders looking to upgrade their team’s frameworks and results
    • Anyone who wants to move people emotionally—without pressure or push

    Why You Should Listen:

    Josh and Tiffany High share the secrets to sales that feel real, personal, and powerful. This episode isn’t just about scripts; it is about asking better questions, creating real connections, and building an offer that sells itself before the price is ever mentioned.

    If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com

    Connect with Tiffany and Josh:

    • Tiffany Instagram: @tiffanyhighfficial
    • Josh Instagram: @joshhighofficial
    • Website: https://resultsdrivenrei.com/home/
    CIP - S2 - 043 - PR Authority Playbook – How to Turn Free Press Into Paid Clients with Jeremy Knauff Aug 04, 2025
    Show notes

    What if media exposure didn’t just build your brand, but was also a great lead-generating machine?

    In this episode, PR expert Jeremy Knauff joins Tom Krol to break down exactly how to turn press coverage into a pipeline, from crafting stories that catch attention to leveraging media the right way once you have been featured. He also shares the importance of building your brand, building trust through a good, consistent, and professional image on all your platforms, and his view on press releases.

    Listen as Jeremy shares the playbook he used to get coaches, founders, and experts into top publications and turn that credibility into cash. Enjoy the show!

    You’ll Learn How To:

    • Create a personal brand that journalists can look into
    • Build media presence with the right steps
    • Identify the biggest PR myths that are holding you back
    • Get featured in top publications without spending a fortune
    • Craft stories journalists want to cover

    What You’ll Learn in This Episode:

    • (02:14) The importance of building a personal brand
    • (02:42) Potential clients and journalists want to know who they are doing business with
    • (03:32) Personal brand is important in getting media features
    • (04:05) Branding: Good, consistent, and professional image on social media platforms
    • (05:30) Develop content to demonstrate expertise
    • (06:23) Choose five things that are very important to you and your business
    • (08:57) The things people should and shouldn't talk about
    • (11:58) Leverage current events to create marketing opportunities
    • (15:12) Is a press release a good PR strategy?
    • (18:03) Why storytelling beats credentials when it comes to PR
    • (22:36) Top things you should do to generate more high-ticket clients
    • (24:34) Building relationships with journalists without being annoying
    • (30:05) Mistakes to avoid when using media on your website or social media

    Who This Episode is For:

    • Coaches and consultants who are ready to elevate their authority fast
    • Entrepreneurs who are tired of getting featured and getting nothing from it
    • Content creators who are struggling to get noticed in a crowded market
    • Personal brands looking to land press and use it as a client magnet

    Why You Should Listen:

    This isn’t about vanity metrics or logos for your homepage. Jeremy shares how to profit from your press using real strategies that work whether you are just starting or scaling fast. If you are serious about growing your coaching business with authority and credibility, this episode lays down the roadmap.

    If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com

    Connect with Jeremy Knauff:

    • Website: https://spartanmedia.com/
    • Personal Website: https://jeremyknauff.com/
    • LinkedIn: https://www.linkedin.com/in/jeremyknauff
    • YouTube: https://www.youtube.com/user/JeremyKnauff
    • Facebook: https://www.facebook.com/jlknauff/
    CIP - S2 - 042 - No Ads. No Funnels. Just Clients – William’s Zero-Fluff Method for Attracting High Ticket Clients Jul 31, 2025
    Show notes

    What if you could build a six-figure coaching business without spending on ads, hiring a funnel builder, or even having a fancy website?

    In this episode, William Tingle shares how he achieved this by simply showing up consistently, delivering real value, and keeping everything straightforward. Listen to how he built his business off in-person events, turned a book into a lead-driving engine, and how he uses one marketing channel to attract high-ticket clients using content that helps people.

    If you are a coach or expert tired of overcomplicating everything, this episode is for you!

    You’ll Learn How To:

    • Publish a book and leverage a story that brings in clients on autopilot
    • Purchase a property through creative financing
    • Replace funnels and ads with content that speaks directly to your audience
    • Avoid overthinking your content and just offer a sincere solution to people's financial pain

    What You’ll Learn in This Episode:

    • (04:34) Who is William Tingle, and his real estate investing journey
    • (05:35) How to treat people well and make a good deal for yourself
    • (09:02) Definition of creative finance
    • (10:18) Creating quality content vs funnels and tunnels
    • (13:06) Using YouTube to consistently attract ideal buyers
    • (14:09) The power of “just showing up” and not overthinking your content
    • (15:15) Why YouTube titles matter more than camera quality
    • (16:44) Preparation is a form of procrastination
    • (18:28) Put your link and way to pay on your content
    • (21:03) How he self-published a lead-generating boo

    Who This Episode is For:

    • Coaches and consultants who want more clients, income, and freedom.
    • Real estate educators or experts looking to monetize content without ads
    • Content creators who want to monetize without selling out

    Why You Should Listen:

    William didn’t follow the blueprint. He rewrote it. If you have been paralyzed by funnels, copywriting formulas, or perfect content plans, this episode offers a smarter, yet simpler, way. William demonstrates how to show up with value, telling your story, and solving real problems.

    If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com

    Connect with William Tingle:

    • YouTube: https://www.youtube.com/Sub2Deals
    • Instagram: https://www.instagram.com/sub2deals/
    • Facebook: https://www.facebook.com/Sub2Deals/
    • Website: https://sub2deals.com/
    CIP - S2 - 041 - Why 95% of Online Coaches Fail (And How to Be the 5% That Don’t) with Marc Mawhinney Jul 28, 2025
    Show notes

    Most online coaches are stuck—drowning in noise, chasing likes, and wondering why no one is booking calls. If you ever felt like that, this episode is your wake-up call.

    Tom Krol sits down with Marc Mawhinney, the “Coach of Coaches” and founder of the Coaching Jungle, to talk about why most coaches fail and how to beat the odds. Marc shares his timeless advice, from conquering limiting beliefs to embracing the awkward work that builds revenue. If you are ready to start building a real business, don’t miss this one.

    You’ll Learn How To:

    • Avoid classic mistakes that most coaches make
    • Tactics that get clients without getting burnt out or selling your soul
    • Show up consistently, even when results don’t come right away
    • Harness the power of daily email and persistent visibility
    • Reframe failure and stay in the game

    What You’ll Learn in This Episode:

    • (01:10) Why most coaches fail and their classic mistakes
    • (05:25) Finding the encouragement for beginners who try one thing and it doesn't work
    • (08:26) Why authentic gratitude is action, not just a feeling
    • (09:19) 10 ways to organically drive a high dollar amount of sales every month
    • (10:08) The importance of staying in the game and showing up every day
    • (12:44) How a fear of success is often more paralyzing than fear of failure
    • (14:04) Raise your prices, don't act out of desperation
    • (16:59) The hidden power of language and self-talk in shaping results
    • (21:53) “You are not your business”: How to detach identity from outcomes

    Who This Episode is For:

    • Coaches and creators who are stuck in content creation with little traction
    • Entrepreneurs who are feeling the weight of slow growth or recent failures
    • Founders who need a reality check and a reason to keep pushing
    • Anyone ready to move from survival to real success

    Why You Should Listen:

    Marc Mawhinney has coached over 5,000 clients, built one of the most engaged coaching groups in the world, and sends daily emails that convert. In this episode, you’ll hear the raw truth about what it takes to succeed in today’s crowded coaching space, the importance of staying in the game, and the risk of the fear of success.

    Connect with Marc Mawhinney:

    • Instagram: https://www.instagram.com/marcmawhinney
    • Facebook: https://www.facebook.com/marc.mawhinney/
    • YouTube: https://www.youtube.com/@MarcMawhinney

    Join Marc’s Facebook Group - Coaching Jungle on this link: https://www.facebook.com/groups/TheCoachingJungle/


    If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/

    CIP - S2 - 040 - How to Generate 6+ Figures in 5 Days with Online Challenges with April Dawn Jul 24, 2025
    Show notes

    Can you make six figures in just five days without a massive team, expensive ads, or cold DMs?

    April Dawn, the Queen of Challenges, joins Tom Krol to reveal exactly how she’s helping coaches and experts pull in six-figure paydays through high-converting 5-day challenges. This episode unpacks the strategy, the setup, and the structure you need to create an irresistible offer, deliver insane value, and close premium clients all within a week.

    If you are a coach or expert with something valuable to share but struggle with sales, this episode is for you!

    You'll Learn How To:

    • Plan and structure a 5-day challenge that sells
    • Attract your ideal buyers without feeling pushy
    • Use belief-based teaching to get conversions
    • Handle objections with confidence and clarity

    What You'll Learn in This Episode:

    • (04:58) What is a five-day challenge?
    • (05:17) Two core conversion events: Webinar and challenge
    • (07:06) How to start with the five-day challenge from scratch?
    • (09:51) Three core things you must do in a challenge: Build trust as a business owner, client, and the actual offer
    • (11:28) The two most important non-negotiables to hit six-figure results
    • (13:17) Why repeating the same challenge leads to scalable, predictable revenue
    • (19:41) Organic vs. paid lead generation and when to layer in ads
    • (22:48) How to design high-converting landing pages with simple, effective copy
    • (24:06) What a “pop-up group” is and why it’s the ideal container for your challenge
    • (26:00) April explains what retargeting is
    • (28:50) A breakdown of the 90-day challenge cycle, including pre-party, challenge week, and sales week
    • (30:35) The structure of a sales week that consistently converts
    • (35:25) The 6 core pillars of a high-converting, high-cash launch
    • (36:01) The “Dummy Test” – a 3-question messaging tool that instantly improves conversion
    • (38:56) The importance of traffic strategy and consistent audience growth
    • (40:08) Launch strategy essentials: bonuses, down-sells, prizes, and timing

    Who This Episode is For:

    • Coaches and course creators with high-ticket offers
    • Experts looking for a proven launch model with predictable results
    • Business owners who are tired of low-converting webinars or ads
    • Anyone who wants to run a live challenge that closes sales

    Why You Should Listen:

    April Dawn is the strategist behind some of the highest-converting online challenges in the coaching space today. This episode reveals her exact process, from belief-building to pitch, to achieve six-figure results in just five days. Whether you are launching your first challenge or revamping an old one, this is the step-by-step plan.

    Connect with April Dawn:

    • LinkedIn: https://www.linkedin.com/in/cmoatlas/?originalSubdomain=mx
    • Facebook: https://www.facebook.com/cmoatlas/
    • Instagram: https://www.instagram.com/growthbyfunnels/?hl=en


    If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, take action now! Visit https://coachinginc.com/

    CIP - S2 - 039 - The $30,000 Client Playbook (You’re Probably Ignoring It) with Andrew Lucas Jul 21, 2025
    Show notes

    What if you could land $30,000 in clients without relying on ads or doing endless outreach?

    In this episode, Tom Krol sits down with real estate coach Andrew Lucas to reveal the exact playbook he’s using to attract high-ticket clients without begging for attention. Whether you're a seasoned coach or just starting, this episode offers proven insights on building trust, closing premium clients, and staying in demand without burnout.

    You’ll Learn How To:

    • Sign $30k+ clients without running paid ads
    • Use small, in-person events to attract serious buyers
    • Turn your podcast into a client-generating machine
    • Vet prospects to avoid refund nightmares
    • Build a business model based on trust and deal splits

    What You’ll Learn in This Episode:

    • (05:52) The surprising channel that landed Andrew a $30,000 client
    • (06:22) How one purpose-driven podcast changed everything
    • (07:41) The 4 reasons every coach should start a podcast now
    • (12:04) Why podcasts outperform YouTube for conversions
    • (14:06) Smaller audience, way higher conversion
    • (15:06) How Andrew’s meetups turned into a scalable coaching biz
    • (17:07) From “chasing and convincing” to “attracting and rejecting”
    • (19:05) The hard lesson on vetting clients before accepting money
    • (19:56) Why exclusivity isn’t a marketing trick, it’s a business saver
    • (21:54) Meet Andrew (and his secret weapon wife Michelle) in Nashville
    • (23:12) Why “fake it till you make it” is killing your business credibility
    • (24:58) The 5 voices to listen to in business

    Who This Episode is For:

    • Coaches selling high-ticket programs or mentorships
    • Real estate mentors building authority locally
    • Experts who are tired of chasing leads and are ready to attract premium clients
    • Founders who want to turn meetups into money

    Why You Should Listen:

    Andrew built a business that works without burnout. He is proof that $30K clients don’t require flashy ads or endless DMs, just by strategy, trust, and structure. If you want a no-fluff roadmap to earning more and serving better, this episode is your cheat code. Enjoy the show!

    Connect with Andrew Lucas:

    • Website: https://dealfindersclub.com/
    • Instagram: https://www.instagram.com/theandrewrlucas
    • Facebook: https://www.facebook.com/TheAndrewRLucas/


    If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, you need to take action right now! Visit https://coachinginc.com/

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